MarketingCloud FX

No more guessing games

WebFX's proprietary digital marketing platform is provided free to all clients and makes it easier than ever to track digital marketing performance, conduct industry and competitor research, calculate ROI, and make strategic decisions.



  • AI powered by IBM Watson
  • 1.5B Rows of data powering strategic recommendations
  • Integrated with Salesforce, Nutshell, etc.
  • Mobile app delivers lead intel on the go
  • Stay ahead of trends with TensorFlow machine learning
  • Free of charge to WebFX clients

A Smarter Way To Do Digital

LeadManager FX

Crystal-clear lead reporting

View information instantly about how your leads arrive on your website, what pages they visit, what campaigns are driving phone calls and other vital information.

With this tool, you'll be able to seamlessly manage leads and phone calls from the web. You'll receive daily reports of new leads, in addition to real-time reporting of their activity on your website, their contact information, and what they're looking for.

You'll never need any other lead management software again.

CallTracker FX

Track phone call sources, listen to transcripts, and so much more

With CallTrackerFX, you're given the power to track the source of your phone calls, see real-time data, view call transcriptions, and so much more. The platform integrates seamlessly with Google Analytics to provide your business with real-time data through our web-based interface or through the MarketingCloudFX mobile app.

CallTrackerFX allows businesses to more accurately track their online ROI by generating and attaching specific phone numbers to their marketing campaigns.

Leads contacted within 5 minutes achieve a
15% increase in close rate

Our powerful tools give your sales team more real-time
intel on website leads and phone calls.

ContentAnalytics FX

Outpace the competition with insights from machine learning

ContentGeniusFX and PredictionGeniusFX are powered by the latest in machine learning and artificial intelligence: IBM Watson and TensorFlow. Our tools allow rapid analysis and decision making for key strategic questions in your campaign.

ContentAnalyticsFX demonstrates the value you receive from investing in great content for your websites. ContentAnalyticsFX reports visitor and conversion data, content value, and engagement for every piece of content developed and launched with the software.

Our platform identifies what content topic will deliver the best ROI or predict the SEO impact of upcoming page edit. Better data analysis means better decisions and improved results for your website.

PredictionGenius FX

Make data-driven decisions

PredictionGeniusFX uses Google's deep learning platform and historical data collected by WebFX to develop predictions for how a piece of new or upgraded content will perform on your site and the kind of results we can expect on Google's SERPs. Predictions are based on billions of data points which WebFX has warehoused across 850+ clients since 2011.

This software is proprietary, and gives clients a massive marketplace advantage. No other agency in the world has these capabilities or the ability to provide real-time performance predictions.

Did You Know?

Marketing CloudFX is powered by Tensor Flow, the same technology Google
uses to power their search algorithm Rank Brain.

CompetitorSpy FX

Get next-level, actionable insights from your website.

Ever wonder where your competitors get their traffic from or what their market share is for a certain search term? Curious what other companies are browsing your website and what pages they are looking at? Wonder no more — CompetitorSpyFX and CompanyTrackerFX provide detailed insights on your competitors and industry.

Track competitors progress in key digital marketing KPIs in CompetitorSpyFX.

CompanyTracker FX

Discover the businesses looking at your company

This proprietary software CompanyTrackerFX provides a previously unheard of glimpse into what companies visit your website and how they spend their time.

CompanyTrackerFX provides a daily, weekly, and monthly report of the companies that are visiting your website, the pages they viewed, how long they spent on your site, and how many times they've visited.

This kind of software makes qualifying new leads a breeze.

LeadNurture FX

Reach more potential customers using automation

Purchasing decisions aren't made instantly, especially online. Two key features of MarketingCloudFX help deepen your brand's relationship with potential customers.

LeadNurtureFX creates an intelligent, hands-off approach to re-engage returning visitors to your website. With custom triggers, you can create powerful workflows designed to nurture your leads to completion without you lifting a finger.

ReviewBoost FX

Use client feedback to your advantage

ReviewBoostFX is a powerful tool to help maximize the benefits of positive online reviews and can help you increase the number of high-impact testimonials from happy customers.

If you've ever questioned the power of online reviews, you won't after using this tool.

Nurtured leads make 47% larger purchases than non-nurtured
leads.

(Source: The Annuitas Group)

CPLdashboard FX

Make lead generation costs transparent

Your company’s cost per lead (CPL) isn’t a mystery with CPLdashboardFX. With this advanced tool, your business can discover your CPL from digital marketing strategies like pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and more.

We go a step further with CPLdashboardFX, though.

CPLdashboardFX also calculates your adjusted CPL, which includes untracked actions, like store visits. For companies with physical locations, this feature becomes invaluable when measuring the impact of your custom digital marketing strategy on a weekly, monthly, or yearly basis.

VisitorRecorder FX

Get real-time insight into user behavior

Discover how new customers or leads interact with your website with insightful video recordings from VisitorRecorderFX. With this tool, your business and your dedicated account manager can uncover new ways to improve your website’s usability.

With a seamless website experience, you make it easier for visitors to research your company, purchase your products or services, or contact your business for more information. These actions can have a direct impact on your revenue, as well as your future growth.

Personalize FX

Use data to create an unparalleled user experience

Make a personalized user experience seamless with PersonalizeFX. Give potential clients and current customers what they want with a website experience tailored to their industry, company, location, and even previous actions on your site.

For B2B and B2C, PersonalizeFX offers a powerful and innovative way to reach, interact, and move your target market to conversion. Plus, it helps your business provide the custom and personalized experiences that people want in today’s data-driven world.

With PersonalizeFX, you can redefine the user experience in your industry, accelerating your bottom line.

Technology is in WebFX's DNA

Over 1,600
websites developed
and launched

Company
founded in 1996,
before Google

$2m+ Invested
into software
R&D

Unmatched results driven for our clients

$1.5 Billion

Client Revenue Generated In Last 5 Years

4.6 Million

Leads Generated In Last 5 Years

1.8 Million

Phone Calls Generated In Last 5 Years

Chat with us about MarketingCloudFX