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Marketing

Marketing Strategy: YouTube Edition | WebFX

Yes, your favorite beauty influencers and fishing gurus have a YouTube marketing strategy. In fact, most brands that use YouTube have (or should have) a YouTube marketing plan in place. If you’re looking to create or grow your YouTube presence, you’ve come to the right guide.  We’ll cover everything from creating your account to promoting […]

View Full Story ~ 11 minutes to read
Marketing

What Is an Ad Network and How Does It Work?

Before the Internet, one of the most common ways for businesses to advertise was to put ads in newspapers. A local company would pay to display their ad, and the paper would carve out a space for it on one of their pages.

View Full Story ~ 6 minutes to read
Marketing

Website Analytics & You: The 10 Best Web Analytics Tools

In digital marketing, data is king. It provides your business with actionable insight into your website, helping you see how users interact with your site, as well as how your competitors approach online marketing. To get the most from your website analytics, however, you need the best web tracking and website optimization tools. Get ready […]

View Full Story ~ 8 minutes to read
Marketing

9 Types of Digital Marketing Crucial to Your Business’s Success

Digital marketing is a crucial part of your business if you want to continue to grow. As the Internet continues to develop and technology evolves, it’s more important than ever that you invest in digital marketing to reach customers. As you research more about digital marketing, you’ll find that there are many types of digital marketing […]

View Full Story ~ 10 minutes to read
Marketing

Google Analytics Certification: How to Prepare & Ace the Exam

When you run a search engine optimization (SEO) campaign, you get an abundance of data that gives your company insight. This data helps you run a campaign that drives better results, from more organic traffic to more revenue. With a Google Analytics certification, you can make the most of Google Analytics in your SEO strategy […]

View Full Story ~ 7 minutes to read