What Is Omnichannel Marketing? Definition, Tips & Examples

Abby is a Jr. Marketing Writer at WebFX. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. When Abby isn't writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book.

Omnichannel marketing promotes your products and services across multiple channels, devices, and platforms using unified messages that create a consistent brand experience for customers.

Its goal is to help you deliver a more effective brand message and a seamless user experience that encourages conversions and sales for your business.

Here’s a quick overview of the topics we’ll cover in this omnichannel guide below:

So, keep reading to learn more!

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What is omnichannel marketing?

Omnichannel marketing connects all of your marketing channels into one cohesive, efficient system. With an omnichannel marketing strategy, you can reach your customers at each sales funnel stage to drive more conversions and sales for your company.

How does omnichannel marketing work?

Now that you know the answer to the question “what is omnichannel marketing”, let’s answer another burning question: “how does omnichannel marketing work?

To understand how it works, it’s essential to first understand the sales funnel and customer journey.

In most cases, customers don’t immediately decide to purchase your products or services. They typically interact with your business multiple times before they become a customer.

For example, a customer might have first discovered your brand on social media and then decided to read one of your blog posts. A few weeks later, they choose to sign up for your emails and eventually purchase one of your products.

With the omnichannel experience, you can create compelling marketing messages that target users in each touchpoint and interaction mentioned above. As a result, you can make more personalized messages that target users in specific stages of your sales funnel to encourage more users to convert into paying customers.

Omnichannel marketing vs. multichannel marketing: What’s the difference?

Omnichannel and multichannel marketing seem like two very similar terms, and it can be easy to confuse them. While both strategies target your audience across multiple channels, the terms aren’t interchangeable.

Luckily, we’ve got just the breakdown for you to discuss some of the key differences between the two. Check out the major differences between omnichannel marketing vs. multichannel marketing below:

Multichannel marketing

Multichannel marketing is the simpler of the two marketing strategies. With a multichannel marketing strategy, you can promote your products and services across multiple channels, but these channels aren’t connected.

In other words, you might have a website, blog, and social media page in which users can interact with your brand. However, because the channels aren’t connected, users won’t see consistent messages or have a seamless experience that enables them to easily switch between channels.

Omnichannel marketing

Omnichannel marketing connects your marketing channels into one efficient and seamless experience. As a result, users can interact with your business across multiple channels, like your social media page and website, and still see content that’s relevant to them at their stage in the sales funnel.

By implementing an omnichannel experience, you can encourage users to move down your sales funnel even when they switch between channels.

3 key benefits of omnichannel marketing

So, why is omnichannel marketing essential, and how can it help your business grow? We’ve got the answers for you!

Check out three key benefits of omnichannel marketing below:

1. Create more personalized experiences

With omnichannel marketing, you can develop marketing messages that resonate with users at each stage of the sales funnel and customer journey. As a result, you can create a more personalized experience that encourages users to convert into paying customers.

2. Encourage more conversions and sales

Creating an omnichannel experience enables users to seamlessly navigate between your marketing channels so you can deliver a consistent brand message. That means you can move users down your sales funnel and towards conversion no matter which channel users interact with.

3. Earn a higher return on investment (ROI)

Earning the highest ROI for your marketing efforts is the ultimate goal for any business. Omnichannel marketing enables you to effectively target each sales funnel stage and create more personalized experiences. As a result, you can drive more revenue and earn a higher ROI for your business.

Examples of omnichannel marketing for inspiration

Are you ready to implement an omnichannel experience but need some inspiration? We’ve got you covered.

Check out our favorite examples of omnichannel marketing below:

Starbucks

Starbucks is one of the top omnichannel experiences out there, making it possible for customers to interact with the brand no matter where they are in the world.

Customers can visit their physical locations all around the globe, and they can also interact with the brand on the Starbucks app, website, social media page, and more.

Plus, Starbucks offers a customer loyalty program that enables you to earn free rewards whenever you make a purchase. In addition, you can top up your loyalty card by phone, on the website, or in-store.

Amazon

Amazon is the most popular ecommerce website in the world and is well known for providing an exceptional omnichannel experience for users. Users can browse products on the app, social media, and website. In addition, customers can have their shopping cart synched across multiple devices.

Amazon offers users the ability to purchase products across multiple channels. Plus, users can also interact with Amazon’s in-house products, like Amazon Prime Video and Amazon Music.

As a result, Amazon can reach users while watching their favorite TV shows and movies, listening to music, and much more.

Disney

Last on our examples of omnichannel marketing is Disney. Next to their main website, Disney offers a wide range of channels in which users can interact with the brand.

From investing in sponsored advertisements on social media, offering multiple resources to manage your trip to Disney parks, to providing its own streaming platform, Disney targets users across multiple platforms and channels.

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Master omnichannel marketing with WebFX

Are you finding it tricky to wrap your head around omnichannel marketing? Do you struggle to find the time to manage an omnichannel marketing strategy for your business? WebFX can help!

WebFX is a top digital marketing agency with more than 25 years of experience implementing and managing revenue-driving marketing strategies for businesses just like yours.

Our team can help you map your customer’s journeys to develop strategies that target users in each stage of your sales funnel so you can drive more revenue for your company.

If you’re ready to partner with a leading agency behind over $3 billion in revenue, call us at 888-601-5359 or contact us online to learn more about our digital marketing services! We can’t wait to help your business grow!

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