Join over 190,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.
Today's customer relationship management (CRM) systems are far more than customer information databases — they monitor customer activity, automate marketing efforts, and give insights into business performance. CRM systems are becoming increasingly complex and crucial to business success. That's […]
Ad waste happens when you spend money on advertising and marketing campaigns that don’t bring in any profit for your business. Every dollar matters when you spend on advertising. You want to make sure that your advertising strategies are working […]
When running a business, customer data generated by your digital marketing efforts is your greatest ally. With a business key performance indicator (KPI) dashboard, you can make the most of your customer data and identify key trends and patterns that […]
To help your business succeed with search engine optimization (SEO), you need to publish content on your website. SEO copywriting can help you establish yourself as a thought leader and highlight your products and services to customers. SEO copywriting involves creating […]
Lead enrichment definition: Lead enrichment is the process of collecting, analyzing, managing, and adding information to lead records to understand them better, effectively nurture them, and increase conversion rates. Picture this: Your landing page has generated a lot of leads […]
Lead routing definition: Lead routing is the process of automatically assigning leads among your sales representatives. Automated lead routing qualifies, sorts, and assigns leads to designated reps to improve speed to lead and nurture relationships with your prospects. How […]
Let’s be real — the word “recession” is scary. At WebFX, we’re human, and we know that the idea of a potential recession is unsettling. But we also know that a strong game plan and the right strategies can help […]
Business-to-business (B2B) intent data definition: B2B intent data gives insights about an Internet user's intention to buy from you or your competitors based on their online behavior. Fun fact: 74% of B2B customers conduct 50% of their research online before […]
In this video, Jackie from our WebFX Marketing team will give an overview of data activation. Keep reading to find out more! Transcript: You’re probably here to find out what data activation is, so let me define it. Data […]
Even though people that click on ads are twice as likely to purchase a product, your company won’t see those results with a lackluster paid search strategy. That’s why businesses need to reevaluate their pay-per-click (PPC) strategies on a routine […]
Hours of Expertise
Digital Marketing Masters On Staff
Websites Launched
Attention: WebFX does not conduct business or interviews over Skype, Google Hangouts, DM or any chat platforms and does not request banking information.
More info
