Smart marketing starts here

You might have heard of Salesforce before. If you have, you may already know that it’s one of the best cloud platform providers out there. It offers marketing automation features, customer relationship management (CRM), and more. Essentially, it helps you […]

Paid advertising is one of the most reliable ways to promote your business online. But running a paid advertising campaign takes time and effort, and it can be tough to handle it all entirely on your own. That’s why, when […]

There are many ways to reach users online. Social media is one of the most commonly used methods, and email marketing is another. But one method not as many businesses think to use is text messaging. When you send texts […]

Your website is at the center of all your digital marketing efforts. Whether you’re running paid ads, sending out emails, or posting on social media, all your marketing materials ultimately lead users right back to your website. That means your […]

Sales tools are popping up all over the industry for nearly any part of your sales process, ranging from emails to customer relationships and sales analytics. These handy tools and software offer numerous benefits to help your company grow and […]

Your marketing is the fuel that keeps your business going. It draws in new customers and boosts your revenue. But for your marketing to make an impact, you need to know who you’re targeting. Knowing your audience is crucial for […]

How much of an impact can your business make in 280 characters? With Twitter, quite a bit! The microblogging platform holds enormous potential for marketers. From branding and advertising to promoting new products and improving customer service, Twitter allows you […]

You’ve probably seen the word “impressions” floating around in discussions about metrics, but you might be wondering, “what are impressions?” Impressions are the opportunities your content has to be seen by someone. If your content loaded or appeared on a […]

In the marketing world, no one is more important than your audience or customers. “Know thy audience,” has been the ultimate commandment in this ever-evolving industry. Our customers, however, are also keeping up with the times and are always changing. […]

Increasing customer retention is one of the most effective ways to improve your company’s return on investment (ROI). When you invest in customer retention strategies, you substantially cut down on your expenses. Consider this statistic: Every client you lose and […]