There are many options available for your garage door company to reach new customers.
You may be wondering if it is better to use organic or paid methods. This will depend on your target market and how you want to reach them. Many companies experience success with using both organic and paid search methods.
One of the best paid advertising methods is pay-per-click (PPC) advertising. Many companies utilize this method, with 80% of all companies focusing on Google AdWords for PPC. This method is great for generating more qualified leads, and it can help take your garage door company to new heights.
On this page, we’ll discuss the basics of PPC advertising and its benefits for your company. If you need help creating your PPC campaign, call us today at 888-601-5359 to speak with a strategist.
PPC advertising is a paid advertising method that allows you to bid for placement in a search engine’s sponsored links — above organic search results.
So how exactly does PPC work?
Keywords are what trigger PPC advertisements to appear in search results. There are two types of keywords that businesses utilize.
The first type of keyword is short tail. Short tail keywords utilize one to two words in them. As a garage door company, a short tail keyword would be “garage company.”
It is best to steer clear of these keywords. They are very generic and do not specify the user’s search intent. Users who type in short tail keywords are all seeking different information and it is hard to know which leads are searching for a business like yours.
There are also many companies competing for these keywords, which raises the cost per click (CPC). When you run a PPC campaign, you only pay when people click on your advertisement. When you use short tail keywords, the amount you pay each time someone clicks will increase and you won’t be able to get as many clicks for your budget.
Long tail keywords are better for your business. These keywords utilize three or more words. For a garage door company, a long tail keyword would be “garage door company in Harrisburg, PA.”
You want to focus on long tail keywords because they will bring in more qualified traffic for your business. When users are conducting searches, they are using specific keywords in order to generate the best results that fit their needs. You want to use long tail keywords to drive in these qualified leads.
Long tail keywords keep the CPC lower. Since your keywords are specific, there are fewer companies competing for them.
Short tail keywords have a lot of competition because they are generic. Many larger companies will bid for these generic terms, which can drive up the CPC. This makes it difficult for you to earn new leads for your business.
Bill Craig WebFX President
Once you have your keywords selected, you’ll bid for your placement. The amount you are willing to pay per click is your maximum bid. This bid is flexible and can be changed at any time.
Long tail keywords will keep your bid lower. Since long tail keywords are more specific, the cost is closer to a few dollars per click. If you end up using short tail keywords, your CPC will be in the double digits (sometimes as high as $50).
Once you set your bid, you’ll get your placement. Your placement is determined by your maximum bid and quality score.
Now that you know how PPC works, you’re probably wondering how PPC can benefit your garage door company. There are numerous benefits to utilizing PPC in your digital marketing plan.
PPC enables you to have full control over your campaigns.
With PPC, you have the freedom to decide what information to include in your ads, as well as what they look like. This enables you to tailor your advertisements to attract more qualified leads.
In addition, you can control the duration of your ads. If you want to run your advertisements during a certain time, you can set them to display at times when people from your target market are most likely to see them.
PPC is a great option for your garage door company because you can control how your campaigns are structured. When you have control over your campaigns, you can tailor them to reach your target market in a way that resonates with them.
One of the biggest appealing factors of PPC is the ability to set your budget. PPC is a flexible option that enables you choose how much you want to spend.
It doesn’t matter if you have a small budget or a bigger budget. You choose how much you want to spend. Your PPC campaign will operate on your budget.
One of the best features of PPC is that you know the cost up front. You know your CPC and your budget. You will never incur additional costs that you were not expecting.
If you only have $2,000 to spend on a PPC campaign, your campaigns are tailored to that budget. Once you hit that limit of $2,000, your campaign is complete. It won’t keep running unless you create a new campaign.
One great thing about PPC is that you can stretch your budget. If your ad is successful and driving in a great amount of traffic, Google will lower your CPC. This enables you to get more clicks for your campaign.
PPC is a very cost-effective method. Since these advertisements draw in qualified leads, you are investing in leads that are more likely to convert.
It is also cost effective because you have control over your budget. When you can control your budget, you can control the cost.
On average, for every $1.60 spent on AdWords, businesses earn $3 in return.
PPC is a great way to draw in more qualified leads for your garage door company.
When people are conducting searches, 65% of high-intent searches result in clicking on an ad. People who are closer to conversion are looking for the right company to fit their needs. If someone is looking for a new garage door or looking for someone to repair their door, they are more likely to click on an ad because they know what they need.
This is why PPC visitors are 50% more likely to buy than organic visitors. These visitors are ready to decide on a company, so they are more likely to buy. These are more qualified leads that you can nurture into converting.
If you’re ready to start earning more leads and conversions for your business, look no further than WebFX. We’re a full-service digital marketing company that specializes in creating PPC campaigns that are driven to bring your business new leads.
Our team of 150+ experts are dedicated to creating a successful campaign that will bring your business results. We have years of experience creating PPC campaigns that are driven to bring your business leads. We’ll help you create a customized plan to maximize your reach.
If you want to know what it’s like to work with WebFX, just ask our clients! We have over 350 testimonials from a variety of industries. Check them out for yourself to see what it’s like to work with a top PPC campaign management company like WebFX!
If you want to learn more about how PPC can bring new leads to your business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your garage door company to new heights!
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888-601-5359 or contact us online today for a free evaluation.