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There are over 9,500 moving companies in the U.S. How do you stand out among thousands of competitors when homeowners and businesses search for your services? Enter SEO, a sustainable, long-term strategy that fosters trust and improves your brand awareness. Let’s drive more potential clients to your moving company’s website with these SEO tips.
Moving is a stressful process, but companies like yours make it easier.
People research the most qualified movers in their area to ensure that only the best movers are handling their possessions. In fact, 80% of consumers use search engines for local queries.
They will turn to Google to find moving companies in their vicinity. Then, they’ll select the top few results, check out their websites, and make a decision.
If your website isn’t one of the top results, you’re missing out on potential consumers. That’s because 68% of all clicks in Google go to the top three organic search results.
To move your way to the top of the search engine results pages (SERPs), you need search engine optimization (SEO). It’s one of the best ways to get your website ranking higher.
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1. Employ local SEO best practices
If you’re a moving company serving certain states and cities, you’d like to be visible to homeowners and businesses in those areas. Here are local SEO strategies that pack a punch:
Create your Google Business Profile listing
Google Business Profile (GBP) is a free tool available to you. It is a great opportunity and to get your moving company in front of more local customers.
With a GBP page, you can appear in local searches such as “moving companies near me,” which is a quick win because 80% of local searches convert. Your GBP can also share pertinent information with your consumers since you can post the following about your moving company:
- Address
- Contact information
- Hours of operation
- Photos
- Links to your content
Google allows your clients to leave reviews about your moving company. These reviews will appear in your listing, and you can publicly thank people for their nice reviews and address any issues in bad reviews.
It is important to take advantage of this free tool to get more bookings from the right people.
Build local citations
Another quick SEO win for your moving company is building local citations on relevant sites, such as the following:
- Bing Places for Business
- Yelp
- Apple Maps
- Yellow Pages
- MoveMatcher
Have a consistent NAP (Name, Address, and Phone number) online
Optimize your citations and online presence by keeping consistent your name, address, and phone number (NAP). Doing so avoids confusion and establishes your credibility as a trusted mover.
Need a platform to keep your NAP consistent? Our proprietary tool RevenueCloudFX features LocalFX, which can manage your local citations!
2. Make your website functional and user-friendly
Consider these aspects to make your site functional and user-friendly:
Web design
Half of consumers say that their impression of a business depends on the company’s web design. That said, it’s important to make a good first impression with your site design.
Your website’s design must fit your moving business and brand colors to maintain a consistent experience for your prospects across all your pages. Remember that your design consistency is a trust signal for your prospects and can boost your credibility!
Navigation
Your clients turn to you for pain-free moving. Turn your website into a reflection of that promise: Make it easy for your site visitors to move through your site.
Navigating your site must be a breeze, and your prospects must be able to easily find your service pages, booking page, and contact details.
Page speed
Page speed is important for a couple of major reasons.
One, users don’t want to wait for your pages to load. In fact, more than 50% of users will leave a page if they have to wait longer than 3 seconds. Second, page speed is an important ranking factor in SEO.
Provide a seamless experience for your prospects online to show them that you can provide the same worry-free experience for when they hire you as a mover!
Mobile friendliness
Your prospects may be searching for moving companies on their mobile phones. After all, more than 60% of all website traffic comes from mobile phones.
To ensure that they can view your site no matter their device, make your moving company website mobile-friendly.
3. Choose your keywords
Your keywords are the basis of how people will find your business. Choose long-tail keywords that are relevant to your prospect’s search query and intent.
If you use a short-tail keyword, such as “moving company,” you’re going to have a lot of competition since it is a very general term.
On the other hand, long-tail keywords, such as “moving company in Harrisburg, PA,” are more specific. You want to target long-tail keywords so that your site appears in more relevant search results.
Keyword selection is an important process for your moving business. Pick the right keywords, so your prospects can find your website. There are some great keyword tools available to help you select search terms.
4. Create quality, helpful content
Did you know that 77% of businesses are satisfied with the ROI they get from content marketing? That’s why if you want to drive your potential clients’ attention to your moving business, create helpful content.
Your content can be about anything that homeowners and businesses will find useful when moving. Publish a variety of content to address search intent, such as how-to instructions, helpful tips, or advice, like the following:
Seasonal moving content
People typically plan their moves and do their research ahead of time. If you want your prospects to discover your business before they pack their things, create content pieces for different seasons of moving.
Topics like “tips for moving during winter” or “summer moving checklist” can attract various prospects moving during different times of the year, helping you pack your pipeline throughout the year.
Dedicated page for every service area
Create a page for every area or city you serve. Think of it as your dedicated hub page for the area.
Your area pages can house your localized testimonials and link to local blog content. For example, if you’re a mover serving Pennsylvania, you can have a page for this state.
Aside from showing your glowing reviews from clients who moved to or from Pennsylvania, this page can also link to helpful articles about “Moving to Harrisburg, PA during fall” or “Moving Trends in PA.”
Pro tip: Consider various content formats, such as blogs, infographics, and videos. You can also repurpose data stories into short videos and how-to tips into infographics.
5. Build up backlinks
Once you have created valuable content, you’ll be able to gain more backlinks, which are . Backlinks are links to your website from other sites.
Your moving business will benefit from earning backlinks from reputable sites, because they build up your credibility. Think of backlinks as shout-outs from other websites, so you want backlinks coming only from trustworthy sites.
You can pitch your content to community websites or publications related to moving. For example, if you have a data story on moving trends in Harrisburg, PA, you can pitch your story to local publications in Harrisburg.
6. Encourage reviews
One of the challenges of moving companies and other service providers is building trust among their prospects online. After all, unlike purchased goods that they can see, touch, and scrutinize up close, hired services must be experienced first before they could evaluate it.
With reputation management, moving companies can foster trust with prospects. Reviews also affect your site’s rankings on GBP results.
Encourage your satisfied customers to leave a review of your business on your GBP or a dedicated page on your site.
Send them an email a week or two after their move to ask how they’re adjusting to their new home or office. Then leave a link where they can rate your service or leave a review.
Gathering feedback from your customers can tell you what they like best about your moving service and what you can improve on. A positive review may even convince your prospects to hire you for their move!
Worried about receiving negative feedback? Turn it into an opportunity by reaching out to the customer in private to address their concern.
In their public review, acknowledge their sentiment and inform them that you’ve reached out to them. It tells people that you don’t just delete negative comments — you listen to your customers and are committed to improve your moving services.
7. Audit your site
Like your moving equipment and vehicles, your website needs periodic maintenance. A site audit examines your website’s elements that directly impact your rankings.
One of the elements you have to mind in your site audit is your technical SEO performance. Technical SEO covers your page speed, site structure, and internal links.
Schema markup is also a key part of your technical SEO. It lets you stand out in SERPs, as it can display breadcrumbs schema (to show other key pages within your site) or your average rating and review through the review schema, like in this example:
8. Track and measure your SEO efforts’ results
If you’re investing time and effort in SEO to get more moving jobs, you’ll likely want to know if your investments are driving results. Monitor and measure the impact of your efforts by setting up your analytics and tracking the following:
- Organic website traffic: How many unique users are visiting your website per month?
- GBP inquiries: How many calls, online bookings, and website clicks do you get monthly from your GBP?
- Ranking keywords: Does your website show up in your targeted and relevant keywords?
If you don’t have the time or the people to manage and track your SEO campaigns, you can outsource your SEO to agencies like WebFX.
Propel your prospects to move with you
SEO is a valuable strategy for moving companies. It’s no secret that it can pack your pipeline all year-round, despite the seasons affecting your industry.
If you’re ready to take the next step, let WebFX help. Our full-service digital marketing company can do all the heavy lifting of SEO for your moving company.
We have over 48,000+ hours of marketing experience in your industry. We’re pumped to help you earn more moving jobs and grow your revenue.
Contact us online or call us at 888-601-5359 to speak with a strategist about our SEO services!
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Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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