With more aspects of consumers’ lives becoming automated every day, it only makes sense that Google automates more of their services as well. That’s why the company’s released an automated version of their shopping campaigns — Smart Shopping campaigns.

Keep reading to learn more about these campaigns, and how they’ll help you!

While Amazon drives more than 40 percent of online sales, the Amazon Buy Box accounts for almost 85 percent of purchases — which is why it’s kind of a big deal to Amazon sellers and vendors. What is the Amazon Buy Box, though, and how can your products win it?

Keep reading, and we’ll explain everything you need to know about the Amazon Buy Box!

If you’re looking to find the best marketing automation software platforms, look no more! Small-to-midsized businesses (SMBs) all over the U.S. use marketing automation software to increase their productivity and revenue — and your company can too.

Ready to learn about some of the most powerful marketing automation tools for SMBs? Keep reading!

Google’s unveiled the next big thing in pay-per-click (PPC) advertising and local search advertisements. In the past, a lot of marketers and business owners struggled to see conversions with responsive text ads. That’s why Google’s found a better way for marketers to advertise local businesses.

Behold, Google’s new local search ads!

You may — or may not — have heard about experiential marketing. Even if you or your company have, you’re probably wondering, “What is experiential marketing? And how can I use it to improve sales?”

Keep reading to find out, plus see some of the best experiential marketing campaigns!