6 Things You Need to Know About Google Marketing Platform

In June 2018, Google announced the fusion of its marketing products into Google Marketing Platform. According to Google, the platform is, “a unified advertising and analytics platform for smarter marketing and better results.”

Ready to learn how Google Marketing Platform improves your marketing strategies? Keep reading!

How Does Geofencing Technology Work?

If you’re pleasantly surprised with the local ads you’ve seen lately, geofencing technology could be to blame. Competitor geofencing is a marketing strategy that has taken businesses by storm.

Geofencing technology allows businesses to target their most qualified audience by simply providing virtual boundaries. When target customers step into that boundary, they activate ads or push notifications for a specific business — enticing potential customers within that boundary to visit a storefront.

It sounds like a story straight out of a science fiction magazine, but it’s actually real life — and more and more businesses use the technology every day.

But how does it work?

In this post, we’ll take a look into the world of geofencing technology and talk about how it can work for your business.

As a business owner, you know the importance of targeting customers. Though your business thrives off of newly-interested customers and a growing customer base, it’s also imperative to market to a specifically targeted group of customers.

This is because rather than trying to make new customers from people who are unfamiliar with your brand, it’s often easier (and more effective) to market to individuals who are already interested in your products and services. In this case, we’re talking specifically about those who are close to your location at any given time.

How can you target this specific group of customers on Facebook, though? It’s now extremely easy thanks to geofencing Facebook ads.

Why Digital and Experiential Marketing Deliver Powerful Results

No matter a person’s age, everyone loves to have good experiences with others. Meaning that, as a business, creating an event that can allow potential customers to interact and experience your product or service can lead to people being more likely to choose your company.

In today’s world, technology has enabled us to communicate in ways that past societies would never have dreamed. We can use this increased dependence on technology to amplify the impact of experiential marketing.

Without the use of online marketing methods, it’s difficult to get the word out about a given event, especially if it’s a one-time thing. However, using digital marketing, you can inform more people about your event and therefore can see the best results.

By taking experiential marketing online, companies have adopted digital experiential marketing.

15 SEO Benefits You Haven’t Heard of Before

Not sure if your business should invest in search engine optimization (SEO)? As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.

That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of benefits that come with an SEO strategy!