Your Seller’s Guide to Ecommerce Social Media Advertising!

Did you know a staggering 74% of people use social media to make purchase decisions? That means your ecommerce store’s social media ads can directly impact your sales and revenue. Keep reading to learn how ecommerce social advertising services from WebFX — a Meta Business Partner — can grow your ecommerce store!

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Explore Ecommerce Social Media Advertising Service Plans


$975 / month

or 15% of ad spend, whichever is greater

  • Up to 2 networks
  • Up to 8 campaigns
  • 2 consultations per month


$2,250 / month

or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee

  • Up to 3 networks
  • Up to 10 campaigns
  • 4 consultations per month


What is social media advertising for ecommerce — and is it worth it?

Social media advertising for ecommerce includes paid ads on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.

Paid social advertising goes beyond your organic social media strategy to expand your reach on social platforms. Due to algorithm updates on platforms like Facebook, it’s harder than ever to reach customers organically in their social feeds. That’s why it’s important — especially for ecommerce stores looking to sell more online — to consider advertising on social media.

Want to speak with a strategist before reading more? Give us a call at 888-601-5359!

“I would highly recommend WebFX for social media management services. The team at WebFX is very professional, their article writing is top-notch and their social team provides very positive results.”

Category Development Associate



See over 1000 Happy Clients’ Testimonials

WebFX Ecommerce Social Media Advertising Services

Included Networks
Number of networks includedPick up to 2Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
TikTok Advertising Campaigns
Pinterest Advertising Campaigns
AdTechFX Programmatic Advertising
— 3rd Party Audience Targeting
— Account-Based Retargeting
— CRM Pipeline Retargeting
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Creative Deliverables
Social Ad CreativesUp to 2 setsUp to 4 sets
Display Ad CreativesUp to 2 sets of rapid display creatives – 16 ads total (8 per set)Up to 2 sets of custom layout display creatives – 16 ads total (8 ads per set)
Connected TV Commercial Ads1 15-second rapid ConnectedTV ad1 set of custom CTV ads 15-30 seconds with voiceover (2 videos total)
Audio CommercialAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Setup of 1 FunnelsFX Landing Page template
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX License Included with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX License Included with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975$4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$2,250 or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee
Required Ad Spend Range$1,000 – $15,000$15,000+
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED

Social media advertising services for every business

WebFX offers custom social ad plans for ecommerce storesenterprises, and direct to consumer (D2C) brands.

Check out the plans below, or give us a call at 888-601-5359 to learn more!

Ecommerce Social Media Advertising

Drive traffic to your ecommerce store and start selling more online with social media ads!

More About Ecommerce Social Media Advertising

Enterprise Social Media Advertising

Turbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!

More About Enterprise Social Media Advertising

D2C Social Media Advertising

Attract, engage, and sell with custom social media ads for your business!

More About D2C Social Media Advertising

How to use social media advertising for ecommerce

There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.

To get started advertising your ecommerce business on social media, you’ll want to:

1. Establish your campaign goals

Do you want to boost brand awareness? Increase traffic to your site? Earn more sales?

Setting clear goals for your social ad campaigns will help you get the best results.

Not sure how to set smart social media goals? Our experts at WebFX can help!

Contact us online, or give us a call at 888-601-5359 to learn more.

2. Choose your social platforms

Next, you need to determine which platforms you’ll use for social advertising. Depending on your goals and audience, you may choose to advertise on one or multiple platforms.

3. Develop your ad text and creative

You’ll also need to consider your ad design. Whether you use image, video, or plain text ads, you want your social ads to stand out in users’ feeds and encourage them to click.

Not a design pro? Don’t worry.

WebFX can help you design creative ads that drive engagement and support your business goals.

4. Create custom landing pages

Next, you’ll need to design custom landing pages that people “land” on after clicking your ads.

Make sure your landing page matches your ad copy. For example, if you run a campaign to advertise car parts you sell, you’ll want to link the ad to a landing page that highlights your car part offerings.

Landing pages should include a clear call to action (CTA), so visitors always know what step to take next.

Check out our landing page design best practices to learn more.

5. Set up ad targeting

Successful ecommerce social media ads use custom targeting to reach the most qualified audience.

Depending on your campaign and goals, you may choose to target social media users based on:

  1. Custom audiences or existing customer lists
  2. Keyword, interest, and user intent
  3. School, profession, and workplace
  4. Company size, industry, and job title
  5. Device
  6. Demographics
  7. And more

WebFX can help you identify and set up ad targeting options that will produce the best results for your business.

6. Launch your ads and monitor results

Finally, it’s time to launch your ads!

Just remember — you’ll need to monitor and evaluate campaign results continually. This will allow you to make data-backed changes to your campaigns so that you can earn more exposure, leads, and conversions.

At WebFX, our clients receive monthly social reports and optimization recommendations. Clients also have access to our exclusive return on investment (ROI) tracking software MarketingCloudFX, which makes it easier than ever to track social media’s impact on your bottom line.

If you want to learn more or need help evaluating and optimizing your social ads, give us a call at 888-601-5359!

7. Partner with an ecommerce advertising agency

If the steps above seem daunting, we encourage you to partner with ecommerce advertising experts — like our team at WebFX.

An experienced ecommerce social media advertising agency can walk you through every step to create ads that drive results for your business.

Want to learn more about a partnership with the WebFX team? Contact us today to speak with a strategist — we’d love to hear from you!

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

Where should I advertise? Top 7 social media platforms for ecommerce

Ecommerce social media advertising services from WebFX include ads on top platforms, like:

  1. Facebook
  2. Twitter
  3. Instagram
  4. LinkedIn
  5. YouTube
  6. Pinterest
  7. Snapchat

No matter the platform you use, social advertising services from WebFX can help achieve your unique business goals.

Keep reading to learn more about what our social advertising plans for ecommerce include.

What do ecommerce social media advertising services include?

We’ve designed our ecommerce social media advertising services especially for small and midsized online store owners.

That’s why our services include:

Social media ad management

When you partner with WebFX for ecommerce social media advertising, you’ll get access to a dedicated account manager. In addition, you’ll receive support from social team members with expertise on each network.

WebFX clients also have access to MarketingCloudFX — our proprietary ROI tracking software powered by IBM Watson.

With a dedicated account manager and advanced reporting, you can make data-backed decisions to propel your campaigns to new heights.

Social ad account audit

We’ll start our work together with an audit of your social ad account.

Our team will analyze your current social media strategy, as well as competitors’ ads, so we can position your ads to drive the best results.

Social media advertising strategy and consultation

After auditing your current social ad account, we’ll make recommendations for your campaign structure and number of campaigns to help you achieve your goals.

We’ll also help you establish audience targeting and budget options that best fit your ecommerce business.

With 25 years of experience, our social media strategists know what it takes to deliver results for ecommerce companies. Don’t take it from us though — hear from 1020 happy clients.

Social advertising creative development

Next, we’ll help you develop stunning ad creative that’s sure to attract attention.

Our creative development process includes:

  1. Copy
  2. Headlines
  3. Ad creative
  4. CTAs

Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.

Social media ad targeting

One big benefit of social media advertising? Your ecommerce store can use advanced targeting to reach your most valuable audience.

Some of our ad targeting options include:

  1. Custom audiences using social pixels or customer list targeting
  2. Keyword, interest, and user intent targeting
  3. School, profession, and workplace targeting
  4. Company size, industry, and job title targeting
  5. Device targeting
  6. Demographic targeting

Custom targeting saves your business money by zeroing in on the prospects most likely to convert.

Ongoing management and optimization

Ecommerce social advertising plans from WebFX also include ongoing ad management and optimization.

Social advertising isn’t a set-it-and-forget-it strategy. We’ll continually monitor ad performance and results.

Then, using ad data, we’ll optimize your campaigns to drive even better results.


Our ecommerce social ad services include monthly, quarterly, and annual reporting. And you’ll have access to a reporting dashboard to monitor ad results easily.

Social ad reports allow you to see exactly where your budget goes, what’s working well for your campaigns, and what areas of improvement we can use to optimize your ads.

Social ad integrations for ecommerce

If your ecommerce shop runs on the following platforms, we offer integration options to make advertising on social media seamless.

  1. BigCommerce
  2. 3dcart
  3. CDK Global
  4. Ecwid
  5. Magento
  6. OpenCart
  7. PrestaShop
  8. Shopify
  9. Storeden
  10. WooCommerce

Take a look at the table below to learn more about our ecommerce and social media integration options.

PlatformsIntegrations — PixelIntegrations — Catalogs
CDK GlobalNoYes
ShopifyYesNo – but Flexify app – $29/month
Need more information? Call Us: 888-601-5359

FAQs about ecommerce social media advertising services

Looking to learn more about social media advertising services for ecommerce? Read our FAQ:

What are ecommerce social media advertising services?

Ecommerce social media advertising services use social media ads to promote businesses with online stores. These ads, whether delivered via Facebook, Instagram, Twitter, or another social network, help ecommerce companies increase brand awareness, online engagement, and even sales.

How much do ecommerce social media advertising services cost?

Prices for ecommerce social media advertising services depend on multiple factors, including your social media agency, monthly social ad spend, and social media strategy. Typically, ecommerce companies will invest $450 to $6000 per month into social media advertising.

Get started with social media ads for your ecommerce store!

Is your ecommerce business ready to drive brand awareness, site traffic, and sales with social media ads?

WebFX — a Meta Business Partner — can help. In the past five years, we’ve helped clients manage more than 12.9 million ecommerce transactions.

Like the sound of that? Contact WebFX or give us a call at 888-601-5359 to speak with our ecommerce social media agency!


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