40+ Account-Based Marketing Statistics for 2025

Account-based marketing (ABM) helps B2B businesses convert prospects into clients with increased personalization and precision. It helps you implement personalized, targeted campaigns for specific accounts and prospects tailored to their interests and needs.

Not convinced that ABM is the right strategy for your business-to-business (B2B) company? We’ve compiled the ultimate list of 40+ account-based marketing statistics of 2025 to show you how this strategy can help your business drive more revenue.

In our mind-blowing ABM stats list, we’ll explore:

• General ABM statistics
• Benefits of ABM statistics
• ABM adoption statistics
• Challenges of ABM statistics
• Sales and marketing alignment ABM statistics
• Future of ABM statistics

Account-based marketing statistics: General

How many marketers and B2B companies use ABM to reach their target audience? What techniques do ABM marketers use? If you’re curious about the latest account-based marketing trends, we’ve got you covered.

Check out these general account-based marketing statistics of 2025:

1. On average, companies dedicate 29% of their marketing budget to ABM, which emphasizes its strategic role for facilitating effective B2B marketing. (Source)
2. 71% of ABM marketers use marketing automation to increase efficiency, productivity, plus sales and marketing alignment. (Source)
3. 60% of companies have increased their ABM spending by up to 20% upon realizing it’s now a necessity and not an optional marketing strategy. (Source)
4. 38% is the average number of accounts organizations will pursue at one time. (Source)
5. 27% of businesses focus on engaging and converting existing contacts. (Source)
6. 19% of businesses focus on nurturing and cross-marketing to existing accounts. (Source)

Account-based marketing statistics: Benefits of ABM

From helping convert more prospects into current clients to boosting your revenue, there are several benefits of ABM for B2B companies.

Learn more about the ABM’s advantages with these impressive stats:

1. 208% is how much revenue can increase with an ABM strategy. (Source)
2. 94% of marketers rate ABM as extremely or very important to their business objectives. (Source)
   

1. 87% of ABM marketers say ABM outperforms other marketing initiatives. (Source)
2. Organizations that have already implemented ABM report and up to 84% improvement in reputation. (Source)
3. They also report 80% improvement in customer relationships thanks to better client list generation and client service management. (Source)
4. 76% of marketers say ABM delivers a higher return on investment (ROI) than other marketing strategies. (Source)
5. 75% of businesses report that implementing ABM has improved their ability to find and engage the right audience earlier. (Source)
6. 70% of sales leaders in B2B companies believe ABM delivers highly qualified leads who’re more likely to convert. (Source)
7. 58% of B2B marketers report an increase in the average deal sizes upon ABM implementation. (Source)
8. 56% of B2B marketers report and increase in long-term and short-term sales because of its focus on delivering personalized experiences, which fast-tracks deal closers. (Source)
9. 30% of ABM marketers report that ABM doubles engagement with C-Suite executives. (Source)

Account-based marketing statistics: ABM adoption statistics

As businesses increasingly prioritize targeted, relationship-driven outreach, ABM adoption is soaring with most marketers embracing AI, intent data, and hyper-personalization to sharpen their campaigns.

The statistics below reveal just how widely ABM is being implemented and how companies are scaling their efforts to boost engagement, revenue, and customer loyalty.

1. 92% of B2B companies now rely on ABM to enhance customer retention thanks to its focus on fostering long-term relationships. (Source)
2. 91% of marketers use intent data to target and prioritize accounts, plus plan content. (Source)
3. 84% of marketers are utilizing AI and intent data to improve targeting and personalization during ABM campaigns. (Source)
4. Coordinating ABM efforts across multiple channels can also improve engagement by up to 72%. (Source)
5. 70% of B2B marketers at midsize and large enterprises claim they intend to launch ABM strategies. (Source)
6. 70% of marketers have an ongoing ABM campaign. (Source)
7. 66% of companies planned to increase ABM spending in 2024. (Source)
8. Hyper-personalization in ABM campaigns is responsible for a 20% increase in engagement and a 10-15% boost in conversion rates. (Source)

Account-based marketing statistics: Challenges of ABM

While ABM can help your company grow, some businesses might experience a few challenges along the way.

Working with an experienced account-based marketing agency is one of the best ways to ensure your ABM strategy runs smoothly and drives the best results for your company.

Check out these account-based marketing stats below:

1. 61% of companies report that ABM boosts lead quality and quantity thanks to the increased sales and marketing alignment. (Source)
2. 58% of businesses report that ABM leads to better and more utilization of sales and marketing resources. (Source)
3. 56% of businesses report better alignment between sales and marketing teams. (Source)
4. 50% is how much wasted sales time can be reduced on unproductive prospecting with ABM. (Source)
5. 20% of accounts targeted with ABM become qualified sales opportunities. (Source)

Account-based marketing statistics: Sales and marketing alignment

One of the biggest benefits of implementing an ABM strategy is that it helps you align your sales and marketing teams to work together to close more deals for your business.

Explore mind-blowing sales and marketing alignment stats below:

1. 71% of B2B organizations are collecting buyer signals, but more than half of those organizations are not operationalizing the data. (Source)
2. Organizations with a strong Ideal Customer Profile (ICP) achieve 68% higher account win rates. (Source)
3. 58% of B2B marketers experienced larger deal sizes with ABM. (Source)
4. 56% of B2B marketers expect tighter alignment between marketing and sales activity with ABM. (Source)
5. 50% is how much wasted sales time can be reduced on unproductive prospecting with ABM. (Source)
6. Only 36% of companies executing ABM programs consider their sales and marketing teams tightly aligned. (Source)
7. 20% of accounts targeted with ABM become qualified sales opportunities. (Source)
8. 6% is how much more likely you are to exceed your revenue goals by aligning your sales and marketing teams with ABM. (Source)

Account-based marketing statistics: Future of ABM

Are you wondering how the latest account-based marketing trends will change in the future? Check out these impressive Account-based marketing statistics for 2025 below:

1. One-third of marketers are in the planning stages of implementing an ABM strategy. (Source
2. Global ABM market is expected to surpass $1.6 billion by 2027. (Source)
   
3. 150% is how much ABM efforts are expected to grow amongst B2B companies. (Source)
4. Amongst marketers with ABM programs over a year old, 59% are satisfied with the outcome. Only 45% of those who recently launched their programs are satisfied. (Source)
5. 47% of B2B marketers use ABM to improve the efficiency of their marketing and boost ROI. (Source)
6. 49% of marketers have shifted their objectives to focus more on growing their business with existing accounts. (Source)

Inspired by these ABM stats?

Inspired by these account-based marketing stats? Ready to start your own campaign but don’t have the time or resources to manage it? WebFX can help!

Our account-based marketing agency specializes in helping B2B companies like yours attract and convert new clients so you can earn more revenue.

In fact, in the past few years alone, we’ve driven over $10 billion in revenue for clients. And we can help your company achieve your business goals too.

Want to learn more about how our account-based marketing services can propel your business to new heights? Contact us online to chat with us by calling 888-601-5359. We can’t wait to hear from you!