Benefits of YouTube for Business

And it’s not just for entertainment. YouTube has millions of channels set up by individual brands, filled with how-to videos, behind-the-scenes looks at the company, and tours of the facilities.

With that in mind, your company can start using YouTube today to create a high-quality channel that’ll create and connect you with customers for years at a time.

Call 888-601-5359 to speak with a strategist about video marketing services from WebFX, or keep reading to learn more about how your business can benefit from using this platform.

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What you can expect from a YouTube channel

If you are serious about making YouTube part of your overall Internet marketing strategy (and taking advantage of YouTube monetization), you can expect some great results.

1. You can always reach a new audience

You never know who might stumble across your YouTube videos.

That’s why it’s essential for you to optimize each video for keywords, especially in the title. The more people who can find your video through common keywords, the better they’ll perform.

Plus, you can add overlays to your video that promote your channel, other videos or even your website to help increase brand awareness.

2. Your videos will show in Google search results

Google indexes every video that’s on YouTube.

So once you optimize a video’s title with keywords and links to your website, you can show up multiple times in the same search results.

That gives your company a great chance of attracting the attention of potential customers, whether they start by watching your video or clicking to a landing page on your site.

3. Your videos stay on YouTube indefinitely

As long as your videos don’t violate YouTube’s rules, you can keep your videos on YouTube permanently.

This means that you can constantly get new views for your videos years after you’ve posted them. So the sooner you post a video, the better it can perform as time passes.

4. YouTube is international

YouTube is used in most countries, and that means you can expand your reach globally. If people speak your language, they can probably find you on YouTube.

5. You can add a face to your brand

Are you still in the process of developing a strong, recognizable brand? YouTube videos are a great way to promote your brand, your company’s personality, and the people who help your business grow day after day.

6. It’s possible to have a private video

This could be a video that is only distributed to your current customers. As the name implies, the public can’t view your private videos, which means people can’t search them on YouTube, Google, or other search engines.

This is a way to make clients feel exclusive and handpicked. Give them a sneak peek about your new products or services, show off your facilities, and more all in a private video.

7. Add transcripts and captions

If you want to make sure you reach as many customers as possible, you should add transcripts and captions to all of your videos.

That way, you can make sure your videos are viewable by pretty much everyone, from a potential customer who may be deaf to someone who’s using a computer with a broken sound card.