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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

9 minute read
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AI
AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)
11 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
9 min read
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SEO
12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)
14 min read
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PPC
6 PPC Trends to Follow in 2026 for ROI Growth
7 min read

What's New

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Marketing
9 Types of Digital Marketing Crucial to Your Business’s Success
11 min read 4/28/2021
Webpage section with a description of Greg Sterling's role at Search Engine Land, related topics with hyperlink buttons, and an invitation to share thoughts on social media platforms.
Marketing
What Is a Nofollow Link? [+5 Benefits of Having Nofollow Links]
8 min read 4/28/2021
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Marketing
Google Analytics Certification: How to Prepare & Ace the Exam
8 min read 4/28/2021
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Social Media
Facebook Insights Guide for Businesses
13 min read 4/28/2021
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Marketing
What Are Video Landing Pages and How Can You Use Them?
6 min read 4/28/2021
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Marketing
11 Common Google Ads Login Problems and How to Fix Them
10 min read 4/28/2021
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