Skip to main content ↓
magnifying glass
  • Home
  • Blog
  • Marketing 5 Awesome HubSpot Alternatives That Won’t Break the Bank in 2023

5 Awesome HubSpot Alternatives That Won’t Break the Bank in 2024

HubSpot alternatives provide you with the same great features and capabilities of HubSpot CRM without the hefty price tag. Some top alternatives to HubSpot include Nutshell, ActiveCampaign, and Pipedrive.


If HubSpot’s price tag doesn’t fit within your budget or just isn’t helping you drive sales, we’ve got the perfect list of HubSpot CRM alternatives just for you. So just keep reading!

And don’t forget to sign up for our newsletter, Revenue Weekly, while you’re here. We send the latest sales and revenue-driving digital marketing advice straight to your inbox for free!

P.S. You can opt out at any time.

Don’t miss our Marketing Manager Insider emails!

Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!

Enter your email below:

Inline Subscription Form – CTA 72

*” indicates required fields


(Don’t worry, we’ll never share your information!)

5 best HubSpot alternatives of 2024

Check out our top five cost-effective HubSpot alternatives below:

Alternative CRM Customer Rating Pricing Best for View More
Nutshell 4.7/5 Starting at $16 per user per month Best overall alternative to HubSpot and all-in-one CRM Learn More
ActiveCampaign 4.6/5 Starting at $9 per month Best for automation and reporting Learn More
Pipedrive 4.2/5 Starting at $12.50 per user per month Best for flexible pricing plans Learn More
Drip 4.4/5 Starting at $39 per month Best for ecommerce automation Learn More
Keap 4.1/5 Starting at $129 per month Best for marketing and sales process optimizations Learn More
  1. Nutshell: Best overall alternative to HubSpot and all-in-one CRM platform
  2. ActiveCampaign: Best for automation and reporting
  3. Pipedrive: Best for flexible pricing plans
  4. Drip: Best for ecommerce automation
  5. Keap: Best for marketing and sales process optimizations

1. Nutshell

Nutshell homepage

First on our list of the best alternatives to HubSpot is Nutshell. Nutshell is an all-in-one growth solution designed to help small to medium-sized businesses (SMBs) grow with over 500 five star reviews.


You can try Nutshell free for 14 days. After that, you can choose from two different pricing plans:

  • Nutshell: $16 per user per month
  • Nutshell Pro: $42 per user per month

Best for

Nutshell is best for SMBs searching for an all-in-one CRM solution with world-class customer support along with automation, lead tracking, and custom reporting capabilities.

How it beats HubSpot

Nutshell is a hassle-free growth CRM platform that’s extremely easy to use. It gives your sales team all the tools they need to spend more time successfully converting leads into loyal customers.

With Nutshell, you can:

  • Automate time-consuming tasks like manual data entry
  • Automatically score and assign leads to your sales reps
  • Get a complete bird’s-eye view of your entire sales pipeline
  • Receive custom, comprehensible sales performance and forecast reports
  • Analyze lost deals to identify problem areas in your process
  • Automatically send personalized emails when users complete a specific action on your website
  • Segment your email list and send automatic email drip campaigns
  • Manage all of your contact details in a single dashboard
  • View every interaction, phone call, and email your team has with prospects
  • And much more

Plus, when you invest in Nutshell, you’ll have a friendly team ready to help you leverage every feature Nutshell has to offer to ensure you consistently drive the best results for your business.

2. ActiveCampaign

ActiveCampaign homepage

Next on our list of the best HubSpot alternatives is ActiveCampaign. ActiveCampaign is a popular CRM software option for companies wanting to streamline their sales processes.


You can choose from four pricing packages to get access to ActiveCampaign:

  • Lite: $9 per month
  • Plus: $49 per month
  • Professional: $149 per month
  • Enterprise: Custom

Best for

ActiveCampaign is the best CRM option for companies who want powerful automation features and need a platform capable of helping them manage more than 500 contacts.

How it beats HubSpot

ActiveCampaign has a plethora of automation features to help you optimize your sales process. For example, you can:

  • Get an overview of your automation processes and tasks
  • Set up A/B tests
  • Automatically send welcome emails to new contacts
  • Sync your emails from Outlook or Gmail to keep all your conversations in one place

If you’re searching for HubSpot CRM alternatives that offer marketing and sales automation features that enable your sales team to improve efficiency, ActiveCampaign could be the perfect choice for you.

3. Pipedrive

Pipedrive homepage

Pipedrive is another popular CRM platform and alternative to HubSpot that gives you access to handy tools to manage your relationships with customers and prospects.


You can try Pipedrive out for yourself with a 14-day trial free. After that, you can choose from four pricing plans to continue to use the platform:

  • Essential: $12.50 per user per month
  • Advanced: $24.90 per user per month
  • Professional: $49.90 per user per month
  • Enterprise: $99 per user per month

Best for

Pipedrive is best for companies searching for flexible pricing plans tailored to the number of deals they need to manage in their sales pipeline.

How it beats HubSpot

You can use Pipedrive to:

  • View the stage of each lead in your sales pipeline
  • See the interactions your leads have with your sales team
  • Understand which strategies and channels generate the most leads and conversions
  • Receive notifications when leads move to the next stage in your sales pipeline
  • And more

This flexible CRM software offers tons of helpful features to help you manage your entire sales pipeline with ease, giving it an edge over many other CRMs.

4. Drip

Drip homepage

Next on our list of the best alternatives to HubSpot is Drip. Drip is a business to consumer (B2C) CRM and growth software that helps ecommerce businesses sell more products.


Drip’s pricing varies depending on the number of contacts you need to manage. Their prices start at $39 per month for 2500 contacts and go up to $1799 per month for 160,000 contacts.

Best for

Drip is best for ecommerce companies searching for a platform that helps them increase their product sales.

How it beats HubSpot

This CRM platform is unique in that offers solutions tailored to B2C and ecommerce companies. Drip offers:

So, if you’re looking for one of the best HubSpot CRM alternatives for your ecommerce business, Drip could be the right fit for your company.

5. Keap

Keap homepage

Last on our list of the best HubSpot alternatives is Keap. Keap is a CRM growth platform designed for SMBs.


After your free 14-day trial, you can choose from three pricing plans:

  • Pro: $129 per month
  • Max: $199 per month
  • Max Classic: Custom

Best for

Keap is best for companies looking to implement and optimize marketing and sales processes that improve their bottom line.

How it beats HubSpot

A few of Keap’s notable features include:

  • Sales pipeline management and automation
  • SMS marketing automation and management
  • Lead information capture directly from your website
  • The ability to send quotes to customers

If you’re looking for a CRM platform that can help you manage marketing strategies like email marketing and SMS marketing, Keap could be a good choice for your business.

What to look for in HubSpot alternatives

When comparing platforms to HubSpot, it’s essential to keep a few things in mind to ensure you find the best CRM for your team.

Here are a few things you should look out for when searching for HubSpot CRM alternatives:

  • Pricing plans that fit within your budget
  • Customer support
  • Marketing and sales automation capabilities
  • Lead and sales pipeline management
  • Lead capture forms
  • Team collaboration
  • Contact management

The pros of HubSpot

Like we mentioned above, HubSpot is a popular CRM choice for many companies. It offers a range of CRM features, from tracking the activity of your leads to organizing your sales pipeline to viewing where your leads come from.

HubSpot also comes equipped with a mobile app, making it easy to manage your sales processes on the go. The platform also offers plenty of integrations with third-party apps to create a seamless experience.

The cons of HubSpot

While HubSpot does have a lot of pros, it has its drawbacks too. And one of the most significant drawbacks of HubSpot is its price, which pushes many users to seek out alternatives to HubSpot.

If you want to access more advanced features, like omnichannel marketing automation, small companies will need to pay around $3200 a month, adding up to over $38,000 a year, which can be a hefty bill for some small businesses.

End your search for HubSpot alternatives with WebFX

If you’re answering no to the question “do I need HubSpot” and are seeking a revenue-driving alternative, WebFX has you covered.

At WebFX, we offer the ultimate revenue acceleration technology duo with our marketing proprietary software, MarketingCloudFX, and Nutshell.

Together, you’ll have a complete end-to-end marketing solution to generate more leads with data-driven strategies from MarketingCloudFX and convert them with Nutshell.

Learn more about how MarketingCloudFX and Nutshell can drive revenue for your business by contacting us online or calling us at 888-601-5359!

Try our free Marketing Calculator

Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.

Plan Your Marketing Budget
Marketing Budget Calculator