How Much Does Pinterest Advertising Cost in 2024?
Methodology
We asked 270 marketers how much their companies spend on Pinterest advertising campaigns. Keep reading to discover their answers and get in-depth data about the cost of advertising on Pinterest!
Ready to dive deeper into Pinterest ad costs? Keep reading for all the details!
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Pinterest advertising pricing basics
Searching for a quick overview of Pinterest advertising costs in 2024? You found it!
We surveyed 270 marketers to find out how much their businesses spend on Pinterest ads. Here’s a quick summary of their answers:
Key takeaways
- 68% of businesses allocate 0% – 30% of their overall advertising budget to Pinterest ads
- 66% of businesses spend $0.00 – $8.00 per conversion on Pinterest ads
- 59% of businesses spend $0.00 – $500 per month on Pinterest ads
- 57% of businesses say they are happy with the return on investment (ROI) they receive
- 52% of businesses spend $0.00 – $1.50 per 1000 impressions on Pinterest ads
- 43% of businesses spend $0.00 – $0.20 per click on Pinterest ads
How much does Pinterest advertising cost?
On average, Pinterest advertising costs $0.00 – $0.10 per click, $0.00 – $2.00 per conversion, $0.00 – $1.50 per 1000 impressions. How much you pay for Pinterest ads will depend on several factors, like your company’s goals, industry, budget, and more.
Get a complete summary of Pinterest advertising costs by checking out the graphic below:
Pinterest advertising pricing FAQs
Get answers to common Pinterest ad pricing questions below!
- How much does Pinterest advertising cost per month?
- How much does Pinterest advertising cost per click?
- How much does Pinterest advertising cost per 1000 impressions?
- How much does Pinterest advertising cost per conversion?
- What percentage of your overall advertising budget should you allocate to Pinterest ads?
How much does Pinterest advertising cost per month?
On average, Pinterest advertising costs $0.00 – $500 per month (59% of respondents). How much you spend each month on your Pinterest ad campaign can depend on your chosen ad cost type (per click, per conversion, etc.), industry, audience targeting, and more, so you may spend more than $500 per month. For example, 19% of businesses spend more than $5000 per month on Pinterest ads.
How much does Pinterest advertising cost per click?
On average, Pinterest advertising costs $0.00 – $0.20 per click (43% of respondents). Around 11% of businesses spend more than $3.00 per click. You may spend more per click if you’re in a competitive industry.
How much does Pinterest advertising cost per 1000 impressions?
On average, Pinterest advertising costs $0.00 – $1.50 per 1000 impressions (52% of respondents). Around 10% of companies spend more than $7.00 per 1000 impressions. Several factors can influence how much you spend per 1000 impressions, such as your competition and ad relevancy.
How much does Pinterest advertising cost per conversion?
On average, Pinterest advertising costs $0.00 – $8.00 per conversion (66% of respondents). Around 12% of companies spend more than $16.00 per conversion. Like the other ad cost models, how much you pay per conversion will depend on your industry, competition, and ad relevancy.
What percentage of your overall advertising budget should you allocate to Pinterest ads?
On average, businesses typically allocate 0% – 30% of their overall advertising budget to Pinterest ads (68% of respondents). How much you decide to spend on Pinterest ads can vary depending on your company’s unique needs and goals, along with the return you receive from your ad campaign.
What influences Pinterest advertising pricing?
Several factors can influence how much you spend on Pinterest ads.
Here are just a few examples of factors that can impact your Pinterest advertising costs:
- Ad structure
- Audience targeting choices
- Bid amount
- Competition level
- Ad placement
- Ad relevancy
In most cases, the more competitive your industry the more you will need to spend on your Pinterest ads to get the results you want.
Is Pinterest advertising worth the cost?
The answer is yes! In fact, 57% of businesses say they are happy with the ROI they receive from their Pinterest advertising campaign.
With an effective campaign and the right audience targeting, you can ensure that yours ads reach and convert more customers to drive revenue for your business.
How do promoted pins operate?
Promoted pins are ads on Pinterest. These targeted ads appear on a pinner’s feed. When they browse through pages and conduct searches, promoted pins are integrated within. They often look similar to other Pinterest posts, so it can be difficult to spot the difference.
When you run a Pinterest ad, you can target people based on numerous factors. This includes location, demographics, devices, and more. It’s an excellent opportunity for your business to reach customers who are searching for pictures related to your industry.
Pinterest ads operate similarly to PPC ads. You set a daily budget and how long you want your campaign to run. When you use up your budget, your campaign ceases to run.
When you’re running your campaign, you will set a bid amount for how much you’re willing to pay when someone sees, engages, or clicks on your ad. The actual amount is determined by other bidders that are bidding for the same placement.
You can also use automatic bidding to have Pinterest manage your bids for you. Automatic bidding is available for most campaign types except the Video views objective.
Promoted pins are great for helping drive traffic to interact with your brand. You can help people get familiar with your brand, check out your products, and even convert!
How to set up promoted pins
To get started with your Pinterest advertising strategy, here are the steps you can take:
1. Get a business account
Before you can begin creating promoted pins, you must have a business account. If you already have your business account, you can skip to the next step.
Pinterest outlines the steps for creating a business account. It’s completely free to set up an account and access analytics tools to monitor your page’s performance.
2. Select your pin
To start promoting your content, you must choose which pin you want to advertise. It can be a pin on your site or a pin from someone else who posted about your brand.
Once you have the pin selected, hover over it. You will see an option to promote your pin. When you click on that button, you will be redirected to a screen to start setting up your ad.
3. Select your keywords
If you’ve ever run a search engine optimization (SEO) campaign, you know how important it is to conduct keyword research. Keyword research helps you find the right words to attach to a listing to help it appear in front of relevant leads.
There is no specialized keyword tool for Pinterest, so you will need to rely on Google keyword tools to help you find the right phrases. When you generate a list of relevant keywords, you must see how people use them on Pinterest.
Just plug in the keyword into Pinterest’s search bar and see what phrases come up in the autocomplete box. You may need to alter the order of the keywords to maximize results with your promoted pin.
Let’s say you own a craft store and you’re trying to promote a pin about crochet patterns.
When you search the keyword “crochet patterns,” there are numerous autofill suggestions, such as, “crochet patterns free.” In this case, you would want to research how “crochet patterns free” and “free crochet patterns” differ in search results and intent.
It’s helpful if you phrase your keywords the way someone else phrases their searches on Pinterest. Pinterest users sometimes don’t create cohesive search terms, like “crochet patterns free easy,” and you must adapt for that.
4. Refine your audience
When you run an advertising campaign, you must know who you are targeting. If you want to see the best results with your Pinterest ads, you must decide who you want to target with your ads.
It’s important to remember that Pinterest is dominated by a female demographic. Considering 81 percent of Pinterest users are women, you must adjust your strategy to accommodate the number one gender on the platform.
You can target users by more than gender. You have the option to target by location, devices, interests, and keywords. By refining your audience, you will be able to target them more effectively with your promoted pins.
5. Set your maximum bid
Once you have your targeting parameters set up, you must place your maximum bid. The maximum bid is the amount you are willing to pay whenever someone takes your desired action. This includes viewing, engaging, and visiting your website.
Small to midsized businesses typically bid around the average bid amount to maximize results. Many companies will bid slightly lower to get a better return.
The bid amount depends upon your industry and category.
If you have more companies competing for the same spot, you may need to bid higher to secure a better position. You can always start with lower bids when you first run your campaign to gain a grasp on how other companies bid for specific keywords.
6. Set the pin URL
The pin URL is where you’ll direct traffic.
When you’re running a CPC Pinterest ad, you must choose a relevant URL link to direct your audience. This is where they will end up on your site if they are interested in the product or service you advertise.
In general, the link should correlate with the photo. You don’t want to post a picture of a t-shirt and direct people to a product page about shoes. When people are interested in your pins, they want to be directed to the content in your pin.
You can direct them to the specific product page or a page that contains the product along with a few other options. You have the option to send people to the original URL destination, or you can set a specific one.
It’s up to you to decide which URL will drum up the best results if users click on it.
7. Set up payment
Once you have everything completed, set up your payment method.
You will only be charged based on the plan you set up and your maximum budget. If you never reach your maximum budget, you won’t get charged for the additional money you were willing to put towards the campaign.
8. Launch your campaign and start tracking
As soon as you fill out all the information, you will launch your campaign. From the moment you launch it, you can monitor your campaign’s performance to see how your promoted pin is doing.
There are many metrics you can monitor to track ad performance. This includes impressions, repins, clickthrough rate, and total spend. It’s a great way to get insight into your campaign to see if it’s driving the results you desire.
Bonus: Set up your site for a conversion campaign
If you want to run a conversion-based campaign on Pinterest, you’ll need to first install the Pinterest tag on your site. Next, set up tracking for checkouts, adding to cart, signups, or leads.
When you’ve completed these initial steps, you can create your campaign with the Conversions objective!
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WebFX will help you start advertising on Pinterest
If you’re looking to engage potential clients on social media, Pinterest advertising will help. You can promote pins on this site to help your business reach more valuable leads. At WebFX, we know how to create Pinterest advertising campaigns that help your business grow.
We’re a full-service digital marketing company that specializes in social media advertising. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a social media campaign that lets you reach new leads. Additionally, our SEO services will ensure your campaigns are optimized to increase visibility and attract more traffic to your site.
If you’re looking for a company that drives results, look no further than WebFX. In the past five years, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We focus on helping our clients grow their business.
When you choose a Pinterest advertising company, you want to work with one of the best in the industry. Our 1,100+ client testimonials are a testament to the quality of work we deliver for our clients. Check them out to see how we “WOW” our clients!
Get started today on your custom Pinterest advertising strategy
If you’re ready to begin running Pinterest ads and building a performance-driven Pinterest advertising strategy, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow from Pinterest!
Source data
Monthly Pinterest advertising costs
| MONTHLY PINTEREST ADVERTISING COST | % OF MARKETERS |
| $0.00 – $100.00 | 37.70% |
| $101.00 – $500.00 | 22.13% |
| $501.00 – $1000.00 | 13.11% |
| $1001.00 – $5000.00 | 7.38% |
| $5001.00 – $10,000.00 | 9.02% |
| More than $10,000.00 | 10.66% |
Pinterest advertising costs per click
| COST PER CLICK | % OF MARKETERS |
| $0.00 – $0.10 | 25.93% |
| $0.11 – $0.20 | 17.28% |
| $0.21 – $0.30 | 6.17% |
| $0.31 – $0.50 | 9.88% |
| $0.51 – $1.00 | 11.11% |
| $1.01 – $1.50 | 8.64% |
| $1.51 – $2.00 | 3.70% |
| $2.01 – $3.00 | 6.17% |
| More than $3.00 | 11.11% |
Pinterest advertising costs per 1000 impressions
| COST PER 1000 IMPRESSIONS | % OF MARKETERS |
| $0.00 – $0.50 | 18.84% |
| $0.51 – $1.00 | 14.49% |
| $1.01 – $1.50 | 18.84% |
| $1.51 – $2.00 | 14.49% |
| $2.01 – $3.00 | 10.14% |
| $3.01 – $4.00 | 4.35% |
| $4.01 – $5.00 | 2.90% |
| $5.01 – $7.00 | 5.80% |
| $7.01 – $9.00 | 8.70% |
| More than $9.00 | 1.45% |
Pinterest advertising costs per conversion
| COST PER CONVERSION | % OF MARKETERS |
| $0.00 – $2.00 | 27.42% |
| $2.01 – $4.00 | 14.52% |
| $4.01 – $6.00 | 6.45% |
| $6.01 – $8.00 | 17.74% |
| $8.01 – $10.00 | 3.23% |
| $10.01 – $12.00 | 11.29% |
| $12.01 – $14.00 | 1.61% |
| $14.01 – $16.00 | 4.84% |
| More than $16.00 | 12.90% |
Percentage of advertising budget allocated to Pinterest advertising
| % OF OVERALL ADVERTISING BUDGET | % OF MARKETERS |
| 0% – 5% | 32.79% |
| 6% – 10% | 14.75% |
| 11% – 20% | 9.02% |
| 21% – 30% | 11.48% |
| 31% – 40% | 7.38% |
| 41% – 50% | 4.92% |
| 51% – 60% | 4.10% |
| 61% – 70% | 6.56% |
| 71% – 80% | 4.10% |
| More than 80% | 4.92% |
ROI satisfaction from Pinterest advertising
| SATISFIED WITH PINTEREST ADVERTISING ROI | % OF MARKETERS |
| Yes | 57% |
| No | 43% |