Smart marketing starts here

Definition: Email blasts, also called eblasts, are generic emails that get sent to a large mailing list. Eblasts rarely use personalization or segmentation, which lowers the effectiveness of email blasts. Sending many emails to your audience is an effective way to […]

It’s no mystery that consumers love to research and purchase products on their personal devices from home, and shopping on social media platforms is no exception, which is why Instagram Shopping is so exciting. What is Instagram Shopping? Instagram Shopping is an […]

Do you ever feel like certain brands and advertisements just understand you? That’s audience targeting at work. Brands that successfully use audience targeting can create personalized marketing messages that resonate with their audience to encourage more clicks, conversions, and ultimately […]

Are you wondering how to find Instagram influencers for your brand? Well, we’ve got just the answers for you! Influencer marketing is an excellent way to reach new leads for your business and expose your brand to more users on […]

You’re using Google Search Console to track your website’s performance in search results when you see an error come up. You check the error –– it’s a schema validation error. Now you’ve got questions. What is this error? How do […]

When you're running Facebook ads, you want to know if you're getting a good return with your investment. Calculating cost per impressions (CPM) is a great way to see if your ads are reaching the right people. By tracking your […]

To help you drive more revenue for your business, you need to create a powerhouse of tools that help you improve your production process, manage leads effectively, and market your products better. With Enterprise Resource Planning (ERP) integration, you can […]

Wishing you a warm and happy Thanksgiving! Merry Christmas to all our wonderful patrons! You’ve probably seen brands (maybe even your own) posting similar messages to celebrate holidays on social media. While Thanksgiving and Christmas are major holidays, they aren’t […]

Have you ever been on the receiving end of a sales call and felt like the salesperson was speaking another language? This scenario happens often and can leave you feeling confused about what the salesperson offers. To help you get […]

10:00 a.m.: Log into Facebook and post content 10:15 a.m.: Log into Twitter and post content 10:30 a.m.: Log into Instagram and post content 11:00 a.m.: Monitor Facebook comments 11:15 a.m.: Post on Twitter again 11:30 a.m.: Check Facebook comments […]