Smart marketing starts here

Fredrick found your site while searching online and clicks the link to visit your Shopify store. He wants to see if what you offer fits his needs, but he can’t get that far — your site loads too slow. As a result, he gets frustrated and leaves your site. This scenario will happen often if […]

When your business has access to better data and methods of organizing, analyzing, and visualizing it, you can make better decisions and more progress toward your marketing goals. How? With business intelligence for marketing. In this post, we’ll explain what business intelligence for marketing is and how to use it to meet your business goals.

Imagine that you’re at an estate auction, and you spy a set of silver spoons you really want. To get the spoons, you need to have the highest bid — but now imagine that you have no idea what anyone else has bid. You don’t have a clue how high you should go.

Looking to increase your Amazon sales while also lowering your Advertising Cost of Sale (ACoS)? Then say hello to negative keywords for Amazon. Negative keywords on Amazon allow you to exclude ads from searches (like “mixing bowls for camping”) that use your targeted keyword (in this case, “mixing bowls”). These keywords are unrelated to your […]