Amazon Competitor Analysis: 8 Steps to Set Your Business Up for Success

Amazon boasts more than five million marketplace sellers, and while you’re not competing with all of them, you are competing with some of them. That’s why it’s essential to conduct an Amazon competitor analysis, which provides your business with an in-depth assessment of your competition.

Ready to learn how to conduct an Amazon competitive analysis in eight steps? Keep reading!

6 Features to Improve Your Google My Business Optimization

How often are you taking time out of your schedule to optimize your Google My Business account? Consistently updating your Google My Business profile helps your efforts to appear in locally-based searches. Routine Google My Business optimization is an excellent tactic to maximize these efforts.

In today’s mobile search age, it’s as vital as ever to make the most of your local search efforts. In fact, 50 percent of mobile searches are based on location and revolve around local results. Without an optimized Google My Business profile, you’re missing out on your online audience.

How can you optimize your Google My Business account? Try these six must-use features!

Why an SEO and PPC Strategy Wins Every Time

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time.

Keep reading to find out why — and how SEO and PPC can benefit your business!

9 Benefits of Live Chat That Businesses Can’t Ignore

If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.

Need proof? Check out this list of the nine benefits of live chat. With these live chat statistics, you can gain a better understanding of why live chat is essential in the digital atmosphere and why you should use live chat to stay ahead.