What is growth hacking?

Growth hacking and digital marketing go hand in hand, and it’s a tactic that can help your business…well…grow. Growth hacking uses digital marketing strategies, specifically designed to build or expand your customer base. “Traditional” digital marketing consists of search engine optimization, pay-per-click ads, social media marketing, content marketing, and more. When you turn to growth hacking for your digital marketing strategy, you’re taking more “traditional” digital marketing strategies and using them in unique ways to captivate and grow your audience. You’re constantly testing new ideas to see what works for your business, always with a growth mindset.

Digital Marketing Strategies For Marketing Managers

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How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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