Email Blast: Definition, Tips, and Step-by-Step Guide to Sending Eblasts

Abby is a Marketing Writer at WebFX. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. When Abby isn't writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book.

Definition: Email blasts, also called eblasts, are generic emails that get sent to a large mailing list. Eblasts rarely use personalization or segmentation, which lowers the effectiveness of email blasts.

Sending many emails to your audience is an effective way to drive more sales and revenue for your business. That’s why sending an email blast has become a popular email marketing technique for businesses.

If you’re wondering how to maximize your results from your email marketing campaign with eblasts, you’ve come to the right place. We’ll cover the meaning of email blasts, plus how to do an email blast successfully to drive more revenue for your business. So, keep reading to learn more!

And if you want eblast help from a top email marketing agency, WebFX has got you covered. At WebFX, our team of over 450 email marketing specialists knows how to create a campaign that will encourage clicks and conversions for your business.

Contact us online or speak with one of our strategists by calling 888-601-5359 to learn more about how our email marketing services can boost sales and revenue for your business.

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What is an email blast?

So, what is an email blast anyway? An email blast involves sending a single email to many recipients. You can send an email blast to your entire subscriber list or a segment of your subscriber list. Email blasts can consist of promotional emails, newsletters, business updates, and more sent to a larger number of recipients to help ensure that your emails have a wide reach.

Are email blasts effective?

However, it’s important to note that sending the same email to every subscriber might not consistently achieve the best results for your campaign. For example, your subscribers will have different interests and might be at different stages in your sales funnel.

That means they might not open or interact with your email blast if your email isn’t relevant to them. That’s why it’s essential to send an email blast that resonates with your subscribers — which you can do through segmentation.

We’ll explain more about how you can send a successful email blast in the next section.

How to do an email blast in 5 easy steps

Now that you know the definition of an email blast, let’s dive into how to send an email blast with this step-by-step guide.

Here’s how to do an email blast in five easy steps:

  1. Segment your email subscribers
  2. Use an attention-grabbing call to action (CTA)
  3. Write engaging email copy
  4. Send your emails with email blast software
  5. Track and measure your results

1. Segment your email subscribers

When answering, “What is an email blast?” I mentioned that eblasts aren’t that effective.

That’s because the key to any successful email blast is to ensure that your email reaches the consumers who are the most interested in its content.

For example, if you’re sending an email that promotes a new product or service, you want to ensure that email reaches the users who are most likely to purchase that product or use that service.

pie chart and bar chart of segmented email subscribers

One of the best ways to do this is to segment your subscriber list. Email segmentation involves dividing your subscribers into groups, or segments, based on similar interests, demographics, and more to send highly targeted and personalized emails.

You can segment your subscribers based on their:

  • Age
  • Location
  • Gender
  • Purchase history
  • Interests
  • And more

Once you’ve segmented your subscriber list, start thinking about which types of emails you want to send to your segments. For example, suppose you have subscribers that have previously purchased your product and services. In that case, you can send them a promotional email that advertises similar products or services they would be interested in to increase your sales.

2. Use an attention-grabbing call to action (CTA)

CTAs are essential for guiding your subscribers to take action after reading your email. Your CTA can encourage readers to read your custom content on your website, browse your products and services, or make a purchase.

A Hello Fresh call to action

Your CTA should stand out from the rest of your eblast to encourage more clicks and conversions for your business. By ensuring your CTA button uses bright colors, you can help your CTA stand out from the rest of your email copy.

You can also use attention-grabbing phrases in your CTAs like “buy now before it’s too late” to encourage users to perform your desired action.

3. Write engaging email copy

Your email copy is one of the most essential elements of your eblast. It provides your subscribers with crucial information about your business and explains the benefits and perks of your products and services.

Your email copy should include attention-grabbing subject lines that encourage users to open and read your emails. Your email content should also be personalized to specific users and speak to their interests, to create messages that resonate with your subscribers and encourage them to take action.

Lowest price of the year call to action

Here are some of our favorite email copywriting tips:

  • Keep it short and sweet
  • Use your subject line to explain what users will find inside the email
  • Personalize your subject lines to different users, like by their industry, if you operate a business to business (B2B) model
  • Use strong verbs, such as “discover,” “maximize,” “start,” “upgrade”
  • Demonstrate urgency by using phrases like “act now” or “start today”

By writing personalized and engaging email copy, you can help increase your click-through rate (CTR) by 14% and increase conversions by 10%.

4. Send your emails with email blast software

It can be challenging to manually send large batches of  to your growing subscriber lists. Luckily, there are plenty of email marketing tools, like EmailMarketingFX, and email blast software options to help you manage your email blasts and send them automatically.

With EmailMarketingFX, you can:

  • Schedule an unlimited number of autoresponders to send emails automatically when users take specific actions on your website, such as signing up for your emails
  • Create custom reusable email templates
  • View subscriber statistics and metrics
  • Create custom fields that your subscribers can fill out, providing with essential data you can use to personalize your campaign
  • And much more!

If you want to send large numbers of emails that reach the right subscribers to increase your conversions and sales, using an email blast software like EmailMarketingFX is a must.

5. Track and measure your results

Once you’ve sent your email blast, it’s essential to measure your results. When you track the success of your email blast, you can learn which strategies achieved the best results for your business.

Here are a few essential email marketing metrics and key performance indicators (KPIs) you can track to measure your email blast’s performance:

  • CTR: Your CTR tells you how many users clicked on something in your email after opening it.
  • Conversion rate: Your conversion rate tells you how many subscribers took the desired action after reading your email, such as making a purchase.
  • Unsubscribe rate: Your unsubscribe rate tells you how many users unsubscribed from your emails. This metric can let you know that some aspect of your email blast is driving subscribers away.

Tracking and analyzing metrics and data from your email blast is the key to learning which areas of your campaign need improvement.

As a result, you can optimize your campaign to send better targeted email blasts that resonate with your subscribers to drive better results for your business in the future.

Time to Level Up Your Sales

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Send compelling emails that boost your revenue with WebFX

Do you want to send targeted and engaging email blasts that drive sales for your business, but aren’t sure how to get started? WebFX can help.

WebFX is a top email marketing agency specializing in creating custom email campaigns that suit the needs of your business. Our experts can implement and manage an email marketing campaign and send email blasts that drive clicks, leads, and conversions for your company.

In just the past few years, we’ve driven over $3 billion in revenue and generated more than 7.8 million leads for clients with our industry-leading email marketing services. And we can help your business achieve impressive results too.

Chat with one of our strategists by calling 888-601-5359 or contact us online to start generating leads and increasing conversions with a custom email marketing campaign for your company.

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