50+ Social Selling Statistics To Know in 2024

Social selling gives businesses the opportunity to nurture better relationships with their prospects while showing them the value of their products and services. Today, we’re taking a look at just how effective this digital marketing strategy can be by exploring over 50 social commerce statistics.

• General social selling statistics
• Facebook social selling statistics
• Instagram social selling statistics
• TikTok social selling statistics
• Pinterest social selling statistics
• YouTube social selling statistics
• LinkedIn social selling statistics
• X (formerly Twitter) social selling statistics

Looking to try your hand at social selling? See how WebFX can help you dive into social selling today by giving us a call at 888-601-5359 or contacting us online.

What is social selling?

Social selling, or social commerce, is the practice of using social media to connect with leads and customers and nurture them toward converting. It’s a valuable digital marketing practice that helps businesses build meaningful relationships with audiences and generate brand awareness through social media engagement and activity.

General social selling statistics

Learn more about why social selling is so effective for businesses by checking out some general statistics about social selling, including social selling stats broken down by platform.

1. Social commerce revenues are expected to reach over $1 trillion by 2028
2. Social commerce is expected to generate $699 billion in revenue by the end of 2024
3. Worldwide social selling and commerce generated over $571 billion in revenue in 2023
4. About 75% of users worldwide 18–34 years old have made a purchase on social media
5. Approximately 66% of millennials follow and purchase goods from the social media accounts of brands
6. Roughly 60% of Gen X users follow and purchase from the social media accounts of retailers
7. 57% of online consumers in the U.S. use social media sites as e-commerce purchase channels
8. 50% of Gen Z users follow and purchase items from influencers on social media
9. 39% of people said deals and discounts are top factors motivating them to increase their use of social commerce
10. 33% of people said ease of purchase is the top factor motivating them to increase their use of social commerce
11. 33% of worldwide social commerce spending is expected to come from millennials in 2025
12. 29% of worldwide social commerce spending is expected to come from Gen Z in 2025
13. 28% of people said exclusive offers are the top factor motivating them to increase their use of social commerce
14. 28% of worldwide social commerce spending is expected to come from Gen X in 2025
15. Social commerce is projected to account for 20% of all global online sales in 2025
16. Sales through social networks accounted for 18% of all online sales in the U.S. in 2023
17. 11% of boomers follow and purchase items from influencers on social media
18. 10% of worldwide social commerce spending is expected to come from boomers in 2025
19. Consumers making purchases on social media are most likely to buy 1–5 products

Facebook social selling statistics

20. 250 million sellers worldwide use Facebook Marketplace
21. Roughly $94 million in social commerce revenue is estimated to be generated on Facebook and Instagram in 2024
22. Over 64 million consumers are estimated to shop on Facebook in 2024
23. Roughly 40% of Facebook users shop on Facebook Marketplace
24. 27% of global online shoppers said they’re most likely to shop on Facebook
25. 23% of global consumers say Facebook delivers the best social selling experience
26. 20% of digital buyers in the U.S. use Facebook for shopping

Instagram social selling statistics

27. 70% of shoppers look to Instagram when making a purchase
28. Nearly 50% of people say they use Instagram to shop every week
29. 18% of global consumers say Instagram delivers the best social selling experience
30. Nearly 12% of digital buyers in the U.S. use Instagram for shopping

TikTok social selling statistics

31. 35.8 million social buyers are active on TikTok in the U.S.
32. 85% of U.S. sales on TikTok Shop are attributed to health and beauty products
33. 11% of U.S. sales on TikTok Shop are attributed to food products
34. 8% of global consumers say TikTok delivers the best social selling experience
35. Roughly 4% of U.S. sales on TikTok Shop are attributed to household care products

Pinterest social selling statistics

36. 96% of the top searches on Pinterest are unbranded
37. 85% of U.S. “Pinners” (or users) have made a purchase based on Pins from brands
38. 80% of weekly Pinners say they feel inspired by the shopping experience on Pinterest
39. Pinterest saw a 50% year-over-year (YoY) increase in shoppable Pins saved to users” boards
40. Shoppers on Pinterest spend 2x more money per month than people on other platforms
41. The #1 reason people use Pinterest is to find information about products and brands

YouTube social selling statistics

42. 90% of marketers use YouTube for video marketing
43. 78% of marketers say YouTube is the most effective channel for video marketing
44. 10% of digital buyers in the U.S. use YouTube for shopping
45. 8% of global consumers say YouTube delivers the best social selling experience

LinkedIn social selling statistics

46. Over 134 million active users visit LinkedIn each day
47. 63 million LinkedIn users are decision-makers for their respective companies
48. 80% of LinkedIn users drive business decisions for their respective companies
49. Purchase intent increases by 33% when marketers run ads on LinkedIn

X (formerly Twitter) social selling statistics

50. $4.7 billion is X’s total global advertising revenue
51. There are 619 million monthly active users on X
52. 415 million users are active on X worldwide
53. 44% of global marketers use X for their campaigns

Begin your social selling journey today

Whether you’re investing in content creation or want to use social media to enhance your customer service strategy, social selling is a digital marketing strategy you don’t want to miss out on.

WebFX is an award-winning social media marketing agency with 500+ team members who love helping businesses connect with people on social media. Give us a call at 888-601-5359 or contact us online today to start your social selling journey with WebFX!