Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Social selling gives businesses the opportunity to nurture better relationships with their prospects while showing them the value of their products and services. Today, we’re taking a look at just how effective this digital marketing strategy can be by exploring over 50 social commerce statistics.
Looking to try your hand at social selling? See how WebFX can help you dive into social selling today by giving us a call at 888-601-5359 or contacting us online.
What is social selling?
Social selling, or social commerce, is the practice of using social media to connect with leads and customers and nurture them toward converting. It’s a valuable digital marketing practice that helps businesses build meaningful relationships with audiences and generate brand awareness through social media engagement and activity.
General social selling statistics
Learn more about why social selling is so effective for businesses by checking out some general statistics about social selling, including social selling stats broken down by platform.
Social commerce revenues are expected to reach over $1 trillion by 2028
Social commerce is expected to generate $699 billion in revenue by the end of 2024
Worldwide social selling and commerce generated over $571 billion in revenue in 2023
About 75% of users worldwide 18–34 years old have made a purchase on social media
Approximately 66% of millennials follow and purchase goods from the social media accounts of brands
Roughly 60% of Gen X users follow and purchase from the social media accounts of retailers
57% of online consumers in the U.S. use social media sites as e-commerce purchase channels
50% of Gen Z users follow and purchase items from influencers on social media
39% of people said deals and discounts are top factors motivating them to increase their use of social commerce
33% of people said ease of purchase is the top factor motivating them to increase their use of social commerce
33% of worldwide social commerce spending is expected to come from millennials in 2025
29% of worldwide social commerce spending is expected to come from Gen Z in 2025
28% of people said exclusive offers are the top factor motivating them to increase their use of social commerce
28% of worldwide social commerce spending is expected to come from Gen X in 2025
Social commerce is projected to account for 20% of all global online sales in 2025
Sales through social networks accounted for 18% of all online sales in the U.S. in 2023
11% of boomers follow and purchase items from influencers on social media
10% of worldwide social commerce spending is expected to come from boomers in 2025
Consumers making purchases on social media are most likely to buy 1–5 products
Facebook social selling statistics
250 million sellers worldwide use Facebook Marketplace
Roughly $94 million in social commerce revenue is estimated to be generated on Facebook and Instagram in 2024
Over 64 million consumers are estimated to shop on Facebook in 2024
Roughly 40% of Facebook users shop on Facebook Marketplace
27% of global online shoppers said they’re most likely to shop on Facebook
23% of global consumers say Facebook delivers the best social selling experience
20% of digital buyers in the U.S. use Facebook for shopping
Instagram social selling statistics
70% of shoppers look to Instagram when making a purchase
Nearly 50% of people say they use Instagram to shop every week
18% of global consumers say Instagram delivers the best social selling experience
Nearly 12% of digital buyers in the U.S. use Instagram for shopping
TikTok social selling statistics
35.8 million social buyers are active on TikTok in the U.S.
85% of U.S. sales on TikTok Shop are attributed to health and beauty products
11% of U.S. sales on TikTok Shop are attributed to food products
8% of global consumers say TikTok delivers the best social selling experience
Roughly 4% of U.S. sales on TikTok Shop are attributed to household care products
Pinterest social selling statistics
96% of the top searches on Pinterest are unbranded
85% of U.S. “Pinners” (or users) have made a purchase based on Pins from brands
80% of weekly Pinners say they feel inspired by the shopping experience on Pinterest
Pinterest saw a 50% year-over-year (YoY) increase in shoppable Pins saved to users” boards
Shoppers on Pinterest spend 2x more money per month than people on other platforms
The #1 reason people use Pinterest is to find information about products and brands
Whether you’re investing in content creation or want to use social media to enhance your customer service strategy, social selling is a digital marketing strategy you don’t want to miss out on.
WebFX is an award-winning social media marketing agency with 500+ team members who love helping businesses connect with people on social media. Give us a call at 888-601-5359 or contact us online today to start your social selling journey with WebFX!
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