With interactive video, businesses can connect, engage, and convert users in new ways. The addition of interactive video to Facebook makes the content type even more enticing for companies, as the social media platform boasts more than 1.4 billion daily users.

While Facebook offers access to a substantial number of users, those users demand compelling content — whether it’s interactive or static. That’s why it’s essential that you create interactive videos on Facebook that encourage engagement, shares, likes, and more.

How do you do it, though? Keep reading, as we’re highlighting seven easy and creative ways to engage users.

With more than 300 million people using Instagram Stories, it’s safe to say that it’s a popular feature of the social media platform. That’s why Instagram has expanded Instagram Stories to include shoppable stickers, which make it seamless for users to purchase products from their favorite brands.

Want to learn how to use shoppable stickers on Instagram to drive sales and build customer loyalty? Keep reading!

Your Quintessential Guide to Amazon Sponsored Products

Amazon boasts more than 300 million active customer accounts, which is one reason why the ecommerce giant is now the place for companies to sell — and advertise — their products. With the popular advertising solution, Amazon Sponsored Products, you can reach your ideal target fast.

By connecting with your target audience, whether everyday consumers or fellow businesses, you can bump up your revenue, brand awareness, and website traffic to become a leader in your market. To do that, however, you need to read up on Amazon Sponsored Products.

Enter our handy Amazon Sponsored Products guide — keep reading to start promoting your products!

How to Add Animated GIFs to Your Marketing Campaign

It may come as a surprise, but brands across the world use animated GIFs in their marketing campaigns. From Nike to MailChimp, GIFs have made everyday marketing campaigns into noteworthy successes — and that’s led to not only better sales but also brand awareness.

Excited to blend your marketing strategy with animated GIFs? Keep reading for a step-by-step guide!

With more than 2.2 billion active users a month, Facebook is the world’s leader in social media. Whether you’re marketing to seniors, couples, or singles, it’s an ideal platform — and often the foundation for every social media marketing campaign.

Facebook continues to enhance its use as a marketing tool with the launch of Facebook Brand Collabs Manager. This feature lets you partner with new and established influencers on the platform to reach your ideal audience, improve brand awareness, boost audience engagement, and more.

Want to learn more about how Brand Collabs Manager can amplify your marketing? Keep reading to find out!

Tips for a Powerful Amazon Advertising Campaign Strategy for Small and Midsized Businesses

In the retail market, Amazon is the world’s leader. In fact, it’s responsible for more than 40 percent of all online sales. That’s why small-to-midsized businesses (SMBs) rely on the ecommerce website to connect with consumers and generate revenue.

With Amazon Marketing Services (AMS), your team can now expedite that process to increase your revenue, brand awareness, and more. The question is, how can you create a competitive advertising campaign strategy that maximizes results and overshadows your competitors?

Start with these seven powerful tips for SMBs in the online marketplace: