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Marketing

7 Key Website Metrics to Watch in 2021 [+How to Improve Them]

If you’re launching a search engine optimization (SEO) campaign, you need to track performance metrics to ensure your site drives the results you desire. If you don’t track key metrics, you may find yourself pumping money into a strategy that isn’t providing a return. So, what metrics do you need to track for success?

View Full Story ~ 10 minutes to read
Marketing

Remarketing With Google Analytics: Everything You Need to Know

Elizabeth has been running pay-per-click (PPC) ads for a few months now in hopes of drawing customers to her store. While she’s driving some customers to purchase, she wonders if she can do more to reach the right people with the right ad. If you’re in the same situation as Elizabeth, you’ll be happy to […]

View Full Story ~ 6 minutes to read
Marketing

Your Definitive Guide to Digital Marketing for SMEs

You’ve been using traditional marketing methods for a couple of years now, but you feel like they aren’t as effective for you anymore. You’re looking to branch out and find new ways to reach qualified leads for your business. With digital marketing for small and medium enterprises (SMEs), you can do just that.

View Full Story ~ 12 minutes to read
Web Design

Shopify vs. Magento: Which Platform Should I Use?

You’re ready to build your business’s dream website, but one question is holding you up: Where should I make my site? With so many platforms available, it’s challenging to figure out which one is best for you. As you research more, you find that some professionals recommend Shopify, while others say Magento is a great […]

View Full Story ~ 9 minutes to read