Smart marketing starts here

Did you know that 95% of the search traffic in Google goes to the first page of results? That means that if your content is ranking on the second page, you can’t expect more than 5% of the traffic to […]

"I'm telling you, make that button green, and the phone will be ringing off the hook." You disagree but aren't looking for an argument. So, what do you do? Well, luckily for you, your company has Google Optimize, which means […]

Transcript: Amazon advertising is a relatively new concept that can hugely benefit businesses looking to sell more products online.  In this Amazon advertising 101 lesson, I’m going to cover what types of ads you can choose from, how to pay […]

Want to earn more leads and revenue for your business? Digital marketing allows you to earn three times more leads than traditional marketing strategies — and it helps turn qualified leads into loyal customers. In this post, we’ll take a […]

To find out whether you're meeting your goals with your website, you need to track website metrics. What are website metrics? Let's look at the definition of website metrics and find out. What are website metrics? Website metrics […]

Videos are an increasingly popular way to market businesses online. Many businesses have leveraged the growth of YouTube by creating video content to reach their audience. But how can you ensure that your videos appear in YouTube search results? YouTube […]

When I started writing about website architecture, the idea of a skyscraper construction project came to mind. I thought of a huge skyscraper with restaurants, retail stores, offices, gyms, and residential spaces -- a large self-contained, compact community all by […]

Definition: A CRM, which stands for customer relationship management (CRM), is a type of software that manages a company's relationships and interactions with clients and potential clients. Do you feel like your customer data is all over the place, and […]

Did you know that the average user spends 28% of Internet time on social media? Social media platforms are an excellent place for you to connect with prospects since it’s where they spend their time. There are dozens of platforms […]

As a designer, you can never have enough icons. However, there's an innumerable amount of top-notch free icons on the Web to help you build your personal collection, so there's definitely no shortage of supply.