For a home services business like your garage door company, the word “busy” is a good thing. You want to have a full schedule and avoid dry spells by having jobs booked, whether it’s installation, repair, or something in-between. But to keep your team busy, you need to have jobs booked up — that starts with generating garage door leads.
But how do you do that?
- 1. Leverage local SEO to start driving leads in your area
- 2. Leverage Local Services Ads to reach homeowners with urgent repairs
- 3. Create high-quality content to drive leads looking for a skilled company
- 4. Leverage community platforms like Nextdoor to build trust and branding
- 5. Use lead magnets like interactive tools to capture garage door leads
Let’s dive into five ways to get garage door leads that you can start using now!
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5 ways to generate good garage door leads
Here are some of the best ways for your garage door company to start generating leads:
1. Leverage local SEO to start driving leads in your area
A key strategy to leverage for generating more garage door leads is local search engine optimization (SEO). Local SEO enables your garage door company to appear in searches conducted in your service area. So, if someone’s searching for garage door installation within your operating radius, they can see your garage door company in the search results.
So, what does local SEO encompass for garage door businesses?
📍 Optimizing your Google Business Profile
Your Google Business Profile appears in location-based searches, like “torsion spring replacement near me” or “garage door installation Dallas.” This local profile helps drive leads in your area actively looking for your garage door services.
You can optimize your Google Business Profile by making sure your contact information is accurate, adding photos of related to your work (your team, repair jobs you’ve done, installations, etc.), and including your service area as well as services provided (Garage door opener installation, weatherstripping replacement, etc.)
💻 Create location-specific service pages
Extending your coverage in local searches is paramount for driving leads — that’s why location-specific service pages are a crucial part of your local SEO strategy. These pages target the specific locations you operate in and highlight the services you offer so you can drive leads to your garage door company.
So, think of all the areas you service and create location-specific service pages for each location. For example, if you operate in the Philadelphia area, you might create individual landing pages targeting King of Prussia, Valley Forge, and Conshohocken service areas.
💬 Build up your reviews
Here’s the reality — 75% of people trust a company more if it has positive reviews. On top of that, 60% of people say negative reviews make them not want to use a business. If you want to generate garage door leads, you need to focus on maintaining your company’s reputation.
Monitor and respond to any reviews you get on local profiles like Google, Yelp, and home improvement websites like Angi or HomeAdvisor. Crafting thoughtful and helpful responses will build a better reputation for your business, even if you get negative reviews!
2. Leverage Local Services Ads to reach homeowners with urgent repairs
Imagine this scenario: A homeowner is about to head out to work. They climb into their car, click the garage door opener button, and nothing happens. They try the main opener in their garage, and still, the door doesn’t move — it’s stuck.
When this happens, people don’t want to wait days to get the door repaired — they want a fix quick. You can reach these homeowners that need urgent repairs by running Google Local Services Ads (LSAs).
Local Services Ads appear at the top of search results when people conduct searches like “emergency garage door repair” or “broken garage door spring repair.”
You’ll have to sign up to run the ads. Once you do, you’ll want to make sure you have accurate business information to include in your ad, like your years in business, service areas, and services offered.
The best part? LSA ads drive high-quality leads looking to hire a garage door company. And you only pay when someone contacts your business through that ad!
If you’re interested in running Google Local Services Ads for your business, check out our guide to LSAs for garage door companies!
3. Create high-quality content to drive leads looking for a skilled company
Information is one of the most valuable things you have to offer your audience. People hire you to repair, replace, and maintain their garage doors because they don’t know how. But that comes with a caveat — they need to know you’re knowledgeable and trustworthy before contacting your business.
That’s where content marketing helps — creating content enables you to showcase your knowledge about garage door repair, installation, and maintenance. You provide your audience with helpful information, all while positioning yourself as a trustworthy expert.
A great starting place is to create a blog. You can write blog posts about topics your audience wants to know, like:
- Garage door maintenance tips
- Signs you need to replace your garage door
- Benefits of professional garage door installation
- Top safety features in garage doors
- And more!
Writing about topics like these will help you drive leads to your website that want information on these topics. When those leads realize they need to hire a professional, they’ll turn to you first because they know you’re a trusted and knowledgeable professional.
4. Leverage community platforms like Nextdoor to build trust and branding
As a garage door company, your leads come from your local service areas. So, if you want to drive more garage door leads, you need to connect on local community platforms — like Nextdoor.
Nextdoor enables neighbors to connect, share information, and ask questions. This platform is a hot spot for people asking for recommendations of home services companies, which can help you earn more referrals for your business.
It’s good to build a profile on here, so you can connect with local homeowners in your area looking for a garage door repair company. On top of that, if some of your previous customers are on the platform, they can tag your business profile when making recommendations to increase exposure.
Additionally, people can search for a garage door company on the platform and see a list of options, which can help you drive even more leads!
Leveraging this platform is a great way to build your branding within your community, but also earn valuable referrals that turn into leads for your garage door company.
5. Use lead magnets like interactive tools to capture garage door leads
If you want to generate more garage door leads, try adding interactive tools to your website to help capture leads.
For example, a visual garage door builder could be a great way to capture leads. You can create this tool to allow people to try different garage door styles and help them figure out what they like. Then, you can have a lead capture form inviting them to contact your garage door company to see how you can bring the vision to life and give them a free quote!
Another interactive tool you can use is a cost calculator. It’s no small investment to get brand-new garage doors, so including a cost calculator on your website can help people understand the investment.
By adding interactive elements to your website, you keep people engaging on your website longer and make them more likely to connect with your garage door company to inquire about services.
FAQ on lead generation for garage door companies
Can I still generate garage door leads with traditional methods?
Yes. Traditional methods are still a viable lead generation option for garage door companies. You can leverage strategies like direct mail and home improvement expos to get your brand out in front of leads.
Keep in mind, though, that your digital efforts should support your traditional efforts. For example, if you opt to use direct mail, you might include an option to scan a QR code to book an appointment. The landing page for that QR code could be specifically for your direct mail, so you know what leads your direct mail drives.
Are places like Angi good for generating quality garage door leads?
If you’re struggling to have a consistent pipeline of leads, you might turn to a third-party website, like Angi, to help you generate leads. The only problem? Angi’s leads are hit or miss, and it can end up costing you more money than it’s worth.
The resounding message surrounding these platforms is that you can get good quality leads that turn into jobs, but it’s often not worth the investment.
We’ll use Angi as an example — to start, most businesses invest about $300 a year for Angi’s Business plan (which allows you to appear on the platform). Companies can pay upwards of $75 per lead, regardless of whether that lead hires your company. So, if you get 10 leads over the month and only 1 becomes a customer, you’ll end up spending $675 at a minimum for leads that didn’t come to fruition.
Compare that to $25–$45 for leads through Google Local Services Ads, which you only pay for when someone contacts your business (and is likely ready to hire you).
While third-party websites like Angi’s can be helpful for finding new leads, relying heavily on them will lead you to waste money on low-quality tire-kickers that aren’t committed to hiring a garage door company.
How can I keep track of my garage door leads?
Keeping tracking of leads is a critical part of garage door lead generation. Your leads will be at different points in the sales funnel — someone who needs immediate repairs will go through your sales funnel a lot quicker than someone who’s thinking about getting new garage doors.
Leveraging a customer relationship management (CRM) platform will help you keep tabs on these leads. It’ll help you store important information about leads, score them so you can focus on the ones most likely to convert, and more.
Keep your team busy year round with lead generation services from WebFX
If your goal is to keep your garage door techs busy with appointments, investing in the right lead generation strategies is the key. If you’re looking for the right agency to help you do it, WebFX is the partner for you. We’ve generated over 1.4M+ leads for garage door companies just like yours.
So, if you’re ready to keep your team busy with jobs, we’re ready to help you do it.
Contact us online or call us at 888-601-5359 to speak with a strategist about our lead generation services!
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Macy is a content marketing consultant with over five years of experience creating content for dozens of industries including home services, recreation, and education. She’s written about every marketing topic under the sun, from SEO to AI to email marketing. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys crafting, reading comic books, and walking her dog Daisy. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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