RFP stands for request for proposal, and it’s a professional way of asking to work with a web marketing company that you’re interested in.
A web marketing RFP is essentially an application to an agency that gives them information about your company and your business goals. This information will help them decide whether or not you’re a good fit as a client.
When you submit an RFP, it shows that you’re professional and serious about working with the agency, and it also allows you to provide them with valuable information about your business, who you’ve worked with in the past, and goals you’re looking to accomplish.
All of this information acts as a neat little package to agencies and will help them determine if you would be great partners.
The goal is to receive a proposal in return to work with your agency of choice.
Our free RFP template provides an outline of all the information you should deliver to a web marketing agency that you want to work with.
We have broken it down into subsections that outline different important parts of an RFP, and under each subsection, you’ll find a bulleted list to help you to be as granular as possible with your request.
Some of the subsections include:
A statement of purpose is what every RFP should open with, because it essentially tells agencies the nature of your request.
This section starts by providing information about your company, like why you’re requesting a proposal, the current state of your website or marketing campaign, and a list of agencies you’re currently contacting.
The next section of your statement of purpose allows you to talk about the services that you’re interested in. We provide a long bulleted list of potential items to include.
The final part of a statement of purpose has to do with the goals your business has for web marketing. This could include things like increasing site traffic by a specific percentage, learning more about web marketing methods, or increasing your email subscribers.
Another important part of your RFP is to provide information about your company. This helps the web marketing agency get to know you, and further determine if you’re a good fit for their client list.
This is where you’d provide information like the history of your company, concerns you have about web marketing, and your competitor information.
Another important section of any RFP is additional questions you may have. Answers to these questions will provide you with insight into the agency and help you further decide if they’re right for you.
Some potential questions you could ask include:
Answers to these questions are extremely beneficial in your decision process.
The sections we mentioned above are just a few of the segments provided in our free web marketing RFP sample.
When you follow our RFP template, you’ll be sure to impress potential web marketing partners with your professionalism, in addition to answering questions that they have for you up front.
We know that our free RFP sample will help you find the perfect web marketing agency for you!