Digital marketing is a crucial part of your business if you want to continue to grow. As the Internet continues to develop and technology evolves, it’s more important than ever that you invest in digital marketing to reach customers. As you research more about digital marketing, you’ll find that there are many types of digital marketing strategies available.
So, which one is right for your business?
On this post, we’ll discuss five types of digital marketing that you can use to help your business grow.
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one type of digital marketing strategy you can use to reach leads for your business. SEO is the process of boosting your website’s ranking in the search results to reach more valuable leads.
Users conduct searches every day. If you want to appear in searches related to your business, you must optimize your website to appear in relevant search results.
SEO operates on keywords because users conduct searches using keywords. These keywords generate a list of relevant search results that help connect users with information they seek.
To start using SEO, you must choose your keywords by conducting keyword research. Keyword research helps you find keywords that work for your different pages.
As you conduct keyword research, focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “electricians in Harrisburg, PA.”
Long-tail keywords are better for your campaign because they help you obtain more valuable leads. You’ll drive leads that are more interested in your business because they’re searching precisely for it.
There’s more to SEO than just keywords. You must focus on elements like page speed, cleaning up code, and user search intent to help improve your site’s ranking. Overall, your site needs to be functioning well and match what your users seek.
SEO is one of the most effective types of digital marketing channels to drive traffic to your page and help your business earn new leads.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is one of the best types of digital marketing for driving conversions. These are paid ads that appear at the top of the search results, above the organic listings. PPC ads are tagged with the word “ad” to indicate paid content.
Paid ads are a great way to obtain valuable leads interested in your business. People who are more interested in your products and services are more likely to click on your paid ads. Better yet, PPC leads are 50 percent more likely to convert than organic leads!
To get started with PPC, you must select keywords. Like SEO, PPC ads are triggered when users search certain keywords or phrases in the search bar. To reach these leads, choose relevant keywords they are searching.
Once you have your keywords selected, you’ll bid for your ad’s placement. You set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed as needed.
Your maximum bid and quality score determine your final placement. Quality score focuses on your ad’s relevance to the keyword and how likely your audience is to engage with it. The more relevant the ad, the higher the quality score.
It’s better to have a high quality score and low maximum bid than a low quality score and high maximum bid. Outbidding your competitors won’t automatically grant you the top position because Google wants to show users the most relevant ad. Focus on choosing relevant keywords and creating relevant ad copy than to try and outbid your competitors.
Once you have your placement, you’ll launch your campaign and start monitoring the results.
PPC is one of the best types of digital marketing platforms because it helps you reach more relevant leads that convert. It’s a great way to help your business grow!
3. Social media marketing
Social media marketing is one of the greatest types of digital marketing for connecting with your audience one-on-one. It’s one of the few methods that allows you to connect with customers more intimately. These social sites allow you to get to know your audience better so you can produce better content.
There are many social media platforms you can use to connect with your audience. These platforms include Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more. All of these social sites allow you to share important information with your audience.
Once you choose your social platform, you’ll start posting content to your page. The type of content will depend upon the platform. Some social platforms allow for a variety of content, while others are more focused on certain types of content.
Social platforms also allow you to connect with your audience and gain valuable insights from them. Social platforms allow you to receive feedback from your audience and garner how they feel about your brand. They can leave positive and negative feedback, which you can address to create a better experience for your audience.
Social media marketing is a great type of digital marketing method to help you connect with your audience and provide them with valuable content.
4. Content marketing
People are constantly conducting searches to find relevant information. By using content marketing, you’ll be more likely to drive traffic to your page.
There are many different formats of content you can create to engage your audience. This includes videos, blogs, infographics, and ebooks. These are great pieces of content to engage your audience and get them interested in your business.
When you create content, you establish yourself as an authority in your field. You also provide your audience with valuable information they are seeking. They trust that you are knowledgeable because you’re providing your audience with information.
Content drives leads to your page. They visit your page to check out your information. If they like the information they see, they’ll check out your business.
They’ll start to build brand familiarity and learn more about your business. These people may not convert right away, but they will remember your business down the line. When these leads are ready to convert, they will choose your business over the competition because of the helpful information you provide.
By utilizing content marketing, you’ll reach more valuable traffic and earn more conversions over time.
5. Email marketing
Email marketing is one of the best types of digital marketing for earning conversions. This method allows you to send content directly to your audience. You can engage them and get them interested in your business by sending them important information.
To start using email marketing, you must gain a list of subscribers. You’ll want to earn leads through your website and other platforms. This will help you get valuable leads that are interested in your business.
Many companies resort to buying email lists, but it’s best to stay away from these paid lists. These lists often have very few valuable leads for your business. In fact, many people end up blocking your account because they did not sign up to receive your emails and they’re not interested.
By obtaining emails organically, you’ll gain more valuable leads for your business.
Once you have a list of subscribers, you can start sending them valuable content. You can send them promotions, newsletters, links to content, and more. It’s important that you send them information that is valuable to them.
One of the best things about email marketing is that you can personalize your audience’s experience. Email marketing allows you to segment your audience so you can send them personalized content. It’s a great way to ensure that your audience only gets the information they want.
Email marketing will help you nurture valuable leads towards choosing your business.
Start investing in your digital marketing campaign
There are many different types of strategies that you can use to create a custom digital marketing package that is unique to your needs. You can use these strategies to reach more qualified leads and help your business grow.
If you need help choosing the right digital marketing methods for your business, contact us online to see how we can help you create a customized campaign with the right digital marketing strategies.