Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
HubSpot alternatives provide you with the same great features and capabilities of HubSpot CRM without the hefty price tag. Some top alternatives to HubSpot include Nutshell, ActiveCampaign, and Pipedrive.
If HubSpot’s price tag doesn’t fit within your budget or just isn’t helping you drive sales, we’ve got the perfect list of HubSpot CRM alternatives just for you. So just keep reading!
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5 best HubSpot alternatives of 2025
Check out our top five cost-effective HubSpot alternatives below:
Alternative CRM
Customer Rating
Pricing
Best for
View More
Nutshell
4.7/5
Starting at $16 per user per month
Best overall alternative to HubSpot and all-in-one CRM
First on our list of the best alternatives to HubSpot is Nutshell. Nutshell is an all-in-one growth solution designed to help small to medium-sized businesses (SMBs) grow with over 500 five star reviews.
Nutshell is best for SMBs searching for an all-in-one CRM solution with world-class customer support along with automation, lead tracking, and custom reporting capabilities.
How it beats HubSpot
Nutshell is a hassle-free growth CRM platform that’s extremely easy to use. It gives your sales team all the tools they need to spend more time successfully converting leads into loyal customers.
View every interaction, phone call, and email your team has with prospects
And much more
Plus, when you invest in Nutshell, you’ll have a friendly team ready to help you leverage every feature Nutshell has to offer to ensure you consistently drive the best results for your business.
2. ActiveCampaign
Next on our list of the best HubSpot alternatives is ActiveCampaign. ActiveCampaign is a popular CRM software option for companies wanting to streamline their sales processes.
Pricing
You can choose from four pricing packages to get access to ActiveCampaign:
Lite: $9 per month
Plus: $49 per month
Professional: $149 per month
Enterprise: Custom
Best for
ActiveCampaign is the best CRM option for companies who want powerful automation features and need a platform capable of helping them manage more than 500 contacts.
How it beats HubSpot
ActiveCampaign has a plethora of automation features to help you optimize your sales process. For example, you can:
Get an overview of your automation processes and tasks
Sync your emails from Outlook or Gmail to keep all your conversations in one place
If you’re searching for HubSpot CRM alternatives that offer marketing and sales automation features that enable your sales team to improve efficiency, ActiveCampaign could be the perfect choice for you.
3. Pipedrive
Pipedrive is another popular CRM platform and alternative to HubSpot that gives you access to handy tools to manage your relationships with customers and prospects.
Pricing
You can try Pipedrive out for yourself with a 14-day trial free. After that, you can choose from four pricing plans to continue to use the platform:
Essential: $12.50 per user per month
Advanced: $24.90 per user per month
Professional: $49.90 per user per month
Enterprise: $99 per user per month
Best for
Pipedrive is best for companies searching for flexible pricing plans tailored to the number of deals they need to manage in their sales pipeline.
How it beats HubSpot
You can use Pipedrive to:
View the stage of each lead in your sales pipeline
See the interactions your leads have with your sales team
Understand which strategies and channels generate the most leads and conversions
Receive notifications when leads move to the next stage in your sales pipeline
And more
This flexible CRM software offers tons of helpful features to help you manage your entire sales pipeline with ease, giving it an edge over many other CRMs.
4. Drip
Next on our list of the best alternatives to HubSpot is Drip. Drip is a business to consumer (B2C) CRM and growth software that helps ecommerce businesses sell more products.
Pricing
Drip’s pricing varies depending on the number of contacts you need to manage. Their prices start at $39 per month for 2500 contacts and go up to $1799 per month for 160,000 contacts.
Best for
Drip is best for ecommerce companies searching for a platform that helps them increase their product sales.
How it beats HubSpot
This CRM platform is unique in that offers solutions tailored to B2C and ecommerce companies. Drip offers:
Lead information capture directly from your website
The ability to send quotes to customers
If you’re looking for a CRM platform that can help you manage marketing strategies like email marketing and SMS marketing, Keap could be a good choice for your business.
What to look for in HubSpot alternatives
When comparing platforms to HubSpot, it’s essential to keep a few things in mind to ensure you find the best CRM for your team.
Here are a few things you should look out for when searching for HubSpot CRM alternatives:
Pricing plans that fit within your budget
Customer support
Marketing and sales automation capabilities
Lead and sales pipeline management
Lead capture forms
Team collaboration
Contact management
The pros of HubSpot
Like we mentioned above, HubSpot is a popular CRM choice for many companies. It offers a range of CRM features, from tracking the activity of your leads to organizing your sales pipeline to viewing where your leads come from.
HubSpot also comes equipped with a mobile app, making it easy to manage your sales processes on the go. The platform also offers plenty of integrations with third-party apps to create a seamless experience.
The cons of HubSpot
While HubSpot does have a lot of pros, it has its drawbacks too. And one of the most significant drawbacks of HubSpot is its price, which pushes many users to seek out alternatives to HubSpot.
If you want to access more advanced features, like omnichannel marketing automation, small companies will need to pay around $3200 a month, adding up to over $38,000 a year, which can be a hefty bill for some small businesses.
End your search for HubSpot alternatives with WebFX
If you’re answering no to the question “do I need HubSpot” and are seeking a revenue-driving alternative, WebFX has you covered.
At WebFX, we offer the ultimate revenue acceleration technology duo with our marketing proprietary software, MarketingCloudFX, and Nutshell.
Together, you’ll have a complete end-to-end marketing solution to generate more leads with data-driven strategies from MarketingCloudFX and convert them with Nutshell.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.