Get an inside look at our enterprise SEO firm’s approach
WebFX is an enterprise SEO agency that provides amazing results to our clients.
Get an inside look at what our enterprise SEO services include, and how they can work together to create the perfect enterprise SEO strategy for your unique company.
When you work with a top agency like WebFX, we’ll start by taking care of the small details that can make or break your campaign.
We’ll start with keyword optimization to ensure that your site pages are targeting your most valuable keywords — the ones that your highly-qualified customers search for. We offer basic, aggressive, and market leader plans, which allow you to target 300, 450, or 600 keywords.
Dedicated account team
When you work with a company that provides SEO services to smaller business, a one-person team might implement your campaign, but when you work with our enterprise SEO agency, you’ll have a whole team working on your strategy.
No matter what tier of products you opt for, with WebFX, you’ll have at least five strategy members working on your account to ensure that it drives the best results possible for your company.
It’s extremely important for an enterprise SEO firm to perform an SEO audit of your existing site. This will allow them to gain crucial insight into the strategies you already utilize, what can be improved, and what you’re doing well.
From there, your SEO company will be able to plan out the perfect campaign based on your website needs and goals.
If you’ve ever heard the phrase “content is king,” it’s a phrase to live by. Without content, you won’t be able to rank in search engines, so your website has very little purpose without content.
Content is extremely important, but it’s only effective when it targets the right keywords, provides informative and beneficial information, and follows SEO best practices.
When you work with our enterprise SEO agency, you’ll have access to a talented team of writers that can create high-quality content for your website.
Link building is an important part of SEO, and without it, you’ll have a hard time calling your campaign successful.
There are two kinds of links — internal links and backlinks.
Backlinks are when another website references your website and links to one of your site pages. These are great for credibility, and if a high-authority website links to yours, it gives your site some brownie points with Google.
Internal links are the links that you utilize throughout your site pages that link to other pages on your site. These links help Google find and index your site pages faster, which means they can rank faster in search engine results pages.
Our enterprise SEO firm will help you create an efficient internal linking structure on your own site and encourage other sites to link to your pages as well.
Conversion rate optimization
One of the characteristics that makes our enterprise SEO agency different is that we dive into analytics and data to find the best possible strategy for your company.
At WebFX, we offer conversion rate optimization, or CRO, as a part of our enterprise SEO strategies since it’s extremely useful in determining how to increase sales on your website.
As an enterprise SEO company, we look at the whole picture. Your website isn’t as effective as possible if it doesn’t provide a great user experience.
User experience (UX), refers to how good or bad a site visit was in the eyes of your customer. Some components that create a great UX is a simple navigation bar, internal links, page speed, and multimedia elements on every page.
A great UX makes users want to stay on your website and can affect things like time on page and bounce rate.
Website analytics and reporting
If you want to have a successful enterprise SEO strategy, web analytics are key.
The best enterprise SEO agencies will offer website analytics as a part of your strategy since it’s essentially what all campaign decisions are based on.
With analytics, our SEO company can track just about anything. Check out what is trackable through Google Analytics:
- How many views any one page on your website has: How many times a user landed, entered, or navigated to each page.
- Average time users spend on your site pages: The measure of time users spend on any one page.
- Bounce rate: The percentage of users that bounce after viewing just one page.
- Page value according to custom goals that you set: How much a specific page is worth in monetary value.
- Site speed metrics: How fast your site pages load.
- Overall website traffic: How much traffic your site gets as a whole.
- How your website traffic changes over a custom period of time: You can set a custom time period to see the fluctuations in site traffic over a month, two months, or any other custom measure of time.
- How visitors found your website and how they entered each page: This includes direct traffic, which is when a user types the URL directly into the search bar, organic search, which is when a user utilizes a search engine, referral, which is when a user clicked on a link that referred them to your page from another website, email, paid search, social media, and more.
- Audience information: You can track the location of your site visitors as well as their primary language.
- Devices used to view your pages: Determine what devices users visit your site with, whether it be a smartphone, tablet, or desktop.
All of this information provides priceless data when it comes to optimization tactics for your website. Analytics allow our SEO company to determine which of your pages are performing well, which could use some help, and even point them in the right direction when it comes to fixing or improving site issues.
After using analytics to determine how your site is performing, we'll provide you with a report of our findings.
This lets you know how your site is doing, in addition to giving you the opportunity to ask questions about your campaign.
Social media strategy
Remember how early on, we mentioned that an enterprise SEO company offers a wide variety of marketing strategies?
At WebFX, we offer a social media strategy as a part of our enterprise SEO strategy, since we believe that it’s extremely important to help you increase brand awareness and connect with your audience.
We’ll help you determine what social media platforms are right for your business, create unique content to post, and keep you updated with how your campaign is performing over time.
How does our enterprise SEO company measure your success?
Results matter to your business, and you need an enterprise SEO company that understands that.
At WebFX, we measure our success by your success. That’s why our dedicated account managers and more than 200 SEO specialists focus on the results that matter most to your company, from qualified leads to in-store visits.
A few examples of some of the metrics our team monitors and tracks include:
- Phone calls
When you partner with our enterprise SEO agency, expect your dedicated account manager to ask about your goals — or what you want from corporate-level SEO. They can then recommend monthly and quarterly goals, as well as set up the appropriate tracking.