Email Marketing Agency - WebFX

How to choose the best email marketing agency for your business

With so many choices out there, finding the perfect email marketing agency can be difficult. But there are a few things to consider that should make your choice easier.

1. Location

Though being in close proximity to your email marketing agency isn’t crucial, you have to imagine the way you see your partnership going.

Do you enjoy in-person meetings with people working with your business? Or do you have no problem talking over the phone, emailing, or via Skype?

If you don’t mind not being able to meet in person often, location won’t matter. However, take time to consider if you’ll want to regularly meet with your email marketer to talk about your campaign, new goals, etc.

2. Budget

One of the most important things about hiring anyone for your company is your budget. Though often we like to think that we have limitless spend, when you’re running a business, every penny counts.

That’s why it’s crucial that you consider your budget.

You should start by making a shortlist of all the email marketing agencies that you’re interested in. You should also set a budget at the start of your search. This budget should be concrete, and not able to be amended.

That way, when you see an agency that is too high price wise, you can cross them off your list.

Not only does this make it easier to come to a decision, but it ensures that you’re responsibly budgeting your business.

3. Their personality

You should never hire an email marketing agency without first getting to know them. You should do a lot of research before you contact them, and when you do speak, be sure to ask a lot of questions.

They should make it clear that your goals are their goals, and that when you work together, they are working to get results for you.

You should also monitor if conversation is easy, if they're confident in their abilities, and if they seem willing to go the extra mile for your company's success. They should have no problem sharing the exact prices of their services. If they seem hesitant, you should reconsider.

4. Reviews and testimonials

Another important deciding factor when choosing an email marketing agency is what their reviews say about them and how many testimonials they have.

Review can be found on sites like Yelp and help you to understand other customers experience with them. Everyone has a different experience, so you shouldn’t shy away from an agency if they have one or two bad reviews. However, if most of the reviews are negative, you may want to keep looking.

A fantastic email marketing agency will have hundreds of testimonials — or proof of how their satisfied clients feel about the services.

Testimonials can usually be found on an agency’s website, and they can be in the form of textual content or a video.

An agency with little to no testimonials likely doesn’t have much experience — so you should aim to find an agency with an excess of testimonials.

Why WebFX is a top email marketing agency

It can be difficult to find an email marketing agency that understands your business, your industry, your competition, and your goals. But at WebFX, we do it all.

We know that no two businesses are the same. That’s why we provide custom campaigns to each of our clients. You’ll be assigned your own, personal email marketer that will take care of your campaign, report on its goals, and more.

Our process

But before we get to that, let’s talk about what we’ll do before we start your campaign.

1. We’ll get to know your competition

We want you to have the best chance to standing out in your potential clients’ inbox, so we’ll ask you about your competition, and create a custom email marketing strategy that drives even more results.

We’ll research things like how they interact with their clients, their brand, their offerings, and more.

In getting to know your greatest competition, we’ll get to know your industry better, too.

2. We’ll research your industry

We want to know everything about your industry so we have all the knowledge necessary to create a successful email marketing campaign.

We want to know how much people spend in your industry yearly, how your industry stacks up in the scheme of ecommerce, and more.

The more we know about your industry, the better we can craft the perfect email marketing campaign.

3. We’ll ask you about your audience

Your audience is the most important part of the equation. Without learning about them, we won’t understand how to market your products to them successfully.

We’ll ask you about things like general age group, male or female, geographic location, and more. This will help us understand how your emails should look, the tone they should promote, and the best way to sell your products and inform you audience in an email-based format.

After we know everything about your industry, competition and audience, we’ll start your campaign.

We have three different pricing packages for our email marketing plans, including basic, market leader, and enterprise. Your email marketer will fill you in on the differences between each, and help you fit the one that fits your business best.

Are you ready to work with a top-notch email marketing agency?

If you’re interested in starting an email marketing campaign, but aren’t sure where to start, WebFX can help.

We’re a full-service digital marketing agency which means we don’t just specialize in developing your email campaign, but we also offer some of the best digital marketing strategies available. Some other services we offer include:

• PPC (pay-per-click advertising)
• Social media marketing
• Content marketing
• SEO (search engine optimization)
• Web design
• Web development
• Infographic creation
• Video production
• Reputation management

If you’re looking to create a well-rounded, multi-strategy campaign, we can help.