What Is Enterprise Local SEO? The 4 Best Strategies to Boost Sales
But first, what is enterprise local SEO, and how can you use it to help grow your business? Keep reading to find out!
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What is enterprise local SEO?
Enterprise local SEO is a large-scale digital marketing strategy that can help you reach more customers in your local area by improving your website’s presence in the search engine results page (SERPs). Enterprise local SEO can involve optimizing hundreds of website pages and managing several physical store locations to help your website reach more local customers.
Why is local SEO for enterprises important?
As a result, more local customers will be able to find your business when they search for words and phrases related to your company.
How does local search work?
Local SEO searches often involve a user searching for phrases like “near me” or “in [city].” For example, if a user searched for “restaurants near me,” they would get a result that looks like this:
With these results, users can explore brands, products, and services near their current location or in their city. And with 4 in 5 consumers using search engines to find local information, optimizing your website for local SEO is essential.
Benefits of enterprise local SEO
Now that you know the answer to “what is enterprise local SEO,” let’s discuss how it can benefit your business. With effective local SEO strategies, you can reach more members of your target audience and increase your leads and conversions.
Here are three significant benefits of enterprise local SEO:
- Increased web traffic: More consumers will discover your website because enterprise local SEO strategies can improve your search result rankings. In fact, just a one spot increase in rankings can improve your click-through rate (CTR) by 30.8%, generating more traffic to your website.
- Attract more qualified leads: Local SEO can also help you target the keywords and phrases that your target audience is searching for. That means you can help more users interested in your products and services find your enterprise online, earning you more conversions and qualified leads.
- Improve your brand credibility and awareness: Many enterprise local SEO strategies focus on increasing your ratings and reviews because they can influence your rankings and CTR. When you take steps to earn more positive reviews and higher ratings, both Google and users will find your brand and website trustworthy, building a credible reputation for your enterprise and increasing your brand awareness.
Now that you know more about the benefits of enterprise local SEO, we’ll dive into some revenue-driving strategies that’ll help you optimize your website for local searches below.
Enterprise local SEO strategies to expand your reach
Here are our top four favorite local SEO for enterprises strategies to help you grow your business:
1. Complete your Google Business Profile Listing
Claiming your Google Business Profile listing is essential for attracting more local customers to both your website and physical location. By completing your Google Business Profile, you can ensure that your website will appear at the top of the search results and in Google Maps.
And if you have multiple business locations, you can manage them with Google Business Profile all in one place, so each of your locations can rank higher in the SERPs.
With Google Business Profile, users will be able to find your business when they conduct a local search online and when they’re exploring their local area. This can help more potential customers find your enterprise and either visit your store location or your website and eventually convert into a customer.
To optimize Google Business Profile for the best results, be sure to include:
- Your business name, address, and phone number so consumers can easily contact you
- Your opening hours, so users know when they can come to visit or give you a call
- Photos of your store, products, and more to provide an insight into your brand
2. Identify relevant keywords
Keyword research is essential for any local SEO campaign. You will first need to identify the words and phrases your target audience searches before you can begin to insert them into your content and optimize your website for local searches.
With KeywordsFX, you can explore keywords and phrases that relate to your products and services. You can also filter your results by modifiers and questions, so you can view a complete list of related keywords that your potential customers search for.
By identifying the best keywords for enterprise local SEO, you can help your website rank higher in the search results when users search for those keywords, improving your online visibility and generating more traffic to your website as a result.
3. Optimize your website
The next local SEO for enterprises strategy is to optimize your website for local SEO. While Google Business Profile can help you reach more local customers, your website can increase your chances even more.
If you want your business to rank higher in the SERPs for each of your locations, optimizing your website and inserting the best keywords throughout your content and pages is a must. You can use a website optimization checklist to work through these optimizations.
Search engines like Google take several factors into account when determining search results rankings, and your website is one of them.
Here are a few tips to help you optimize your website for local searches:
- Create location-specific custom content
- Insert location keywords and phrases throughout your web pages
- Improve your page load speed
- Implement responsive design to make your website mobile-friendly
Ensuring that you equip your website with location-specific content, fast load times, and a mobile-friendly experience is essential. Google will receive signals that your website provides a great user experience and has the information users search for, improving your ranking in the SERPs.
4. Plan for voice search
Our last enterprise local SEO strategy is to plan for voice search. More than 55% of users use voice search to find local businesses and explore their local area. With this increase in voice searches, it’s essential to optimize your local SEO strategy for voice.
Voice search can sometimes differ from similar typed searches because users will generally use different phrasing. For example, a user might type “restaurants near me” but ask “where can I find a restaurant near me” when conducting a voice search.
By understanding these differences in keywords for voice search, you can begin to include the words and phrases that users search for verbally throughout your website. As a result, voice search optimization can help you reach more local customers, expanding your reach and generating more sales for your business.
Boost your revenue with enterprise local SEO services from WebFX
Are you ready to expand your reach and boost revenue for your enterprise? Leading local SEO services from WebFX can help you accomplish your enterprise business goals.
We have over 25 years of experience driving revenue and leads for enterprises just like yours. Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how we can grow your company.