What are Google Responsive Ads? (5 Things You Need to Know)

What if you could create better, smarter advertisements — without investing a ton of time? With Google’s responsive search ads, you can, thanks to advanced machine learning technology that delivers the best-performing ad to your target audience.

As one of the most revolutionary updates to Google Ads, responsive search ads are the next evolution in pay-per-click (PPC) advertising with Google. Keep reading to learn more about this game-changing advertising option!

Amazon Competitor Analysis: 8 Steps to Set Your Business Up for Success

Amazon boasts more than five million marketplace sellers, and while you’re not competing with all of them, you are competing with some of them. That’s why it’s essential to conduct an Amazon competitor analysis, which provides your business with an in-depth assessment of your competition.

Ready to learn how to conduct an Amazon competitive analysis in eight steps? Keep reading!

6 Features to Improve Your Google My Business Optimization

How often are you taking time out of your schedule to optimize your Google My Business account? Consistently updating your Google My Business profile helps your efforts to appear in locally-based searches. Routine Google My Business optimization is an excellent tactic to maximize these efforts.

In today’s mobile search age, it’s as vital as ever to make the most of your local search efforts. In fact, 50 percent of mobile searches are based on location and revolve around local results. Without an optimized Google My Business profile, you’re missing out on your online audience.

How can you optimize your Google My Business account? Try these six must-use features!

Why Google’s Smart Shopping Campaigns Change Everything

With more aspects of consumers’ lives becoming automated every day, it only makes sense that Google automates more of their services as well. That’s why the company’s released an automated version of their shopping campaigns — Smart Shopping campaigns.

Keep reading to learn more about these campaigns, and how they’ll help you!