Have you ever been drawn to a company purely because of how their website looked? You’re not alone. Believe it or not, web design can make or break a company’s ability to bring in leads. In fact, 94% of customers’ […]

There are lots of ways to generate leads. You can earn leads through search results, paid ads, social media, and email campaigns. Each of those methods is a great choice for lead generation, and there are all kinds of pages […]

With the advent of Google's responsive sponsored ads, it's never been easier to show your ads to people interested in your offerings.   The increased word counts and the ability to dynamically combine headlines and body copy into a […]

Advertising is a critical step in any marketing process. By showcasing your products, services, and business, you can reach more people and increase your bottom line. For effective advertising, you must have a plan that considers your customers, goals, and […]

As a sales manager in the United States, you already know that closing deals can be challenging, even for the most gifted salespeople.   Potential clients can be finicky, wary, indecisive, and even untrusting. That's why you need a […]

In the face of a recession, it’s easy to get overwhelmed when it comes to digital marketing. While many businesses may look to cut costs and reduce spending on their marketing efforts, these actions can actually negatively affect your company’s […]

Learning how to close more sales is an ongoing process. Whether it’s your first or 100th deal, there’s room to improve your tactics and connect with your prospects. This post will highlight tactics to help you close more sales, increase […]

Video is the most robust medium for conveying ideas, evoking reactions, and connecting with a target audience because of the human propensity to respond to sensory inputs such as sound and visuals.   That's why many thriving businesses are […]