Award-Winning Technology for Smarter Marketing
MarketingCloudFX is a platform dedicated to helping our clients measure and enhance the success of their marketing campaigns. By integrating with your existing technologies, MarketingCloudFX allows you to track, measure, and activate your data to drive revenue from digital marketing.
Solve Your Business Challenges
From proving ROI to leadership to data-driven decision making about marketing channels, MarketingCloudFX is a major competitive advantage for clients looking to increase their revenue from digital marketing.
Connect Marketing to Revenue
Never question ROI from digital marketing again. MarketingCloudFX integrates with your CRM to give you complete transparency into how each channel is performing.
Increase Return on Investment (ROI)
Activate your first-party data to improve the efficiency of your marketing campaigns. MarketingCloudFX connects with your CRM and uses your existing data to train the algorithms (a.k.a. drive better quality leads!).
Create Better Content that Drives Results
Increase rankings, conversions, and revenue by using MarketingCloudFX to research, plan, track, and personalize website content.
Close More Opportunities
Empower your sales team with better insights into the customer journey that your sales team can use to impress and engage leads during the sales process.
20+ Features to Help You Succeed
WebFX clients are equipped with end-to-end revenue technology that helps you:
- Boost SEO traffic
- Engage website users
- Track and attribute leads to marketing efforts
- Optimize your sales cycle
- Deliver closed-loop ROI reporting
- Make smarter marketing decisions
One Platform to Connect Your Data
Connecting Data to Grow Your Revenue
MarketingCloudFX allows businesses to unify sales, marketing, and advertising data in a few clicks. With centralized data, your WebFX team and marketing teams can make more strategic decisions about your investments and level up your campaigns.
1,200+
+20%
100%
1,200+
+20%
100%
$500K+
Built-in Value
based on the cost of similar tools
1 billion
Data Points
powering decision-making
20%
Avg Increase in ROI
with data-driven marketing
Driving Revenue for 1,500 Businesses And Counting
WebFX helps companies like yours reach their business goals
Get Started with WebFX“Their tools and software make it easy to see where your marketing dollars are going.”
Dan L., Review from G2MarketingCloudFX Growth Features
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 contacts / 160,000 emails/mo | Up to 50,000 contacts / 400,000 emails/mo | Up to 100,000 contacts / 800,000 emails/mo | Up to 250,000 contacts / 2,000,000 emails/mo |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 Pro Nutshell seats | 20 Pro Nutshell seats | 40 Pro Nutshell seats | Unlimited Pro Nutshell seats |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original Martech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 650 calls tracked / mo | 1,300 calls tracked / mo | 2,000 calls tracked / mo | 3,000 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 15 unique numbers | 25 unique numbers | 50 unique numbers | 125 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
AIConversationsFX  Caller and agent sentiment analysis and intent powered by Google AI | ||||
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & Martech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic Martech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
| Annual Martech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
| Dedicated Martech Expert | ||||
| Execution of Martech FuelFX Assets | 3 per quarter / 12 per year | |||
| Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
| Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |
MarketingCloudFX Upgrades
| Upgrades & Add-Ons | Cost |
|---|---|
| Additional Call Tracking Numbers | $10/month per 5 phone numbers |
| Additional Monthly Calls Tracked | $30/month per 200 phone calls |
| Additional DeepLearningFX SEO Content Reports | $50 per 5 reports |
| Additional Locations | $50 per 5 locations |
| Additional IntegrationsFX Connectors | $150/month for blocks of 3 additional connectors |
| SchedulerFX | $50 per 8 users |
| CallTrackerFX – Enhanced Caller Data Enrichment | $75/month |
| LeadManagerFX – Enhanced Lead Data Enrichment | $150/month |
| CompanyTrackerFX – Enhanced Caller Data Enrichment | $150/month |
| CallerAnalyticsFX: Conversion Analytics | $100/month for up to 300 calls |
MCFX Marketing Automation Packages
| Features | Bronze | Silver | Gold |
|---|---|---|---|
| MarketingCloudFX Ongoing Marketing Automation Package | 1 Marketing Automation FuelFX Assets | 2 Marketing Automation FuelFX Assets | 4 Marketing Automation FuelFX Assets |
| Marketing Automation FuelFX Assets Consist of: | |||
| Integrations: | |||
| CRM + MarketingCloudFX Integrations | |||
| Non-CRM + MarketingCloudFX Integrations (ex. Google Sheets, Live Chat, etc.) | |||
| New CRM Connectors | |||
| Google Tag Manager | |||
| Marketing Automation & Email: | |||
| NPS Survey Campaign Setup | |||
| Gated Content Campaign Setup | |||
| ReviewAcceleration Email Campaign Setup | |||
| Lead Nurture Email Campaign Setup | |||
| Email Template Design | |||
| Email Conversion Graphic Creation | |||
| Landing Pages & Other Website Enhancements: | |||
| FunnelsFX Pre-Built Landing Page | |||
| Custom Landing Page | |||
| ReviewAccelerationFX Reviews Embedded on Website | |||
| Website Personalization Setup | |||
| Reporting & Dashboard Development: | |||
| Sales Leadership Pipeline & Revenue Dashboard | |||
| Executive Dashboard with Custom Data Sources | |||
| MarketingcloudFX Architect and Martech Engineer implementation support | |||
| Monthly Investment | $900 | $1,800 | $3,600 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
| ***Only sold to clients on MCFX Foundation plan or higher! |
Federated Ad CLID Call Pool
| Features | Market Leader | Enterprise |
|---|---|---|
| Call Tracking Number Pool | 25 dedicated numbers | 100 dedicated numbers |
| $100 for 25 concurrent visitors (i.e. 25 dedicated phone numbers) | $400 for 100 concurrent visitors (i.e. 100 dedicated phone numbers) | |
| Used to track the specific website journey of each unique caller | ||
| Ability to identify the unique Ad CLID of callers to attribute the lead to specific ad campaigns | ||
| Ability to select the phone numbers within the pool, including Toll Free numbers (based on availability) | ||
| If more than 25 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came from | If more than 100 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came from | |
| Monthly Investment | $100 | $400 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
| ***Only sold to clients on MCFX Foundation plan or higher! |
Technology is in WebFX’s DNA
