If you’re searching for a way to reach more clients and increase revenue for your bioengineering company, digital marketing is the answer.
A digital marketing strategy enables you to reach more potential clients and patients who actively search for your products. Traditional marketing makes it challenging to reach the right people, which is why your biotech company can benefit from investing in digital marketing.
Digital marketing for biotech companies is a valuable asset that can help you effectively promote your products to the people who are most likely to convert into paying, loyal clients and patients.
On this page, we’ll discuss the ins and outs of digital marketing for bioengineering companies and go over top strategies and tips for success. So, keep reading to learn more!
And if you’re ready to start driving more revenue with biotech digital marketing right away, WebFX can help! WebFX is a full-service digital marketing agency with more than 25 years of experience helping biotech companies like yours increase their revenue.
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WebFX has driven the following results for clients:
In client revenue
Leads for our clients
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What is digital marketing for biotech companies?
Digital marketing for biotech companies is the promotion of your business and products using online channels and digital technology.
How can digital marketing for biotech companies help your business?
With billions of people using the Internet to research companies and purchase products, you could be missing out on tons of potential revenue without a digital marketing strategy.
Here are three more reasons why digital marketing for bioengineering companies is essential:
1. Digital marketing increases your awareness
When you invest in biotech digital marketing, you promote your business and products on multiple online channels, increasing your brand awareness. As a result, you can help more potential clients discover your business when they search for your products online.
2. Digital marketing reaches more of your ideal clients
For example, you can create targeted promotions that appear for specific users based on their company industry, job title, location, and much more.
3. Digital marketing earns a higher return on investment (ROI)
Perhaps one of the biggest downsides to traditional marketing methods is that it’s tricky to measure the ROI of your efforts. With digital marketing for bioengineering companies, there are various analytics platforms and tools to help you measure the success of your strategies in just a few clicks.
As a result, you can see which strategies drive the best results for your company. That means you won’t have to worry about wasting resources on campaigns that don’t drive revenue for your biotech company.
Top 3 digital marketing strategies for biotech companies to drive revenue
If you’re ready to start boosting your revenue with digital marketing bioengineering companies, we’ve got the perfect techniques and tips for you!
Check out the top three digital marketing strategies for biotech companies below:
1. Engage with your audience on social media
Did you know that over 91% of companies use social media to promote their business and engage with their audience? So, odds are, if you’re not currently promoting your biotech company on social media platforms, your competitors most likely are.
With social media marketing, you can promote your business across multiple platforms, like LinkedIn and Facebook. You can create sponsored advertisements that promote your products and appear in users’ newsfeeds and custom posts that grab your audience’s attention.
There are more than five billion active users on social media, which is why investing in a social media marketing strategy is the perfect way to boost your brand awareness. And as a bonus, you can interact with your audience by responding to their comments and messages to form long-lasting relationships and loyalty.
2. Promote your biotech products on search engines with pay-per-click (PPC) ads
Next on our list of digital marketing strategies for biotech companies is PPC advertising. PPC ads appear at the top of the search results when you search for a word or phrase on a search engine like Google.
With PPC ads, you’ll bid on keywords and phrases that your target audience actively searches for online. With a successful bid, along with a high Ad Rank and Quality Score, your ad will display at the top of the results each time a user searches for that word or phrase.
And like the name suggests, you’ll only pay for your ads when a user clicks on them, making them a great cost-effective option for any marketing budget.
3. Drive more high-quality web traffic with search engine optimization (SEO)
Billions of people use search engines like Google every day to research products, learn about companies, and find answers to their questions. In fact, over 93% of online experiences start with a search engine.
It’s essential to invest in an SEO strategy to enable more potential clients to discover your bioengineering company online. You want your website to be one of the top results users see when they search for your products online. That’s because 75% of users only look at websites from the first page of results.
SEO involves various techniques that help your website rank higher in the search results, like:
- Improving your page load speed
- Creating custom content
- Inserting keywords throughout your website
- And more
With an effective SEO strategy for your biotech company, you can drive not only more web traffic, but high-quality web traffic. When you attract more high-quality traffic to your website, you attract the people who already search for your products online.
As a result, you can reach more potential clients to increase sales for your biotech company.
Grow your business with digital marketing for biotech companies today
WebFX is a top biotech digital marketing agency that can help you implement effective strategies that reach your ideal clients and drive revenue for your business.
Our team of over 450 digital marketing experts act as an extension of your current marketing team. We take the time to get to know your unique team and business needs to develop strategies that help you achieve your business goals.
We offer completely “done-for-you” digital marketing services, so you can focus on your other business tasks. Plus, your dedicated account manager will keep you informed every step of the way.