- Published: Jul 4, 2023
- 12 min. read
Macy StormSenior Content Creator
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
Short message service (SMS) marketing is a form of digital marketing that involves sending promotions to current and potential customers through text messages. It’s also sometimes referred to as text marketing.
In today’s world, people spend a lot of time on their mobile devices. The average person spends almost five hours a day on their mobile phone. That makes SMS marketing, or text marketing, an excellent option for reaching prospects where they spend their time.
On this page, we’ll cover everything you need to know about SMS marketing, including:
- What is SMS marketing?
- What are the benefits of SMS marketing?
- How to use SMS marketing: Best practices
- SMS marketing examples to inspire you
- The best SMS marketing software in 2024
Keep reading to find out how you can text your way to increased revenue for your business!
P.S. If you want tips and tricks for marketing your business through other strategies, subscribe to Revenue Weekly. You’ll get insight from a team of marketers with over 25 years of experience in digital marketing!
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What is SMS marketing?
SMS marketing is a form of digital marketing that involves sending promotions to current and potential customers through text messages. It’s also sometimes referred to as text marketing.
What are the benefits of SMS marketing?
Now that we’ve answered, “What is SMS marketing,” you may wonder why you should do it. What are the benefits of SMS marketing?
Here are a few reasons you’ll want to start creating your text marketing strategy:
1. People already regularly use their smartphones
The biggest reason to create an SMS marketing strategy is that people already use their smartphones daily.
In 2020 alone, people in the United States sent over 2.2 trillion SMS and MMS messages. Texting is a highly integral part of everyday life, making it the perfect medium for your business to reach prospects.
You can promote your business through a function that people already actively use by harnessing SMS marketing. Need help figuring out where to start? Check out these SMS marketing examples to get the ball rolling.
2. SMS marketing works with other marketing strategies
SMS text marketing is a strategy that works great with different marketing strategies. You can use your text marketing strategy to help emphasize messages from other campaigns.
SMS and email marketing work great together to help your marketing message hit home. If you want prospects to purchase a product, take advantage of a sale, or something similar, you can use a one-two power punch with SMS and email.
Text marketing is an excellent way to emphasize your message to your audience and convince them to complete your desired action.
3. SMS marketing reaches prospects more directly
One of the most significant benefits of marketing by SMS is that you reach prospects more directly, which helps boost engagement.
And unless someone has their notifications set up to let them know when they receive emails, they likely won’t see your emails until they open their inbox.
With text messages, though, people will see the message on their lock screen and open it to read it. Even if someone misses your text, they’ll still see it in their messages if they go to read a text from someone or send one. It makes your audience more likely to see the message and engage with it.
4. SMS marketing encourages prospects to act faster
A significant benefit of having a text marketing strategy is getting prospects to act faster. You want prospects to take advantage of your sales or special promotions, and SMS marketing is excellent for helping you accomplish that goal.
One of the most significant benefits of SMS marketing is focus and clarity. When you send a text to your subscribers, you’re focused on making them complete one task or achieve one goal. They don’t get distracted by anything else.
As a result, it can help you get people to act faster and purchase your business.
How to use SMS marketing: Best practices
Interested in developing an SMS text marketing strategy? Here are six tips and best practices for how to use SMS marketing:
- Create an explicit opt-in
- Identify your brand in your texts
- Share instructions on how to opt-in
- Send more than promotions
- Use your text marketing strategy to bring customers back
- Make sure your website is mobile-friendly
1. Create an explicit opt-in
A key component of your SMS marketing is that you need to have a clear opt-in. You may collect phone numbers from your customers, but that doesn’t mean you can use that information to start texting them. They must opt-in to subscribe to messages.
You can invite people to subscribe to your text messages by asking on your website, through emails, or through other online channels.
Even if someone chooses to sign up for your text messages, you want to confirm and make sure they want to do it. Before sending any promotional text messages, send a message to confirm they want to receive texts from you.
Sending that text ensures that you only get subscribers who want to hear from your business.
2. Identify your brand in your texts
Whenever you send text messages to your subscribers, make sure you identify your business every time you send a text. Your subscribers may not save your number in their contacts and may delete your messages after reading them. To ensure they know it’s you, always identify yourself in your texts.
You can put your name right at the beginning of the message, so your subscribers know who’s sending the message.
This practice also helps you continually build brand association. People will see your name at the front of your texts, which keeps your brand top of mind.
3. Share instructions on how to opt-in
Almost as crucial as opting in is giving notice on how to opt out of texts. People may not want to receive your texts anymore, and you need to provide them with the opportunity to stop receiving those texts.
You should always inform your subscribers at the beginning of how they can stop receiving messages from your business. Most businesses allow users to send “STOP” to cancel receiving texts.
And as always, if someone unsubscribes from your texts, don’t keep sending them.
4. Send more than promotions
Your SMS marketing strategy doesn’t have to solely focus on sending promotional codes or discounts. You can use your text marketing strategy to inform your audience about other aspects of your business.
Box Lunch, for example, sends messages to subscribers inviting them to join their free Lunch Specials club.
You can use your SMS text marketing to promote your loyalty programs, charity events, and more. It’s an excellent opportunity for you to reach people and let them know what else your business offers.
5. Use your text marketing strategy to bring customers back
Marketing by SMS allows you to re-engage customers who haven’t bought from you in a while. You can send them text messages with a custom discount code and invite them to shop with you.
SMS enables you to reach these prospects directly and send them a personalized message to get them to come back. It’s an excellent way to retain loyal customers for your business.
6. Make sure your website is mobile-friendly
If you opt to do text marketing, make sure your website is mobile-friendly. If someone reads your message and is interested in buying, you don’t want to send them to your website only to have a poor mobile experience.
You must integrate responsive design into your website to deliver an excellent experience for those users. Responsive design enables your website to adapt to users’ mobile device screens to provide the best experience.
Do you have a basic understanding of SMS marketing? Here are over 10 text marketing platforms to help you start your campaign and learn about their features, pricing, and client ratings.
4 great SMS marketing examples to inspire you
Now that you know the answer to the question, “what is SMS marketing,” and its benefits, let’s dive into some examples so you can see text marketing in action!
Here are four great SMS marketing examples to inspire your own campaign:
1. Product launches
Because texts reach your audience immediately, it’s a great opportunity to announce new product launches, allowing potential and current customers to take notice of your new offerings quickly.
2. Customer service
When you can solve your customers’ queries and answer their questions, they’re more likely to stay loyal to your brand. SMS marketing provides a unique opportunity to support your customers by sending a message directly to their phone, allowing them to respond easily while they are on the go or at a time that best suits them.
3. Exclusive offers and discounts
Want to boost your sales fast? Sending your audience texts that offer them an exclusive discount or limited-time offer is a great way to do exactly that!
People love getting a great deal, and sending them an offer to get a discount on your products or services is an excellent way to encourage them to buy from your company.
4. Customer feedback
Text marketing campaigns also enable you to gather customer feedback and reviews. Learning what your customers think of your products or services and about the experience they had with your company can help you improve your processes and products or services in the future to acquire more happy customers.
Building up more positive reviews is also a great way to send valuable trust signals to prospective customers when they see that other people had a positive experience with your business.
The best SMS marketing software in 2024
Ready to get started with your text marketing campaign? SMS marketing software can help you launch an effective campaign that drives results with ease!
Here are some of the best SMS marketing platforms in 2024:
- SlickText: SlickText is one of the most popular SMS marketing software options out there. It offers several third-party integrations with various tools and platforms, like Shopify, Mailchimp, Zapier, and more.
- TextMagic: TextMagic is known as a one-stop-shop for text marketing. Along with helping you send texts out to your audience, it also provides useful analytics and reports to help you monitor your campaigns.
- ClickSend: ClickSend provides a web-to-SMS service, enabling you to communicate with customers in bulk via text message. You can also use ClickSend to set up automatic replies, saving you tons of valuable time.
- Drip: Drip’s easy workflow builder makes this SMS marketing platform stand out from the rest. It allows you to send automatic messages for seasonal sales, new product announcements, limited-time deals, and much more.
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Ready to launch your SMS marketing strategy?
Creating an SMS marketing strategy is a great way to promote your business to interested prospects and get them to convert. If you aren’t sure how to launch a successful SMS strategy, WebFX can help.
With our mobile advertising services, we can help you promote your business to mobile users with ease. Our team of over 500 digital experts knows how to promote small-to-midsized businesses (SMBs) to help them earn more sales and revenue.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more