Smart marketing starts here

Google Chrome is the world’s leading browser today. As usage grows, knowing how to leverage Chrome to stay ahead of the curve and optimize your marketing strategy is essential. As you navigate the ever-changing technology trends, having the right marketing […]

What are influencers? Influencers are individuals with a large following on social media platforms. They can encourage their audience to products and services by recommending and promoting brands and items on social media. If you’re on social media, you’ve more […]

Growing your business online in 2022 involves juggling many digital tools and changing tactics. Fortunately, you have access to countless marketing certifications you can earn to elevate your expertise. But which are the best certifications for marketing? With so […]

TikTok hashtags might not be the first thing on your mind, but they are the hidden fuel to harnessing the platform’s powerful marketing capabilities. Social media users can find content specifically catered to their interests by clicking or following […]

Definition: Customer data management (CDM) is the process of acquiring, organizing, and using customer data to better understand your audience and ultimately inform your marketing strategies. Data is fundamental for implementing successful digital marketing campaigns that drive sales and revenue. […]

A target audience is a group of consumers with similar demographics who are most likely to engage with your business. Target audience examples can help you discover your ideal customers so you can develop content and strategies that reach the […]

The 21st century has changed the way companies interact with customers as social media becomes increasingly important to building brand affinity. Tools like Facebook Business Suite (also known as the Meta Business Suite) allow digital marketers to manage their ad […]

Navigating the world of social media can seem tricky for many business owners. However, it’s an essential part of your marketing strategy in 2022. Learning social media is easy with a few tips and tricks — one of the […]

Whether you are a business-to-business (B2B) or business-to-consumer (B2C) business, your products go through different phases before reaching the end user. You may manufacture and ship your products yourself or source them from other areas before selling. Distribution channels are […]

Shadowbanning occurs when a social network silences a user's account without informing them. A shadowbanned user can still view and interact with the site’s content, but their comments and content are no longer visible to other users. The practice can […]