With the new year comes a new challenge for your business: setting your social advertising budget. Whether you’re continuing your social media campaign or starting it for the first time, you have several questions to answer, from how much you should spend to where you should spend it.

Want to learn more about creating your social media advertising budget for 2019? Keep reading!

How to Use Psychographics for Data-Driven Marketing

Have you ever wondered what motivates people to buy your products or services? It’s no secret that your offerings likely satisfy one or more of their needs.

But how do consumers’ underlying attitudes, values, and lifestyles impact their purchase decisions? Why did they choose your products or services over a competitor’s offerings?

The answer to that question lies within the field of psychographic marketing — and it’s extremely valuable. Understanding psychographics allows marketers to better understand and influence consumer decisions.

In this post, we’ll explore the definition of psychographics and how you can use psychographic segmentation to reach more customers.

Psyched to learn more? Just keep reading!

24 Must-Know Graphic Design Terms

Graphic design is everywhere — it’s used in traditional marketing efforts like billboards and fliers, and more importantly, it’s used in nearly every single digital marketing initiative from web design to social media marketing.

If you’re a business that’s working with a digital marketing agency for any number of marketing campaigns (especially web design), it’s important to understand basic graphic design terms.

Why?

In order for an agency to execute your design dreams properly, it’s a huge help when you can speak their language. Not only will they appreciate it, but it’ll make things easier for everyone involved — and the final product will better match your vision.

Let’s talk about some of the most important graphic design terms and what they mean.

Google Feed Ads: 6 Things Every Marketer Should Know

Every Internet marketer knows the power of Google, as well as Google Ads. As a digital marketer, you can use Google Ads to promote and remarket your business to the users that matter to your company. With Google Feed Ads, however, Google introduces a whole new way to advertise your business.

Ready to learn more about this groundbreaking ad option? Keep reading!

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