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social selling statistics

50+ Social Selling Statistics To Know in 2024

The power of social media can’t be ignored, and these social selling statistics prove it.

Social selling gives businesses the opportunity to nurture better relationships with their prospects while showing them the value of their products and services. Today, we’re taking a look at just how effective this digital marketing strategy can be by exploring over 50 social commerce statistics.

Looking to try your hand at social selling? WebFX is an industry-leading social media marketing agency that’s helped clients publish over 165,000 social media posts and launch over 355,000 unique ads.

See how WebFX can help you dive into social selling today by giving us a call at 888-601-5359 or contacting us online.

74% of people use social media when making a purchasing decision.

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What is social selling?

Social selling, also referred to as social commerce, is the practice of using social media to connect with leads and customers and nurture them toward converting. 

Social selling is a valuable digital marketing practice because it helps businesses build meaningful relationships with their audience and brand awareness through social media engagement and activity.

50+ social selling statistics you should know

Learn more about why social selling is so effective for businesses by checking out some general statistics about social selling, including social selling stats broken down by platform.

General social selling stats

  1. $6.2 trillion in revenue is expected to be generated through social selling by 2030
  2. $2.9 trillion is the estimated value of social commerce sales by 2026
  3. $992 billion was the estimated value of sales that occurred on social media platforms in 2022
  4. $728 billion in revenue was generated by social selling in 2022
  5. $145.2 billion is the projected number social commerce sales could reach in the U.S. in 2028
  6. $51.8 billion was the estimated number of social commerce sales in the U.S. in 2022
  7. Over 7 in 10 consumers engaged in live shopping in Thailand, India, and China in 2022
  8. 90% of Internet users in Thailand purchased from social networking sites in 2022
  9. 86% of Internet users in India are expected to be social buyers
  10. 78% of social sellers outsell peers who don’t use social media
  11. 75% of business-to-business (B2B) buyers use social media to make buying decisions
  12. 65% of salespeople rely on social selling activities to fill their pipeline
  13. 51% is how much more likely social selling leaders are to reach their quota opposed to non-social sellers
  14. 45% more sales opportunities are created by social selling leaders than those with a low social selling index

Facebook social selling stats

  1. 3 billion users are active on Facebook each month
  2. Over 200 million active Facebook users interact on Facebook Shops
  3. 69 million shoppers in the U.S. are expected to use Facebook to make purchases by 2025
  4. Over 63 million shoppers in the U.S. made purchases through Facebook in 2022
  5. 1 million brands sell on Facebook
  6. 19% of digital shoppers in the U.S. used Facebook to make purchases in 2022
  7. Facebook was the top social networking platform where Internet users purchased products during live-streaming events in 2022

Instagram social selling stats

  1. 2 billion users are active on Instagram each month
  2. 92% of people act at the moment of seeing a product on Instagram
  3. 90% of Instagram users follow at least one brand
  4. 78% of consumers say Instagram has been influential in helping them discover new brands
  5. 70% of shoppers look to Instagram when making a purchase
  6. Nearly 50% of people use Instagram to shop each week

TikTok social selling stats

  1. Over 1 billion users are active on TikTok each month
  2. 1 in 3 weekly Gen Z TikTok users are interested in buying from TikTok LIVEs because they get to see the product in action rather than just photos of it
  3. 1.2x is how much more likely Gen Z users are to engage with a brand when turning to TikTok while shopping online
  4. Over 71% of TikTok users said they shopped when they stumbled across something in their feeds
  5. 64% of TikTok users are interested in watching LIVE content from brands
  6. 58% of TikTok users use the platform for shopping inspiration
  7. 45% of U.S. TikTok users feel more connected to brands that teach them something new or give them information about themselves

Pinterest social selling stats

  1. 463 million people use Pinterest each month to inspire their next purchase
  2. 445 million users are active on Pinterest each month
  3. 80% of weekly Pinterest users have discovered a new brand or product on Pinterest
  4. 47% of U.S. Pinterest users use the platform to find and shop for products
  5. 17% of Pinterest users follow a brand on Pinterest

YouTube social selling stats

  1. 2.5 billion is the number of monthly active users on YouTube
  2. 90% of people say video helps them make purchasing decisions
  3. 70% of YouTube users have made a purchase from a brand after seeing a product via video
  4. 40% of shoppers worldwide bought products they found on YouTube
  5. 35% of YouTube users follow a brand on YouTube
  6. 9% of digital shoppers in the U.S. used YouTube to make purchases in 2022

LinkedIn social selling stats

  1. 65 million LinkedIn users are decision-makers
  2. 6x is how much more likely audiences are to convert when exposed to brand messaging on LinkedIn
  3. 89% of B2B marketers use LinkedIn to generate leads
  4. 61% of people use LinkedIn to generate business
  5. 50% of B2B buyers use LinkedIn as a trusted source of information when shopping

Twitter social selling stats

  1. 330 million people use Twitter each day
  2. 85% of Twitter users who follow a brand tend to feel more connected to them
  3. 53% of Twitter users tend to be early product adopters
  4. 52% of Twitter users have purchased items from a brand after seeing them on the platform
  5. 26% more time is spent viewing ads on Twitter than on any other social media platform
  6. 22% of users follow a brand on Twitter

Growing your social presence with WebFX is a walk in the park.

“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”

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Begin your social selling journey today

Social selling on any platform can help you grow brand awareness for your business and build stronger relationships with your audience. Whether you’re investing in content creation or want to use social media to enhance your customer service strategy, social selling is a digital marketing strategy you don’t want to miss out on.

WebFX is an award-winning social media marketing agency with 500+ team members who love helping businesses connect with people on social media. Give us a call at 888-601-5359 or contact us online today to start your social selling journey with WebFX!