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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]

8 minute read
ai-robot
SEO
Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search
9 min read
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
SEO
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
8 min read
Ads on ChatGPT? A Primer for Marketers
Marketing
Ads on ChatGPT? A Primer for Marketers
6 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
8 min read

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Revenue Marketing 101
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What's New

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What Are Impressions & How Can You Use Them?
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Ultimate Google Tools List for Businesses: 21+ Amazing Free Tools
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Learn how to grow website traffic

The Rise of Command-Style Search Queries
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The Rise of Command-Style Search Queries
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AI Bait Is a Mirage — Here’s How to Get Discovered in the New Age of Search
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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ChatGPT Vs. Google
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When To Use ChatGPT vs. Google for Online Searches
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Learn how to grow your brand

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The 22 Best Generative AI Tools for SMBs to Stay Competitive in 2025
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The Citation-Conversion Balance: Redesign Your Landing Pages for AI Discovery and Conversion
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30+ AI Visibility Tools That Track Your Brand in ChatGPT and LLMs
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8 Amazon Storefront Examples to Inspire Your Online Store
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Discover marketing insights specific to your industry

Home Services Search Patterns 2025: What’s Changed & Why It Matters
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Home Services Search Patterns 2025: What’s Changed & Why It Matters
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AI for Home Services: How You Can Start Using It to Get Ahead
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15 Revenue-Driving Marketing Ideas for Industrial Companies
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Land More Jobs With This Guide to Digital Marketing for HVAC
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PPC
A Comparison of Self-Serve vs. Managed Programmatic Services
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10 AI-Generated Ad Examples That’ll Blow Your Mind (And Inspire Your Next Campaign)
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Grok Gets Ads: Inside X’s Entrance Into AI Search Advertising
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WebFX News

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