A world of possibility — hiring a search marketing agency
Choosing a marketing strategy that works for your business generally comes down to your industry, your goals, and your competition. One approach that works regardless of your industry is search marketing.
Google receives over 63,000 searches per second, every day — and people are searching for anything and everything.
And guess what?
Searchers are likely searching for the products and services that your company offers.
Hiring a search marketing agency is your best option for getting the best search marketing results possible. Not only are SEM agencies home to experts, but they can help you set long-term marketing goals for your company.
You might find it a bit dramatic that we consider hiring a search marketing agency a portal to a world of possibility, but it couldn’t be truer.
When you hire an SEM agency, you can accomplish goals that were previously impossible.
For example, here are a few goals you can accomplish when you hire a full-service marketing firm:
- Increase traffic to your website
- Increase qualified leads
- Increase revenue year over year
- Increase the number of phone calls to your business
- Increase lead form submissions
- Increase ad clicks
And we’re just getting started!
The world of search marketing is vast and powerful and can help you reach your loftiest business goals. But what strategies does a search marketing agency employ to drive these incredible results? Let’s jump in.
Search marketing agency services that make your business dreams come true
Not only does a search marketing agency like WebFX offer all of the following services, but they can help you fine-tune your campaign to ensure that it works for your unique business.
Search engine optimization (SEO)
SEO is an umbrella term for a variety of smaller techniques that allow you to appear in search engine results for keywords that mean the most to your business.
Consider this, without SEO, you can spin your wheels for months and might never see your website on even the deepest pages of search results.
Not only does your brand suffer, but your business will fail to make sales — decreasing your overall revenue. When users can’t find you in Google — where 63,000 searches happen per second — they’ll find a competitor that does.
It’s crucial that you use a strategy like SEO to help you gain invaluable real estate in search results.
Here are a few ways that search marketing agencies will help you use SEO to your advantage:
Keyword research
Keyword research involves using tools like KeywordsFX to help you determine what keywords your target customers use to find the products and services you sell. Without keyword research, you won’t reach your target audience because you won’t speak in a language they understand.
Title and meta description updates
Your title tag is what users see when they find your website in search engines.
Meanwhile, the meta description is — you guessed it — the description below.
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Both are crucial to earning clicks because they can show users that your content is just what they’re looking for. Not only that, but when you include your target keywords, they have ranking benefits as well.
Content creation
Content is one of the biggest and most essential components of great SEO.
Without content, Google has nothing to rank in search results. Your content, of course, should use the keywords that you found during your keyword research phase and can take the shape of written content, infographics, or even videos.
Internal linking
Internal linking is essential to SEO for a few reasons.
First, when you link to other pages on your website from your content, you keep users on your site for longer. This decreases bounce rate, which is a great signal for Google.
Not only that but when you link to other site pages in your content, it makes it easier for Google to crawl and locate those pages on your site.
Local SEO
Similar to SEO, local SEO allows you to rank highly in search results if you’re a local business. Though the strategy is the same, your search marketing agency will likely target more location-based keywords so that local shoppers can find you when they’re in your area.
There are also some additional action items that your search marketing agency can take when optimizing your website for local SEO.
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Claim your business on GMB
GMB, or Google My Business, is one of the best ways for users to find your local business in Google.
When you claim your business on the platform, it provides users with a pull card of information that makes it easier for them to find and visit your company.
For example, when your claimed business shows up in search, the card will provide information including your hours of operation, your address, customer rankings, and more.
When your search marketing agency claims and optimizes your business on GMB, it gives you top-notch, first-page real estate in search results, which helps you get more site traffic and more visitors to your brick-and-mortar location.
Locally optimized keywords
Similar to SEO, keywords are a huge part of local SEO.
When you work with a search engine marketing agency, they’ll help you cultivate a list of locally optimized keywords that help you target users in your geographical area.
For example, instead of using keywords like “hibachi steakhouse,” your SEM agency will help you find keyword opportunities like “hibachi steakhouse in Harrisburg,” so that you can target your local audience.
Citation management
Citation management is a massive part of local SEO that your search marketing agency can help you manage.
There are tons of citation sites like Apple Maps, Facebook for business, Yelp, and Bing that can bring a ton of local traffic to your brick and mortar location.
When you work with an SEM agency, they can help you ensure that your citations are consistent across platforms and that they’re optimized to increase traffic.
Paid advertising
Paid advertising, often known as PPC, or pay-per-click advertising, is another excellent way to ensure your website shows up in search engine results pages.
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It’s an extremely cost-effective strategy that goes live as soon as you set up your ads, and helps to create real results, real fast. Typically, you’ll have to wait a few months for SEO to start producing results, but with PPC, you don’t have to wait more than a day!
Paid advertising works on a bidding system and involves keyword research like SEO. You’ll want to have a good idea of the keywords that your target audience is interested in so that you know which keywords to bid on.
You’ll start by choosing your top keywords and placing a bid for how much you’re willing to pay every time someone clicks your ad. If you win the auction, your ad will go live in Google search results, and you can watch the clicks pour in.
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