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How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)

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Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)

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12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)

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6 PPC Trends to Follow in 2026 for ROI Growth

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The Evolution of AI: From DaVinci to Aliens to SEO

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What is OmniSEO™? A Modern SEO Strategy for the Age of AI and Social Search

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Revenue Marketing 101

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Human Connection as the Ultimate Differentiator in an AI-Saturated Market

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Goodbye 28 Tabs: ChatGPT Instant Checkout Just Made Online Shopping Seamless

Goodbye 28 Tabs: ChatGPT Instant Checkout Just Made Online Shopping Seamless

10 min read 10/01/2025

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15 Marketing Automation Trends for 2026 to Increase Your ROI

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How ChatGPT Pulse Is Changing Discovery & 5 Visibility Tips

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30+ AI Overview Statistics From WebFX’s 2.37M-Query Study

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7 Steps to Better Rankings: SEO Step-by-Step Guide for Beginners

12 min read 9/29/2025

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Learn how to grow website traffic

2026 Google Business Profile Benchmarks: What the Data Shows

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Google Drops Support for 7 Schema Types: What Marketers Must Refocus on as Search Evolves

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How To Track AI Search Rankings Like a Pro in 2025 (Tools, Setup, & Tips)

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15 Ecommerce SEO Trends for 2025

Learn how to grow your brand

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Top 10 Marketing Goals Examples for 2025

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What Is Content Marketing and How Does It Work?

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15 Sales Trends To Sharpen Your Approach in 2026

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Importance of Digital Marketing: 8 Reasons Why Digital Marketing Is Important

Learn how to level-up with AI

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What the Thanksgiving AI Recipe Meltdown Reveals About the Future of Search

Research: How AI Is Changing Brand Discovery in 2025

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10 AI SEO Tools You Can Use to Outrank Your Competitors in 2025

The AI-Driven Brand Reputation Crisis: Your Survival Guide

Discover marketing insights specific to your industry

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Seasonal Search Shifts in Home Services Demand: What Spikes When (and How to Stay Booked Year-Round)

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13 Construction Industry Trends to Watch for in 2026

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Digital Marketing for Home Security Companies: Your 2026 Guide

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8 Home Services Trends Shaping The Industry in 2026

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The 10 Biggest 2025 Adtech Trends to Watch Out For

A Comparison of Self-Serve vs. Managed Programmatic Services

A Comparison of Self-Serve vs. Managed Programmatic Services

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2026 Pinterest Marketing Benchmarks: Pin Down What Actually Drives Sales (Real Numbers & Expert Insights)

An AI-generated image showing marketers using Google's Ads Advisor and Analytics Advisor for their marketing campaign.

Google’s Ads Advisor & Analytics Advisor Just Gave Everyone the Same AI Analyst (Here’s How to Stay Ahead)

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An AI-generated header image for December 2025 digital marketing trends, plus the tactics to ship now, and the tools we trust.

CTRL + FX: December 2025 Digital Marketing Trends, Tactics, & Tools You Need to Close Q4 Strong

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CTRL + FX: October 2025 Digital Marketing Trends, Tactics, & Tools You Can’t Afford To Miss

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{ "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Authentic storytelling", "description": "AI can create narratives, but it cannot live a journey. Authentic storytelling enables brands to connect through real journeys." }, { "@type": "ListItem", "position": 2, "name": "Emotional intelligence", "description": "AI can detect and mimic sentiment, but it doesn’t feel. Genuine empathy can only come from humans." }, { "@type": "ListItem", "position": 3, "name": "Creativity and nuances", "description": "AI creates replies based on patterns. Humans are the baseline for originality and creativity thanks to our ability to create from lived experiences." }, { "@type": "ListItem", "position": 4, "name": "Adaptability and agility", "description": "AI can’t pivot in real time. People can easily adapt to evolving trends, market shifts, and cultural sensitivity." }, { "@type": "ListItem", "position": 5, "name": "Authenticity and transparency", "description": "AI is known for publishing polished outputs that avoid messy truths. Human connection is the key to unlocking unmatched authenticity and transparency." }, { "@type": "ListItem", "position": 6, "name": "Logical thinking", "description": "AI models mimic logic by processing big data. Human logic isn’t just pattern recognition — it’s context-driven, value-informed, and consequence-aware." } ] }