How Much Does Social Media Advertising Cost in 2024?
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An Inside Look at WebFX Social Media Pricing
🔎 Full-funnel ROI tracking What Sets WebFX Apart Our social media advertising specialists are ready to help you drive revenue with social ads through proven strategies and cutting-edge expertise.
WebFX Expertise
Highlights
🎯 Audience targeting
📈 Campaign performance monitoring and optimization
📝 Professional ad copywriting and design
🎥 Video production
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WebFX social media advertising prices
Want to work with one of the best social media advertising agencies? Check out our prices!
Features | Pro | Enterprise |
---|---|---|
Included Networks | ||
Number of additional networks included | Pick up to 2 in addition to AdTechFX programmatic campaigns | Pick up to 3 in addition to AdTechFX programmatic campaigns |
Facebook Advertising Campaigns | ||
Instagram Advertising Campaigns | ||
LinkedIn Advertising Campaigns | ||
Twitter Advertising Campaigns | ||
TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
AdTechFX Programmtic Channel | Access Included | Access Included |
Management Deliverables | ||
Dedicated Social Media advertising account manager | ||
500+ SMEs behind campaign driving results | ||
Initial campaign strategy development | ||
Number of advertising campaigns | Up to 8 | Up to 10 |
Audience analysis | ||
Ad campaign copywriting | ||
Ad copy and design performance testing | ||
Ongoing campaign testing and optimization | ||
Dynamic ad format testing | ||
Consultations per month | Up to 2 | Up to 4 |
International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
All social assets managed through client-owned accounts | ||
Monitoring clicks, conversions and fraud activity | ||
Monitoring of social ad comments | Add $300/month | Add $600/month |
Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
– Interests | ||
– Demographics | ||
– Professional Characteristics | ||
– Custom Audiences | ||
– Lookalike Audiences | ||
AdTechFX Programmatic Targeting Capabilities | ||
– 3rd Party Audience Targeting | ||
– Account-Based Retargeting | ||
– CRM Pipeline Retargeting | ||
Social Platform Creative Deliverables | ||
Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
AdTechFX Programmatic Creative Deliverables | ||
Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
Audio Commercial | Coming Soon | Coming Soon |
FunnelsFX Landing Pages | ||
Setup of 1 FunnelsFX Landing Page template (One Time) | ||
Performance Reporting | ||
Monthly performance & analysis reporting | ||
Website conversion analysis reporting | ||
IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $4,500 or 12% of ad spend, whichever is greater |
Required Ad Spend Range | $1,000 – $30,000 | $30,000+ |
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FAQs on social media advertising pricing
Get answers to common social media advertising pricing questions now!
What is the average overall cost of social media advertising?
The average cost of social media advertising ranges from $1000 – $25,000 per year. This amount includes advertising on multiple networks, as well as expenses related to technology, talent, and professional management.
For professional social media advertising services, prices range from $850 to $2750 per month. This rate does not include ad spend. Agencies like WebFX, however, recommend an ad spend of $200 to $1000 or more to maximize the results and performance of your campaign.
What’s the difference between a social media advertising budget and bid?
To understand the difference between a budget and a bid, you need to know ad hierarchy.
When you advertise online, you have your campaign, which includes a set of ad groups. Each ad group contains ads. For example, you may have a campaign for red shoes, with an ad group for red sneakers and an ad group for red heels.
Now, when you create a campaign for social media, you set a budget. A budget is what you’re willing to spend each month on your campaign. In some cases, you may not use your entire monthly budget, due to campaign performance.
Once you determine your campaign budget, as well as build your ad groups, you set your bids. A bid is what you’re willing to pay for a user to complete an action on your ad, like following your page or viewing your video.
Keep in mind that your company doesn’t always pay your full bid amount.
Depending on the quality of your ad, as well as additional factors, you may pay less — you will never pay more than your bid. That’s why companies try to achieve high ad quality scores because it can help maximize their social media advertising costs.
What are the different social media ad bidding options?
When you advertise on social media, you have access to several bidding options, including:
- Cost-per-click (CPC): You pay every time someone clicks on your ad.
- Cost-per-impressions (CPM): You pay for every 1000 ad impressions or views.
A few bidding options specific to different platforms include:
- Cost-per-like (CPL): You pay for every Facebook like resulting from your ad.
- Cost-per-action (CPA): You pay for every action generated from your Facebook ad.
YouTube
- Cost-per-view (CPV): You pay for every view on your YouTube ad.
- Cost-per-send (CPS): You pay for every LinkedIn Sponsored mail sent.
- Cost-per-open (CPO): You pay for every LinkedIn Sponsored mail opened.
- Cost-per-engagement (CPE): You pay for every Twitter ad
- Cost-per-follow (CPF): You pay for every follower resulting from your Twitter ad.
- Cost-per-download (CPD): You pay for every download generated from your Twitter ad.
TikTok
- Optimized CPM (oCPM): You pay for every 1000 impressions, but oCPM targets users most likely to complete a conversion or similar advertising goal.
- Cost-per-thousand views (CPV): You pay for every 1000 video views. Your views can be either 2-second or 6-second views.
Why do companies advertise on social media?
The majority of businesses advertise on social media to build brand awareness (39% of respondents) and drive sales (31% of respondents). While 17% of businesses use social media ads to generate leads while 12% of businesses advertise on social media to drive web traffic.
Source Data
WHY ADVERTISE ON SOCIAL MEDIA | % OF MARKETERS |
To build awareness | 39.26% |
To generate leads | 17.41% |
To drive sales | 31.11% |
To increase website traffic | 12.22% |