How Much Does LinkedIn Advertising Cost in 2024?
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An Inside Look at WebFX LinkedIn Advertising Pricing
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Highlights
🎯 Audience targeting
📈 Campaign performance monitoring and optimization
📝 Professional ad copywriting and design
🎥 Video production
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Features | Pro | Enterprise |
---|---|---|
Included Networks | ||
Number of additional networks included | Pick up to 2 in addition to AdTechFX programmatic campaigns | Pick up to 3 in addition to AdTechFX programmatic campaigns |
Facebook Advertising Campaigns | ||
Instagram Advertising Campaigns | ||
LinkedIn Advertising Campaigns | ||
Twitter Advertising Campaigns | ||
TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
AdTechFX Programmtic Channel | Access Included | Access Included |
Management Deliverables | ||
Dedicated Social Media advertising account manager | ||
500+ SMEs behind campaign driving results | ||
Initial campaign strategy development | ||
Number of advertising campaigns | Up to 8 | Up to 10 |
Audience analysis | ||
Ad campaign copywriting | ||
Ad copy and design performance testing | ||
Ongoing campaign testing and optimization | ||
Dynamic ad format testing | ||
Consultations per month | Up to 2 | Up to 4 |
International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
All social assets managed through client-owned accounts | ||
Monitoring clicks, conversions and fraud activity | ||
Monitoring of social ad comments | Add $300/month | Add $600/month |
Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
– Interests | ||
– Demographics | ||
– Professional Characteristics | ||
– Custom Audiences | ||
– Lookalike Audiences | ||
AdTechFX Programmatic Targeting Capabilities | ||
– 3rd Party Audience Targeting | ||
– Account-Based Retargeting | ||
– CRM Pipeline Retargeting | ||
Social Platform Creative Deliverables | ||
Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
AdTechFX Programmatic Creative Deliverables | ||
Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
Audio Commercial | Coming Soon | Coming Soon |
FunnelsFX Landing Pages | ||
Setup of 1 FunnelsFX Landing Page template (One Time) | ||
Performance Reporting | ||
Monthly performance & analysis reporting | ||
Website conversion analysis reporting | ||
IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $4,500 or 12% of ad spend, whichever is greater |
Required Ad Spend Range | $1,000 – $30,000 | $30,000+ |
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FAQs on LinkedIn advertising pricing
Get answers to common questions about the cost of LinkedIn ads below!
How much does LinkedIn advertising cost per month?
On average, LinkedIn advertising costs $0.00 – $500.00 (48% of respondents). Several factors can influence how much you spend each month on LinkedIn ads, like your bidding model, bid amount, competition, and more. 17% of businesses spend more than $5000.00 per month on their LinkedIn advertising campaign.
MONTHLY LINKEDIN ADVERTISING COST | %OF MARKETERS |
$0.00 – $100.00 | 25.00% |
$101.00 – $500.00 | 23.08% |
$501.00 – $1000.00 | 18.27% |
$1001.00 – $5000.00 | 16.35% |
$5001.00 – $10,000.00 | 7.69% |
More than $10,000.00 | 9.62% |
How much does LinkedIn advertising cost per click?
On average, LinkedIn advertising costs $2.00 – $4.00 (49% of respondents). Around 13% of businesses spend more than $10.00 per click. LinkedIn requires a minimum spend of $2.00 per click for each ad campaign.
COST PER CLICK | % OF MARKETERS |
$2.00 – $3.00 | 29.85% |
$3.01 – $4.00 | 19.40% |
$4.01 – $5.00 | 10.45% |
$5.01 – $6.00 | 7.46% |
$6.01 – $7.00 | 10.45% |
$7.01 – $8.00 | 4.48% |
$8.01 – $10.00 | 4.48% |
$10.01 – $15.00 | 5.97% |
More than $15.00 | 7.46% |
How much does LinkedIn advertising cost per 1000 impressions?
On average, LinkedIn advertising costs $3.01 – $10.00 (47% of respondents). Around 16% of businesses spend less than $3.00, while 26% of businesses pay more than $20.00 per 1000 impressions. LinkedIn also requires a $2.00 minimum spend per 1000 impressions.
COST PER 1000 IMPRESSIONS | % OF MARKETERS |
$0.00 – $3.00 | 16.39% |
$3.01 – $5.00 | 14.75% |
$5.01 – $8.00 | 18.03% |
$8.01 – $10.00 | 14.75% |
$10.01 – $15.00 | 4.92% |
$15.01 – $20.00 | 4.92% |
$20.01 – $30.00 | 11.48% |
$30.01 – $40.00 | 3.28% |
$40.01 – $50.00 | 3.28% |
More than $50.00 | 8.20% |
How much does LinkedIn advertising cost per send for Sponsored InMail campaigns?
On average, LinkedIn advertising costs $0.25 – $0.75 per send for Sponsored InMail campaigns (41% of respondents). Around 14% of businesses spend more than $2.00 per send.
COST PER SEND | % OF MARKETERS |
$0.00 – $0.25 | 5.36% |
$0.26 – $0.50 | 25.00% |
$0.51 – $0.75 | 16.07% |
$0.76 – $1.00 | 5.36% |
$1.01 – $1.25 | 10.71% |
$1.26 – $1.50 | 3.57% |
$1.51 – $1.75 | 8.93% |
$1.76 – $2.00 | 10.71% |
$2.01 – $3.00 | 5.36% |
More than $3.00 | 8.93% |
What percentage of your overall advertising budget should you allocate to LinkedIn ads?
On average, businesses typically allocate 0% – 20% of their overall advertising budget to their LinkedIn advertising campaign (57% of respondents). How much you decide to spend on your LinkedIn ad campaign will depend on your company’s unique needs and goals, along with the return you receive from your LinkedIn ads.
% OF OVERALL ADVERTISING BUDGET | % OF MARKETERS |
0% – 5% | 19.23% |
6% – 10% | 18.27% |
11% – 20% | 20.19% |
21% – 30% | 7.69% |
31% – 40% | 4.81% |
41% – 50% | 7.69% |
51% – 60% | 5.77% |
61% – 70% | 2.88% |
71% – 80% | 6.73% |
More than 80% | 6.73% |