How to Generate Leads as a Motorcycle Dealer
Boost your motorcycle dealership’s leads with strategies like SEO, website redesign, engaging email marketing, content creation, PPC ads, and video marketing. Partner with WebFX for optimal results.
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insights from 46,500+ hours of dealership marketing experience
As a motorcycle dealer, your customers expect you to be an authoritative source of information and a central hub for the gear necessary to hit the road with confidence. You spend your time researching the latest bikes, upgrades, and accessories for motorcycle enthusiasts.
Your small-to-medium-size business is doing well, but there will always be competition. One way you can get a step ahead of others is to prioritize lead generation strategies online. Consider this your guide to securing new customers and ensuring you stay ahead of the game.
What are online leads and why do they matter?
Think of a lead as anyone who shows interest in buying your goods or services — in this case, motorcycles and related equipment. Your motorcycle dealership can generate online leads in many ways, but your goal should be to turn this audience into customers.
Leads are important for your motorcycle dealership, as they enable your brand to grow. Bringing new customers to your website puts the bikes, gear, and services you offer in front of new eyes. Give your dealership the best chance of increasing ROI with effective lead generation strategies.
Ways to generate new leads for your motorcycle dealership
Thinking outside the box during your next marketing campaign will put you lightyears ahead of other motorcycle dealerships in your area. Consider these lead generation strategies to convince enthusiasts that your business is the clear choice for bikes, parts, accessories, and services.
1. Redesign your company website for better organization
Your company’s website will make or break a sale. You might have the exact motorcycle, pair of gloves, helmet, or jacket someone is looking for, but a potential customer will shop elsewhere for a more user-friendly experience if your site falls short of their expectations. Hiring a professional enhance your company’s website can go a long way.
Redesigning your website with dedicated product pages is a proactive move to generate leads. Your customers want to engage with a site that’s responsive, well-organized, and intuitive. Having a seamless way to shop for motorcycles by brand and similar criteria pins you as a credible dealer.
2. Increase site traffic through search engine optimization (SEO)
Search engine optimization (SEO) strategies make your motorcycle dealership website more appealing to outlets like Google. Optimizing your website might include using target keywords across pages, adding meta descriptions to product pages, writing educational content, and establishing a clear call to action.
Taking the time to focus your SEO strategy tells search engines a bit more about who you are to ensure they’ll display your products and services online accurately. Have your website do the work for you rather than paying someone to make cold calls to potential customers.
3. Create engaging email marketing content
Generating an email list for your business is an awesome way to spread the word about your motorcycle dealership. The right email marketing agency can help you come up with content ideas, design graphics, schedule deliveries, and provide reports.
Take your audience to landing pages via email marketing messages about promotions, clearance sales, or new items in your inventory. Email marketing content may encourage shoppers to tell others they know about your offerings and mission.
4. Add informational content to your blog and website
Content marketing strategies transform your motorcycle dealership website into a resource for customers. Content marketing aims to show your audience you’re knowledgeable about industry topics and can help individuals make decisions.
Your motorcycle dealership might work with talented copywriters to generate blog posts. Someone new to the hobby might want to learn how to pick new tires for a motorcycle. Your article can answer this question and present the reader with tires you sell online.
5. Try out pay-per-click advertisements
A pay-per-click (PPC) advertisement can drive your motorcycle dealership to the top of Google results. With this strategy, search engines value your advertisement above organic search results. Your website link is labeled as an ad and each time a user clicks your URL, you pay a small expense to Google.
PPC advertising focuses on keeping you competitive. Your motorcycle dealership can put its best foot forward by making it straightforward for users to find you online. The small fee you owe Google pays off when your new lead converts into a regular customer.
6. Use YouTube and video platforms to your advantage
YouTube acts as a social network and an excellent advertising tool. When you launch a successful marketing campaign through the video outlet, you boost brand awareness resulting in new leads.
Creating different types of content for your YouTube channel paints you as an industry expert. An advertising team with experience making YouTube content will assist in creating a content schedule for your business to follow.
Post videos like installation tutorials, question-and-answer sessions, product announcements, and event footage to engage with your audience regularly. These videos are sharable, too, which works in your favor.
Tips for using multiple lead generation methods
Using more than one lead generation strategy gives you the best chance of getting in front of new customers online. Here are a few pointers you can keep in mind to ensure you see the right traffic:
- Identify your target audience early on in your campaign.
- Use tools like contact forms or MarketingCloudFX to keep track of leads.
- Prioritize quality over quantity with the ads you use online.
- Ensure you A/B test lead generation methods to make the correct changes.
- Develop strong calls to action across the marketing channels you use.
Meet WebFX:
Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.
Work with WebFX for digital marketing services that show results
WebFX is passionate about your mission. It’s important to partner with a digital marketing agency that understands your industry and has subject matter expertise to help your campaigns stand out.
There’s a reason why WebFX has almost a 100% client retention rate. Take your motorcycle dealership to new heights by relying on us for personalized web content and other solutions like web design services that help you appear professional and bring in new leads.
Talk to an expert on our team about how we can help you — submitting a contact form or giving us a call at 888-601-5359 is the best way to get in touch!
We Drive Results for Motorcycle Dealers
- 24 million leads generated for clients
- Dedicated account manager backed by 500+ digital experts
Table of Contents
- What Are Online Leads and Why Do They Matter?
- Ways to Generate New Leads for Your Motorcycle Dealership
- 1. Redesign Your Company Website for Better Organization
- 2. Increase Site Traffic Through Search Engine Optimization (SEO)
- 3. Create Engaging Email Marketing Content
- 4. Add Informational Content to Your Blog and Website
- 5. Try out Pay-per-click Advertisements
- 6. Use YouTube and Video Platforms to Your Advantage
- Tips for Using Multiple Lead Generation Methods
- Work with WebFX for Digital Marketing Services That Show Results
Solving key challenges for motorcycle dealers
Our website isn’t driving enough traffic
When buyers search for your products online, your website needs to be one of the first results to increase your traffic and product sales. Our digital marketing services help you increase your rankings so you can drive more traffic, sales, and revenue.
We’re not selling enough products
Are your product sales not as high as you hoped? Our range of digital marketing services help optimize your website, landing pages, advertising campaigns, and marketing strategies so you can maximize your conversions and product sales.
We don’t know how to get ahead of our biggest competitors
You’ll need to stay ahead of your biggest competitors if you want to sell more products and grow market share. The team at WebFX can conduct in-depth competitor research to identify and implement strategies that help you stay one step ahead of the market.
Our marketing efforts aren’t providing a high return
It’s critical your marketing efforts provide the highest return on investment (ROI) for your efforts to grow your manufacturing business. Our knowledgeable digital marketing specialists use data to ensure your marketing budget goes toward the channels that drive the most revenue.
