5 Ways to Leverage Digital Marketing for Solar Companies to Grow Revenue

Learn more about each of those tactics below. And if you’re looking for professional assistance with your marketing campaigns, be sure to contact us online for a free quote!

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1. Optimize your website’s user experience

In the same way that your solar panels gather energy and funnel it to your customers’ appliances, your marketing campaigns gather leads and funnel them to your website. That means your website is at the center of all your digital marketing, so it’s essential to make sure it’s optimized to offer a good user experience.

Here are some ways to boost the user experience on your site:

• Optimize your page load speeds
• Use responsive design to make your site mobile-friendly
• Create a navigation bar at the top of the site
• Consider visual design elements like alignment and white space

If you don’t optimize the site elements listed above, visitors will find your site unpleasant to use. That will discourage them from sticking around long enough to become customers — plus, it’ll hurt your site’s ability to rank in search results — so make sure you spend some time improving your web design.

2. Increase your search visibility with local SEO

Search engine optimization (SEO) is a marketing strategy that involves optimizing your website content to rank in relevant Google search results, with the goal being for your target audience to discover your website there. While there are a lot of ways to improve your SEO, we’re going to focus specifically on local SEO.

Local SEO, as the name implies, is all about ranking in searches that are specific to your local area. If you’re like many solar companies, that local area is where most (or all) of your customers come from, so it’s the most important region to target with your SEO.

Here are some ways to boost your local SEO:

• Create and optimize a Google Business Profile
• Get your business listed on any relevant local directories (if applicable)
• Target local keywords on your website (e.g., “solar companies in [your city]”)

When people search for solar companies in your area, you want your business to be the first one they come across. Implementing local SEO is a good way to make that happen.

3. Create interactive and visual content on your site

It’s important to feature plenty of content on your website, because that content is what will draw your audience in. A lot of that content can consist of written pages like blog posts, which should educate site visitors about different topics related to your business and industry.

But you shouldn’t rely exclusively on written content. You should also be sure to include some visual content like infographics and videos. Not everyone will want to read through a wall of text, so giving them visual elements they can learn from helps keep them around.

Your videos should be used to inform them about various solar-related topics, whether it’s net metering, battery storage, or something else. You can also use videos to do things like introduce people to your team. And you don’t have to limit your videos to your website — you can share them on YouTube and social media as well.

On your website, you might also feature some interactive content. An example of this might be a solar savings calculator to help visitors see how to save money when using solar power. You might even be able to embed a roofing modeling tool to help them see how the solar panels might look on their roof.

4. Start a referral program

If your customers are consistently happy with your offerings, you can take advantage of that by starting a referral program. You could offer discounts or rewards to customers who refer new leads to your business.

This would incentivize word-of-mouth marketing, which is highly effective. After all, any solar company is going to present themselves in a great light, and many people will be skeptical. But when they hear good things about you from their friends and neighbors, they’re much more likely to trust what they’re hearing.

Not only does that save you time, but it also saves you money on customer acquisition costs, since you have to invest less of your budget into converting those people.

5. Partner with local businesses

Finally, you may want to consider partnering with other local businesses to drive more leads. But how does that work, exactly?

Imagine someone is remodeling their home, and they hire a home improvement company to help. They’re going to spend a lot of time working with that company to fix up their house, and they’re going to listen to that company’s advice when it comes to what kind of changes to make.

Now imagine that your solar company happens to have a brand partnership with that business. They could suggest that the customer get solar panels installed on their roof, recommending your company as an option. That makes that customer much more likely to seek out your services. Of course, you might return the favor by recommending that home improvement company to customers you work with.

These kinds of local brand deals can be mutually beneficial, saving both companies a lot of money and time on marketing. You can partner with companies that work in home improvement, roofing, construction, real estate, and many other home-related industries.

Need professional help with digital marketing for solar companies?

The demand for solar energy will only continue to grow, so it’s crucial that you get your marketing optimized now. If you don’t feel you have the time to fully develop and execute your marketing, WebFX can help.

With over 48,000+ hours of expertise working with home services companies like yours, we know how to craft campaigns that help you turn more homeowners into solar energy customers. We create custom strategies built to help your business succeed so that you can get the best return on investment (ROI) for your marketing.

Ready to grow your revenue in 2025? Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!