Smart marketing starts here

Join over 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

Marketing

3 Amazon Seller Reports Your Brand Should Look at Each Month

What if the secret to increasing your Amazon sales and improving your Advertising Cost of Sale (AcoS) was right in front of you? Well, prepare yourself, because it is — it’s just hidden in your Amazon seller reports. With the following Amazon Seller Central reports, your brand can make data-driven decisions about your ad campaigns, […]

View Full Story ~ 8 minutes to read
Marketing

Google My Business Categories: How to Choose Yours [+FAQ]

Leslie owns a local brewery. She wants to drive more local customers to her business, so she decides to claim her Google My Business listing to help get more exposure. One of the first questions Google asks is for her to pick her Google My Business categories, but she doesn’t know what they are or […]

View Full Story ~ 7 minutes to read
Marketing

Keyword Marketing: How to Do Keyword-Based Advertising

If you’re trying to appear in search results on search engines like Google, you need to start doing keyword marketing. Keyword marketing is a valuable strategy for helping your site appear in search results, whether it’s organic listings or paid advertisements. On this page, we’ll provide you with six tips for doing keyword marketing: Generate […]

View Full Story ~ 5 minutes to read

7 Walmart SEO Tips for 2021 to Nail Your Product Listings

Perry owns a small business and wants to expand his reach with his products. He decided to sell his products on Walmart Marketplace to help increase sales. After a few months of listing his products on Walmart’s site, he only earns a few sales — what is Perry doing wrong? Well, if Perry isn’t following […]

View Full Story ~ 8 minutes to read
Marketing

On-Page SEO Activities: 8 On-Page SEO Techniques to Use

Did you know that 95% of search traffic goes to the first page of search results? If you want people to find your business in search results, you need to optimize your pages. On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. In this blog post, […]

View Full Story ~ 9 minutes to read