Smart marketing starts here

If you’re launching a search engine optimization (SEO) campaign, you need to track performance metrics to ensure your site drives the results you desire. If you don’t track key metrics, you may find yourself pumping money into a strategy that isn’t providing a return. So, what metrics do you need to track for success?

Elizabeth has been running pay-per-click (PPC) ads for a few months now in hopes of drawing customers to her store. While she’s driving some customers to purchase, she wonders if she can do more to reach the right people with the right ad. If you’re in the same situation as Elizabeth, you’ll be happy to […]

You’ve been using traditional marketing methods for a couple of years now, but you feel like they aren’t as effective for you anymore. You’re looking to branch out and find new ways to reach qualified leads for your business. With digital marketing for small and medium enterprises (SMEs), you can do just that.