Amazon Competitor Analysis: 8 Steps to Set Your Business Up for Success
Amazon boasts more than five million marketplace sellers, and while you’re not competing with all of them, you are competing with some of them. That’s why it’s essential to conduct an Amazon competitor analysis, which provides your business with an in-depth assessment of your competition.
Ready to learn how to conduct an Amazon competitive analysis in eight steps? Keep reading!
6 Features to Improve Your Google My Business Optimization
How often are you taking time out of your schedule to optimize your Google My Business account? Consistently updating your Google My Business profile helps your efforts to appear in locally-based searches. Routine Google My Business optimization is an excellent tactic to maximize these efforts.
In today’s mobile search age, it’s as vital as ever to make the most of your local search efforts. In fact, 50 percent of mobile searches are based on location and revolve around local results. Without an optimized Google My Business profile, you’re missing out on your online audience.
How can you optimize your Google My Business account? Try these six must-use features!
What Is Amazon’s Buy Box Algorithm? (And How Do You Win It?)
With more than 40 percent of online sales happening on Amazon, the ecommerce website is essential to online retailers. Your success on Amazon, however, depends on winning the Amazon Buy Box — and to do that, you need to understand the Amazon Buy Box algorithm.
Ready to learn all about the Amazon Buy Box formula? Keep reading!
Why an SEO and PPC Strategy Wins Every Time
Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time.
Keep reading to find out why — and how SEO and PPC can benefit your business!
9 Benefits of Live Chat That Businesses Can’t Ignore
If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.
Need proof? Check out this list of the nine benefits of live chat. With these live chat statistics, you can gain a better understanding of why live chat is essential in the digital atmosphere and why you should use live chat to stay ahead.
Google Shopping vs. Amazon: 6 Things Every Retailer Should Know
With Amazon’s continued dominance of the ecommerce market, it’s no surprise that retailers are revaluating their digital advertising and marketing strategies, which often focus on Google. That is why Google Shopping versus Amazon is becoming a hot topic for online retailers.
Which is best for increasing your revenue and online visibility? Keep reading to find out!
