Email blast definition: Email blasts, also called eblasts, are generic emails that get sent to a large mailing list. Eblasts rarely use personalization or segmentation, which lowers the effectiveness of email blasts.
Sending many emails to your audience is an effective way to drive more sales and revenue for your business. That’s why sending an email blast has become a popular email marketing technique for businesses.
If you’re wondering how to maximize your results from your email marketing campaign with eblasts, you’ve come to the right place. We’ll cover the meaning of email blasts, plus how to do an email blast successfully to drive more revenue for your business. So, keep reading to learn more!
And if you want eblast help from a top email marketing agency, WebFX has got you covered. At WebFX, our team of over 500 email marketing specialists knows how to create a campaign that will encourage clicks and conversions for your business.
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What is an email blast (eblast)?
So, what is an email blast anyway? An email blast involves sending a single email to many recipients. You can send an email blast to your entire subscriber list or a segment of your subscriber list. Email blasts can consist of promotional emails, newsletters, business updates, and more sent to a larger number of recipients to help ensure that your emails have a wide reach.
Are email blasts effective?
Now that you know the email blast definition, let’s dive into whether it’s effective. Before we explore how to create an email blast, it’s important to note that sending the same email to every subscriber might not consistently achieve the best results for your campaign. For example, your subscribers will have different interests and might be at different stages in your sales funnel.
That means they might not open or interact with your email blast if your email isn’t relevant to them. That’s why it’s essential to send an email blast that resonates with your subscribers — which you can do through segmentation.
We’ll explain more about how to create an email blast in the next section.
How to send an email blast in 5 easy steps
Now that you know the definition of an email blast, let’s dive into how to send an email blast with this step-by-step guide.
Here’s how to do an email blast in five easy steps:
- Segment your email subscribers
- Use an attention-grabbing call to action (CTA)
- Write engaging email copy
- Send your emails with email blast software
- Track and measure your results
1. Segment your email subscribers
When answering, “What is an email blast?” I mentioned that eblasts aren’t that effective.
That’s because the key to sending email blasts is to ensure that your email reaches the consumers who are the most interested in its content.
For example, if you’re sending an email that promotes a new product or service, you want to ensure that email reaches the users who are most likely to purchase that product or use that service.
One of the best ways to do this is to segment your subscriber list. Email segmentation involves dividing your subscribers into groups, or segments, based on similar interests, demographics, and more to send highly targeted and personalized emails.
You can segment your subscribers based on their:
- Purchase history
- And more
Once you’ve segmented your subscriber list, start thinking about which types of emails you want to send to your segments. For example, suppose you have subscribers that have previously purchased your product and services. In that case, you can send them a promotional email that advertises similar products or services they would be interested in to increase your sales.
2. Use an attention-grabbing call to action (CTA)
The second step in our how to send out email blasts guide is to use an attention-grabbing CTA. CTAs are essential for guiding your subscribers to take action after reading your email. Your CTA can encourage readers to read your custom content on your website, browse your products and services, or make a purchase.
When creating email blasts, ensure your CTA should stands out from the rest of your eblast to encourage more clicks and conversions for your business. By ensuring your CTA button uses bright colors, you can help your CTA stand out from the rest of your email copy.
You can also use attention-grabbing phrases in your CTAs like “buy now before it’s too late” to encourage users to perform your desired action.
3. Write engaging email copy
The third step in how to send an email blast is to write engaging email copy. Your email copy is one of the most essential elements of your eblast. It provides your subscribers with crucial information about your business and explains the benefits and perks of your products and services.
Before sending email blasts, make sure your email copy includes attention-grabbing subject lines that encourage users to open and read your emails. Your email content should also be personalized to specific users and speak to their interests, to create messages that resonate with your subscribers and encourage them to take action.
Here are some of our favorite email copywriting tips:
- Keep it short and sweet
- Use your subject line to explain what users will find inside the email
- Personalize your subject lines to different users, like by their industry, if you operate a business to business (B2B) model
- Use strong verbs, such as “discover,” “maximize,” “start,” “upgrade”
- Demonstrate urgency by using phrases like “act now” or “start today”
4. Send your emails with email blast software
It can be challenging to manually send large batches of emails to your growing subscriber lists. Luckily, there are plenty of email marketing tools, like EmailMarketingFX, and email blast software options to help you manage your email blasts and send them automatically.
With EmailMarketingFX, you can:
- Schedule an unlimited number of autoresponders to send emails automatically when users take specific actions on your website, such as signing up for your emails
- Create custom reusable email templates
- View subscriber statistics and metrics
- Create custom fields that your subscribers can fill out, providing with essential data you can use to personalize your campaign
- And much more!
When it comes to creating email blasts that reach the right subscribers and increase your conversions and sales, using an email blast software like EmailMarketingFX is a must.
5. Track and measure your results
The last step in how to send out email blasts is to track and measure your results. Once you’ve sent your email blast, it’s essential to measure your results. When you track the success of your email blast, you can learn which strategies achieved the best results for your business.
- CTR: Your CTR tells you how many users clicked on something in your email after opening it.
- Conversion rate: Your conversion rate tells you how many subscribers took the desired action after reading your email, such as making a purchase.
- Unsubscribe rate: Your unsubscribe rate tells you how many users unsubscribed from your emails. This metric can let you know that some aspect of your email blast is driving subscribers away.
Tracking and analyzing metrics and data from your email blast is the key to learning which areas of your campaign need improvement.
As a result, you can optimize your campaign to send better targeted email blasts that resonate with your subscribers to drive better results for your business in the future.
Top tips to improve your email blasts
Searching for email blast tips to spice up your campaign? Here are our favorite tips for success:
1. Find the perfect send time
Sending your emails at the right time is the key to unlocking more opens and clicks. To find the best send time, consider your recipient’s time zone. You can also look back at your previous email data to see which send times resulted in the highest open rate.
You may need to experiment with send times if you don’t have any previous email data to go off of. Once you find an optimal send time, you can rest easy knowing that you’re sending your emails when your audience is most likely to be checking their inboxes.
2. Personalize your messages
People love emails that are tailored to their unique interests and needs. So, if you want to maximize your email engagement and conversions, you’ll need to personalize your messages.
To personalize your emails, you can consider adding your subscribers name or company name in your subject line or email copy. Consider your subscriber’s interests and then tailor your copy to match. For example, you can send product recommendations to people who are interested in one of your products, like camping gear.
3. Create a consistent design
It’s essential to use a design that reflects your brand and website when sending eblasts so your recipients instantly recognize that the email came from your company.
To create a consistent design across your email campaigns, consider creating an email template that you can use for each email. You can also search for an existing template from your email marketing platform if you use one.
Email Blast (Eblast) Frequently Asked Questions (FAQs)
Looking for some quick answers to common eblast questions? We’ve got you covered!
1. How to do an email blast?
The first step for how to do an email blast is to use a reliable eblast software, like EmailMarketingFX. Then you can import your email list, design and write your email, then hit schedule and send.
2. What is a blast email (eblast?)
A blast email, or an eblast, is the process of sending a single email to several recipients at the same time. The main goal of a blast email is to get your message out to a wider audience.
3. Are email blasts spam?
A blast email in of itself isn’t spam. But, the improper use of it is. If you send too many irrelevant emails to your contacts, your subscribers would likely see this as spam. Ensure your emails provide value to your subscribers and resonate with their interests and needs to avoid your messages being marked as spam.
4. How often should you send out email blasts?
Depending on the content of your email, it’s usually a good idea to send an email blast about twice a month or every two weeks.
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