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What is Customer Retention? Plus 6 Strategies to Implement


Customer retention is a strategy to raise the percentage of returning customers, derive more profit from existing customers, and prevent them from switching to competitors. It entails establishing reliable connections with clients, providing outstanding service, and providing incentives to boost loyalty. You often hear […]

23 Best Data Analytics Platforms That Help You Analyze Your Data


Marcell runs digital marketing campaigns for his company. He’s obtaining an enormous amount of valuable data and needs to analyze it ­­— it’s too much to do by hand. Sound familiar? If so, you need to start looking at data […]

How Much Does Google Ads Cost in 2023?


Google Ads costs anywhere from $1000 to $10,000 per month with an average cost-per-click (CPC) of $1 to $2 for the Google Search Network and $1 for the Google Display Network in 2023. Google Ads pricing can vary depending […]

Read Blog Post ~ 10 minutes read

What is Impression Share? Your Go-To Guide to Understanding Impression Share


When tracking your ads’ performance, you must measure informative metrics that provide insight into how your ads perform. Impression share is a critical metric for helping you understand how many people see your ads, compared to how many people could […]

Web Design

How to Buy a Domain Name in 5 Easy Steps

Are you looking to market your company on the Internet? If so, you need to build a website — and to do that, one of the first things you’ll need is a domain name. Keep reading to learn how […]

10 Benefits of Full-Service Marketing from an Agency


You decided to outsource your marketing. You know you want to partner with an agency. Now there's just one last thing to decide: Do you partner with a full-service marketing firm? Yes! There are numerous benefits of full-service marketing from […]

Email Blast: Definition, Tips, and Step-by-Step Guide to Sending Eblasts


Email blast definition: An email blast is a generic email that gets sent to a large mailing list. Eblasts rarely use personalization or segmentation, which lowers the effectiveness of email blasts. Sending many emails to your audience is an […]

Read "Email Blast" Now ~ 12 minutes read

What is SEO in Digital Marketing & How Does It Work? the SEO Quick Beginner’s Guide


What is SEO in digital marketing? SEO in digital marketing is a strategy that focuses on your website's presence in the search results. It involves various techniques to help you improve your rankings. Search engine optimization (SEO) is a critical component […]

How to Generate Leads on Social Media

Social media has become a mainstream practice for businesses in all industries. However, did you know that you can use social media to generate leads for your company? Lead generation on social media involves finding people most in need of […]


What Is Omnichannel Marketing? Definition, Tips & Examples

Omnichannel marketing is a strategy promotes your products and services across multiple channels, devices, and platforms using unified messages that create a consistent brand experience for customers. Its goal is to help you deliver a more effective brand message […]