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How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)

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Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)

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12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)

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6 PPC Trends to Follow in 2026 for ROI Growth

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The Evolution of AI: From DaVinci to Aliens to SEO

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What is OmniSEO™? A Modern SEO Strategy for the Age of AI and Social Search

Revenue marketing 101

Revenue Marketing 101

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17 Top Web Design Tools to Create an Impressive Site in 2026

14 min read 11/19/2024

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What Is ROAS? Return on Ad Spend Definition, Formula, and Everything You Need to Know

3 min read 11/14/2024

Dark Traffic, Zero-Click Attribution, and How to Fix Your Marketing Reporting

Dark Traffic, Zero-Click Attribution, and How to Fix Your Marketing Reporting

8 min read 11/13/2024

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B2B Revenue Marketing: Your Tool To Drive Conversions

5 min read 11/12/2024

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What Is SMS Marketing? The Complete Beginner’s Guide for 2025

12 min read 11/11/2024

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Everything You Need to Know About Advertising on AI Search Engines

6 min read 11/08/2024

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Learn how to grow website traffic

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How to Improve Visibility on Meta AI Using a Visibility Scorecard

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ChatGPT vs. Google: When to Use One Over the Other

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2026 SEO Benchmarks: What “Good” Looks Like (Real Data + Expert Insights)

2026 Google Business Profile Benchmarks: What the Data Shows

Learn how to grow your brand

2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Proven Strategies)

2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Proven Strategies)

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15 Website Marketing Strategies for Driving More Traffic and Conversions

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Top 10 Marketing Goals Examples for 2025

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What Is Content Marketing and How Does It Work?

Learn how to level-up with AI

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AI Content Optimization: A Guide on Getting Started

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10 AI Business Examples for You To Know

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How Much Does GEO Cost in 2025?

What Siri’s Gemini Integration Means for Marketers

What Siri’s Gemini Integration Means for Marketers

Discover marketing insights specific to your industry

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AI for Home Services: 6 Practical Ways To Book More Jobs

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Home Services Marketing: 8 Proven Strategies To Earn More Jobs in 2025

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SEO for Home Services: 5 Ways To Rank Higher and Book More Jobs

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Home Services Lead Generation: 9 Platforms To Earn More Jobs

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2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Proven Strategies)

2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Proven Strategies)

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Top Display Ad Networks: 10 Powerful Options for Advertisers

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The 10 Biggest 2026 Adtech Trends to Watch Out For

A Comparison of Self-Serve vs. Managed Programmatic Services

A Comparison of Self-Serve vs. Managed Programmatic Services

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An AI-generated header image for December 2025 digital marketing trends, plus the tactics to ship now, and the tools we trust.

CTRL + FX: December 2025 Digital Marketing Trends, Tactics, & Tools You Need to Close Q4 Strong

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CTRL + FX: October 2025 Digital Marketing Trends, Tactics, & Tools You Can’t Afford To Miss

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