Digital vs. Traditional Marketing for Home Services Companies: A No-Bull Breakdown for 2025

Door knocking, Local Services Ads, business directories.

They’re all home-run hitters when it comes to getting jobs, and they show that it doesn’t have to be digital vs. traditional marketing for home services companies. Together, traditional and digital marketing can help your business get more bookings throughout the year.

Learn all there is to online and traditional marketing in this guide now!

Cheat sheets

Get a rundown on traditional vs. digital marketing with these cheat sheets:

Basics

Costs and ROI

Use cases

Is traditional or digital marketing better for home services companies?

Traditional and digital marketing both have a place in a home services company’s marketing strategy. As a home services digital marketing agency, we’ve seen our clients benefit from both methods.

For example, when a storm hits, our roofing clients bring the two approaches together, like by:

• Canvassing neighborhoods and knocking on doors
• Running geo-targeted ads for affected service areas
• Emailing past customers in the affected area
• Donating or volunteering at local charities or fundraising events

What if I have to choose between digital vs. traditional marketing?

When it comes to tightening budgets and choosing between marketing efforts, our advice to clients is specific to their business. Because they can track their digital and traditional marketing efforts with us, we can help clients prioritize the strategies driving jobs.

If you don’t have that information, you’re not alone — most home services companies don’t.

That’s why business owners go with their gut on what to cut (and after having my own roofing company for over a decade, I get it).

You choose what seems most effective (or consistent) at generating leads, even if there are pain points with the cost-per-lead (CPL). These cuts can range from strategies, like social media marketing, to methods, like traditional marketing.

From our experience of seeing both sides of the data (both traditional and digital), home services companies will often see the most value and cost-effectiveness from online marketing, in part because more than 55% of people turn to the web before scheduling a home services appointment.

Inside digital marketing for home services companies

Get the details on digital marketing for home services companies:

Pros and cons

The pros of online marketing include:

Meanwhile, the cons include:

Strategies and tactics

Some effective digital marketing strategies for home services companies include the following (along with a few tactics for tying these strategies into traditional marketing efforts, like yard signs and mailers).

Inside traditional marketing for home services companies

Get the details on traditional marketing for home services companies:

Pros and cons

The pros of traditional marketing include:

Meanwhile, the cons of traditional marketing include:

Strategies and tactics

When it comes to traditional marketing strategies for home services companies, you’ll find some of the most effective ones below, along with a list of tactics for using digital marketing to support your offline efforts.

How do I use traditional and digital marketing to book more jobs for my home services business?

TLDR

1. Evaluate your marketing: List your current marketing efforts, both digital and traditional.
2. Outline your audience: Define your target audience and what makes a lead qualified.
3. Build your digital moat: Set up your website, Google Business Profile, CRM, and call tracking.
4. Plan your marketing overlap: Determine how traditional and digital efforts will support each other, such as using QR codes or unique call tracking numbers.
5. Build your offline moat: Establish branding and offline materials, including vehicle wraps, business cards, flyers, and mailers.
6. Launch your campaigns: Launch coordinated traditional and digital marketing campaigns.
7. Measure your performance: Track results using analytics tools and adjust campaigns as needed.

Use the following steps to start leveraging traditional and digital marketing to generate jobs:

1. Evaluate your marketing: You wouldn’t start a job — or even an estimate — without taking stock of the situation. The same is true for marketing. List what’s happening now, whether it’s nothing, a mix of traditional and digital, or one or the other.
2. Outline your audience: Next, determine what makes a lead qualified. Is it their location, service need, or business role? These important details can help with messaging, targeting, and even lead scoring.
3.  Build your digital moat: Start with the basics, like your Google Business Profile, website, and customer relationship management (CRM) software. I also recommend call tracking software, since it’s useful for tracking offline marketing efforts, such as flyers and mailers.
4. Plan your traditional and digital marketing overlap: For example, where will QR codes on flyers send people? And which call tracking numbers (and how many) are needed for yard signs, business cards, and vehicle wraps?
   
5. Build your offline moat: Again, focus on the basics, but for offline marketing. This step will include a lot of branding, like vehicle wraps, team uniforms, and business cards, but can extend to promotional materials, like flyers, mailers, and more.
6. Launch your campaigns: Now, start marketing! Launch ongoing coordinated campaigns, like direct mailers encouraging users to call (via a call tracking number) or connect online (via a custom landing page), or one-time efforts, like for a trade show.
7. Measure your performance: All these steps come together in measuring your performance. While some results will come in instantly, like through Google Local Services Ads, others will take more time or happen sporadically, like a call from a vehicle wrap.

Marketing for home services companies isn’t a set-it-and-forget-it-deal. You’ll see the most success (i.e. jobs) from proactively tracking performance and testing new ideas across traditional and digital marketing.

Start booking more jobs with digital and traditional marketing

You’ve uncovered the ins and outs of digital and traditional marketing for home services companies. Now comes the hard part — bringing the two together to generate more leads (and jobs) for your business.

Make life easier with WebFX and our award-winning team of home services marketing pros.

With our all-in-one digital marketing services and software, we make online marketing hands-free. So, spend less time managing ads and more time giving estimates by contacting us online today for a free quote!