What if you could create better, smarter advertisements — without investing a ton of time? With Google’s responsive search ads, you can, thanks to advanced machine learning technology that delivers the best-performing ad to your target audience.
As one of the most revolutionary updates to Google Ads, responsive search ads are the next evolution in pay-per-click (PPC) advertising with Google. Keep reading to learn more about this game-changing advertising option!
Amazon boasts more than five million marketplace sellers, and while you’re not competing with all of them, you are competing with some of them. That’s why it’s essential to conduct an Amazon competitor analysis, which provides your business with an in-depth assessment of your competition.
Ready to learn how to conduct an Amazon competitive analysis in eight steps? Keep reading!
How often are you taking time out of your schedule to optimize your Google My Business account? Consistently updating your Google My Business profile helps your efforts to appear in locally-based searches. Routine Google My Business optimization is an excellent tactic to maximize these efforts.
In today’s mobile search age, it’s as vital as ever to make the most of your local search efforts. In fact, 50 percent of mobile searches are based on location and revolve around local results. Without an optimized Google My Business profile, you’re missing out on your online audience.
How can you optimize your Google My Business account? Try these six must-use features!
With more than 40 percent of online sales happening on Amazon, the ecommerce website is essential to online retailers. Your success on Amazon, however, depends on winning the Amazon Buy Box — and to do that, you need to understand the Amazon Buy Box algorithm.
Ready to learn all about the Amazon Buy Box formula? Keep reading!
With Amazon’s continued dominance of the ecommerce market, it’s no surprise that retailers are revaluating their digital advertising and marketing strategies, which often focus on Google. That is why Google Shopping versus Amazon is becoming a hot topic for online retailers.
Which is best for increasing your revenue and online visibility? Keep reading to find out!
With more aspects of consumers’ lives becoming automated every day, it only makes sense that Google automates more of their services as well. That’s why the company’s released an automated version of their shopping campaigns — Smart Shopping campaigns.
Keep reading to learn more about these campaigns, and how they’ll help you!