If pay-per-click (PPC) advertising is an integral part of your advertising campaign, you’re probably familiar with Google AdWords. Using Google’s AdWords program for your PPC campaign enables your ads to appear at the top of the search results.

Stories captivate your audience, leave them sitting on the edge of their seats, and make them want to learn more. Incorporating storytelling in your marketing can help you reach and convert more customers.

In this post, we’ll look at why storytelling is so important for marketing, as well as five storytelling marketing examples to inspire your strategy.

Grab your favorite coffee or snack, and settle in for some stories.

Your heart is racing, and your palms are beyond sweaty. No, you haven’t overdone it on the caffeine. You scored an interview with a top company, and now you’re wondering how you’ll deliver a stellar performance in your digital marketing interview.

That’s why we’ve compiled a go-to guide for how to nail a marketing interview. Check it out!

Email marketing allows you to connect directly with potential customers — which is extremely important to your business, no matter your industry.  This strategy is one of the best in terms of ROI, too, since you can earn $44 for every $1 you spend.

The more email subscribers you have, the more revenue you will earn, right? Technically, yes. But when it comes to email subscribers, the quality of your email lists is just as important as the quantity of subscribers.

So how do you grow your email list with quality subscribers?

In this post, we’ll look at six email opt-in strategies for helping you grow a list of engaged subscribers.

Let’s get started!