What is SEO maintenance?

SEO maintenance describes the ongoing and routine process of maintaining and increasing your rankings in search results by improving your website’s SEO. It can include weekly, monthly, and quarterly tasks that range from updating content to fixing broken site links.

Why is ongoing SEO maintenance needed?

Ongoing SEO maintenance matters because search rankings aren’t permanent—competitors may overtake you, content can decay, and search engine algorithms change frequently. Without maintenance, your rankings and site performance may suffer.

How do I maintain my SEO (and rankings)?

You can maintain your SEO by following an SEO maintenance checklist which includes: 1. Monitor website performance (weekly, monthly, quarterly) using Google Analytics and Search Console. 2. Fix broken and redirected links monthly (404s and 301 redirects). 3. Maintain local listings by keeping your business name, address, and phone up to date. 4. Re-optimize existing content by ensuring accuracy, search intent alignment, and keyword relevance.

How often should I monitor website performance?

Monitoring website performance should occur weekly, monthly, and quarterly, using tools such as Google Analytics and Google Search Console to track metrics like rankings, CTR, pageviews, impressions, and clicks.

How frequently should I fix broken or redirected links?

Fixing broken links (404s) and redirected links (301s) should be done monthly. Use tools like Screaming Frog to find errors and either remove or properly redirect them.

How often should I maintain local listings?

You should maintain your local listings monthly by keeping your business name, address, phone number, hours, and other details accurate across platforms such as Google Maps and directories.

How often should I re-optimize existing content?

You should re-optimize existing content monthly. Evaluate content for accuracy, alignment with current search intent, and keyword relevancy, and update pages accordingly.

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