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How Much Does Salesforce Cost?
You might have heard of Salesforce before. If you have, you may already know that it’s one of the best cloud platform providers out there. It offers marketing automation features, customer relationship management (CRM), and more. Essentially, it helps you […]
What Is Search Ads 360 and How Can You Use It?
Paid advertising is one of the most reliable ways to promote your business online. But running a paid advertising campaign takes time and effort, and it can be tough to handle it all entirely on your own. That’s why, when […]
How to Use Twilio SMS to Advertise Your Business
There are many ways to reach users online. Social media is one of the most commonly used methods, and email marketing is another. But one method not as many businesses think to use is text messaging. When you send texts […]
7 Web Development Tools to Help Your Business
Your website is at the center of all your digital marketing efforts. Whether you’re running paid ads, sending out emails, or posting on social media, all your marketing materials ultimately lead users right back to your website. That means your […]
7 Types of Sales Tools to Help You Drive Revenue in 2022
Sales tools are popping up all over the industry for nearly any part of your sales process, ranging from emails to customer relationships and sales analytics. These handy tools and software offer numerous benefits to help your company grow and […]
CRM Integrations: Your Introductory Guide
Your marketing is the fuel that keeps your business going. It draws in new customers and boosts your revenue. But for your marketing to make an impact, you need to know who you’re targeting. Knowing your audience is crucial for […]
39 Notable Twitter Statistics for 2022
How much of an impact can your business make in 280 characters? With Twitter, quite a bit! The microblogging platform holds enormous potential for marketers. From branding and advertising to promoting new products and improving customer service, Twitter allows you […]
What Are Impressions & How Can You Use Them?
You’ve probably seen the word “impressions” floating around in discussions about metrics, but you might be wondering, “what are impressions?” Impressions are the opportunities your content has to be seen by someone. If your content loaded or appeared on a […]
What Is Persona Segmentation in Marketing and Why Is It Important?
In the marketing world, no one is more important than your audience or customers. “Know thy audience,” has been the ultimate commandment in this ever-evolving industry. Our customers, however, are also keeping up with the times and are always changing. […]
10 Customer Retention Strategies & Examples to Grow Your ROI
Increasing customer retention is one of the most effective ways to improve your company’s return on investment (ROI). When you invest in customer retention strategies, you substantially cut down on your expenses. Consider this statistic: Every client you lose and […]