Smart marketing starts here

Jeffrey is having a tough time. His business-to-business (B2B) company is struggling to bring in new clients, and the issue is that they can’t seem to generate many sales leads. Jeffrey is wondering what he can do to garner more […]

A crucial step in creating your advertising campaign is choosing where you want to promote your brand and your products or services. That’s why we’ve compiled this list of the most effective advertising channels to boost your sales in […]

Did you know that 77% of people choose, recommend, and pay more for a brand that offers a personalized experience? With numbers like that, you need a website personalization strategy to encourage your audience to convert into paying customers or […]

Do you read what other shoppers have to say about a product before you click “Add to Cart”? You’re not alone, as 97% of consumers read reviews for local businesses. If you own a business, you want to get more […]

If you think your marketing team is facing a few hurdles, you are not alone. Marketing teams, big and small, face different challenges. They have to adapt to changes in their industry, their customer's behavior, and even marketing trends. This […]

Definition: Advertising is a paid promotional tactic that aims to sell a product or service to a target audience. A newly opened pet grooming salon is looking for ways to let more pet owners know about its business. One […]

With over 724 million monthly unique searchers on Microsoft’s Search Network, Microsoft Advertising isn’t something to pass up. Microsoft advertising, done through the Bing search engine, is a valuable strategy for helping you reach prospects where they search. If you […]

With more than five billion active users, TikTok is one of the world's most popular social media platforms. With an effective campaign, TikTok can drive sales and revenue for your business. But what if you feel like you’ve run out […]

With over 182 million subscribers, Spotify is a valuable platform for helping you reach people while they listen to their favorite tunes and podcasts. With Spotify advertising, you put your business in front of listeners and help them discover your […]

Instagram Reels help you create attention-grabbing content that boosts your engagement, improves your brand awareness, and increases your followers. Plus, with Instagram becoming more video-focused, now is a great time to start creating Reels for your business. https://www.youtube.com/watch?v=vgocP8Wdlyc But how […]