Smart marketing starts here

Did you know that 58% of adults check email first thing in the morning? Implementing an email marketing strategy is a great way for you to connect with prospects on a channel where they’re likely to engage. But before you […]

If you want to invest in digital marketing, you need to create your company's brand first. But what is branding? On this page, we'll cover information you want to know like: What is branding in marketing? Why does branding matter? […]

Did You Know? Google Analytics 4 is replacing Google Analytics on July 1, 2023. Learn how to get started with GA4 now! Smarter marketing is at your fingertips with the new Google Analytics, called Google Analytics 4 or GA4. What […]

If you’re using Facebook ads to reach qualified leads for your business, you want to get every advantage you can to maximize results with your ads. With the Facebook conversion API (CAPI), you can help your business use your data […]

Finding the right prospects is critical if you want to earn sales and revenue for your business. Not everyone is interested in what you offer, so you must market your company to people that are. With the help of buyer […]

The idea of subliminal messaging has been widely used in popular culture. In an episode of Saved By the Bell, the character Zack uses it to get a date for the school dance, while an episode of The X-Files features […]

Imagine that your business sells laptops. As you develop the newest model, you decide to remove the touchscreen feature that existed in your previous models. Except, it turns out that the touchscreen was users’ favorite feature. So, when you remove […]

Two roofing companies compete for business in the same city. Both companies start out with excellent marketing campaigns. But while one company ignores their marketing analytics, the other uses those analytics to reoptimize their marketing over time. Between the two […]

There are many forms of online marketing. That’s one of the best things about the Internet for businesses — it offers so many ways to advertise, helping you to reach different audiences and increase revenue for your business. But without proper […]

Imagine for a moment that a scientist is performing an experiment in a lab. She assembles the materials, mixes the chemicals, and lets the experiment play out — but then she gets up and walks out of the lab, not […]