Social Media

Top-Notch YouTube Advertising Services

Did you know that YouTube is the second largest search engine in the world?

This platform offers an excellent opportunity for your business to reach new leads and grow. By investing in YouTube advertising services, you’ll help your company reach more leads.

On this page, we’ll discuss why you should use YouTube advertising services for your business and what you can expect from a YouTube advertising agency. If you need help setting up your YouTube advertising campaign, call us today at 888-601-5359 to speak with a strategist.

Let’s get started!

Why use YouTube advertising services?

As you investigate YouTube advertising services, you may wonder why you should invest in them. Here are three reasons to invest in YouTube advertising services.

1. YouTube has an active user base

Whenever you invest in an advertising service, you want to know that you can reach people. You want to reach people who actively engage and use the platform. With YouTube, you will reach an active audience that is using the platform regularly.

The average mobile viewing session on YouTube is about 40 minutes. When people are on this platform, they remain on it for a long time. This creates a window of opportunity for your business to reach these leads.

People go on YouTube every day for different reasons:

  • To watch entertaining content: People go on YouTube to watch exciting content that interests them. It could be clips from their favorite TV show or a YouTube star they follow.

  • To learn how to do something: Many people rely on how-to videos to help them learn how to do things. People turn to YouTube to give them a visual perspective on how to make and create.

  • To buy products and services: People often make an impulsive decision to buy a product after watching a video. Whether it’s a product review or a company creating a promotional video, YouTube drives people to make purchases.

  • To travel: People will watch YouTube videos to learn about different areas and destinations. It helps people who are looking to visit new places.

If you advertise on YouTube, you’re creating an opportunity for your business to engage with these leads. You can reach your audience through videos they watch the most and get them to check out your business.

wathing youtube

2. YouTube videos are popular

Videos rose dramatically as the most popular form of content. In fact, people are 10 times more likely to interact with a video than a block of text. This need for a visual representation of information has made YouTube popular.

Since YouTube videos are popular, you’re more likely to reach and engage your audience. Considering the average number of videos watched per day on their platform is 5 billion, you have great opportunities to reach and engage your audience.

3. Videos are shareable

When you invest in YouTube advertising services, you’re investing in an easily shareable medium. Over 5 billion videos get shared on YouTube’s platform. Videos are easy to share, and users enjoy showing content to their friends and family.

With videos being easily shareable, it makes it easier for your business to reach more people. If you have an ad on a video and someone shares that video with a friend, they’ll see your ad too. This means your company gets more exposure and reaches more interested leads.

sharing videos

Who should use YouTube advertising services?

As you research more about YouTube advertising services, you may wonder if you should hire a video marketing company to handle your campaign. Here are a few reasons to hire a video marketing company that offers YouTube advertising services:

1. You have fantastic video content but don’t know how to promote it

If you create awesome, informative videos, YouTube advertising services can help your brand grow. The trouble arises when you don’t know how to promote that content to reach more people.

With a video marketing agency, you can expose more people to your video advertisements.

A video marketing company will know how to help your video ads reach interested leads. They can help you with aspects that influence your campaign, like targeting and bidding. A good video marketing company will know how to maximize your reach and help you connect with the right leads.

2. You don’t have time to do it

When you’re busy running your business, you don’t always have time to run a YouTube advertising campaign. You must focus on the daily operations of your business. This doesn’t mean you must forego the benefits of running a YouTube advertising campaign.

Instead, you can rely on a video marketing company to run your YouTube advertising campaign. They will have the knowledge and expertise to help you run a successful campaign. In fact, our knowledge and expertise have allowed us to drive over $1.5 billion in sales over 4.6 million leads for our clients in the past five years.

You can worry about running your business while your YouTube advertising company works on your campaign. It allows you to get the best of both worlds.

3. You don’t know how to start running a YouTube advertising campaign

Many businesses don’t know where to start with a YouTube advertising campaign.

You know you want to run a campaign, but you aren’t sure how to start one, how to properly optimize your videos, or how to monitor the results of your campaign. This is where a video marketing company can help.

When you partner with a video marketing company, you’re working with experts. They have experience running YouTube advertising campaigns and will know how to help you run a successful campaign. You won’t stress out about having to learn YouTube’s inner workings.

What should I expect from an agency that offers YouTube advertising services?

If you’re ready to invest in YouTube advertising services, you want to know what you can expect from your advertising agency. When you’re trying to find the right YouTube advertising company, here’s what you want to see in a service provider.

1. Stay on trend

When you’re looking for a YouTube advertising agency, it’s essential that you find one that stays up to date on trends. Video marketing is evolving and changing, and you want to partner with a company that keeps up on those shifts.

By staying ahead of those trends, your YouTube advertising agency will help your videos drive success. You’ll have videos that perform better and drive more valuable results for your business.

2. Ongoing training

Since video trends are constantly changing, you want to partner with a video advertising company that is always growing their video marketing knowledge. When a company is continually training and learning new ways to create and promote videos, they’re going to apply that expertise to your videos.

This means that you’ll get the best videos for your business and the most from your YouTube advertising services. You can rely on your video advertising company to be well-trained and know how to produce successful video advertisements.

3. Transparent pricing

Anytime you want to invest in a marketing strategy, cost is always a big weighing factor. You want to use methods that work with your budget and drive positive results that help your business grow.

This is often a challenge because companies hide their prices. This leads you to have to reach out to each provider to ask about pricing. It’s challenging when you’re trying to decide which agency is best for your business.

That’s why it’s best to look for companies that offer transparent pricing. Transparent pricing ensures that you know what you’re getting, and you know what to expect to pay. There aren’t hidden fees that appear later after you’ve already signed a contract.

Requiring upfront pricing for your YouTube advertising services is the best option for your business because it ensures that you have pricing knowledge up front and can make an informed decision.

transparent pricing

4. Transparent reporting

Next to transparent pricing, transparent reporting is the most critical part of choosing a YouTube advertising company. If you invest time and money into an advertising campaign, you should know what’s happening and if it’s working.

With transparent reporting, you know what you’re getting. You’ll have insight into your campaign and understand how it’s performing. This allows you to see if your videos are garnering the results you desire.

Transparent reporting keeps your business in the loop. You know where you need to make changes and can work with your video marketing company to improve your campaign.

5. Great communication

When you hire a video marketing expert, you want to hire one that communicates well with your company. It’s essential that you’re kept in the loop about your campaign.

A company with great communication is your best option. They will keep you up-to-date about your campaign and let you know the progress. This will help you feel more comfortable when investing in YouTube advertising services.

6. Tracking metrics

When you hire a YouTube advertising company, it’s vital that you hire one that can track your metrics for you. Metrics help you determine your campaign’s success. Here are a few metrics your YouTube advertising company should monitor:

  • 1. Video views: This is the number of times someone chooses to watch your ad. The view is only counted when someone views your ad for at least 30 seconds or clicks on it.

  • 2. View rate: The view rate is the total views divided by the total impressions, formatted in a percentage. This is a good indication of how well your content is working for your audience. If you have a high number of views with your impressions, it means that people are engaging with your content and interested in it.

  • 3. Earned actions: Earned actions are actions such as likes, additional video views from the first view, and subscriptions. The more actions you get, the better it looks for your business. It suggests a deeper level of interest and engagement, which is a positive reflection of your business.

  • 4. Impressions: Impressions are the number of times your ad was shown to someone. This is counted regardless of how long your ad runs.

These are just a few metrics your YouTube advertising company should monitor.

In addition, it’s helpful if they have a program set up to monitor these metrics.

Most video marketing companies will use Google Ads or Google Analytics to track your campaign. Since Google owns YouTube, you can feel confident that these tools will work well to measure the success of your campaigns.

In other cases, some companies have their own software that you’ll have access to for monitoring your campaign. Software like MarketingCloudFX is designed to help enhance YouTube advertising campaigns through tracking success and results.

It’s a great way to give your company the tools to improve your campaign.

Overall, when choosing a YouTube advertising company, make sure they have all the tools necessary to help your business succeed with your campaign.

marketingcloudfx interface

Types of YouTube advertising services from WebFX

When you invest in YouTube advertising, there are numerous types of videos you can create.

Website and social engagement videos

Social media is one of the best places to share video content.

As social media becomes more complex, it can get difficult to navigate and figure out what type of content will resonate with your audience. With social engagement videos, you can get your audience interested in your social media content.

At WebFX, we offer square video advertisements for your social media campaigns. Square videos earn 2 times the views and 3 times the shares compared to landscape videos, so it’s a great addition to your social media campaign. You’ll also get a team of 200+ experts bringing their knowledge and expertise to your campaign!

Check out our pricing chart below to get started with your website and social engagement videos.

Website & Social Engagement Videos Basic Engagement Video Premium Engagement Video
Video Length Up to 30 Seconds Up to 60 Seconds
Number of Revisions Up to 1 Round of Revisions Up to 2 Rounds of Revisions
Video Resolution - 1080p
Commercially Licensed Music
Formatting & Conversion for Social
Social Calendar Integration
Transcription
Themed Video Content (10 Video Transitions) All Images are Static
Overlay Text Script 150 words 300 words
Access to 500 Fonts for the Overlay Text Script 1 Font Option Access to 500 Fonts
Custom Brand Colors in Titling
Logo within Video
Reporting & Insights
200+ SMEs behind campaign driving results
Investment $300 $600

Whiteboard spokesperson videos

Professional whiteboard videos are a great way to market your brand name. At WebFX, our team will help you choose the best professional actor to match your brand and message. We’ll help you write a compelling script to engage your audience too.

In addition, our team will shoot your video using the highest production methods to ensure you have the best video for your campaign. Once completed, we’ll help integrate the video into your site for maximum exposure.

Whiteboard video clips are a great way to personalize your audience’s experience and create a positive first impression. You’ll build trust immediately with your audience while you engage your visitors and converse with them.

These videos are a great way to introduce your business to new visitors and showcase your company’s strengths. You can also use these videos to highlight what makes you different, showcase special offers, and encourage your visitors to take action.

Whiteboard videos help you highlight areas on your website or guide your audience through a step-by-step process. Many companies use these videos to answer FAQs, announce new products or services, and provide recent company updates.

Overall, whiteboard videos are an excellent opportunity for you to pass along information to your audience. Check out this pricing chart to see how much it will cost to create whiteboard videos.

Whiteboard Video $1,200 $1,800 $2,400
Guaranteed Video Timing Up to 5 Minutes Up to 10 Minutes Up to 15 Minutes
Animated Brand Logo Intro & Outro
Dedicated Project Manager
Branded Titling (Captions) ("Lower Thirds")
Video Resolution - 1080p
Commercially Licensed Music
Script 500 words 1000 words 2000 words
Up to 2 design revisions to the Script
Whiteboard Design Layout
Up to 2 design revisions to the Whiteboard Design Layout
Transcription
Professional Audio Overdub
Camera Angles 1 Camera / Waist Up, Straight 1 Camera / Waist Up, Straight 2 Camera / One Medium, Low Angle Right
Color Correction
Formatting & Conversion for Social (Instagram, Facebook & YouTube)
Logo within Video
Addition of the whiteboard video to a current or new web page on your website and inclusion of schema.org video markup for SEO
200+ SMEs behind campaign driving results

WebFX is your YouTube advertising expert

YouTube’s growth and popularity provide your business with an unmatched opportunity to reach new and valuable leads. You’ll help your business grow by investing in professional YouTube advertising services.

At WebFX, we have years of experience creating video marketing campaigns that drive results for our clients. We know how to create customized YouTube advertising campaigns that help your business grow.

Don’t just take our word for it. Look at our 420+ glowing client testimonials that showcase the awesome work we do and the results we drive for our clients.

Get real results with YouTube advertising services

If you’re ready to start earning more valuable leads through YouTube advertising, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.