Social media is an outstanding tool for staying in touch with your customers. As a motorcycle dealer, you always have new bikes and accessories to introduce to the public. Carrying incredible products from trusted brands ensures you can offer what enthusiasts want, but they need an easy way to stay in the loop.
With the right approach, you can keep current customers updated and expand into new markets through social media. Improve your relationships with followers to attract leads to your website and boost your return on investment.
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
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The power of social media in the motorcycle industry
Popular social media platforms enable you to connect with your audience in real time. Posting details about the newest items in your inventory, events, sales promotions, and repair services is an efficient way to stay transparent with prospective customers and keep groups up-to-date with your brand.
Tell your unique story and create an online community of people with something in common — a passion for your motorcycle dealership. Most social media channels are free to use, and you can actively position your offerings in front of people who matter most.
Social media allows customers to learn valuable information about your brand and ask questions about how you can assist them via comment sections and direct messages. Close to 75% of people use social media to influence buying decisions — it’s time to get on board.
Social media outlets worth trying
It seems like there’s always a new social media platform gaining momentum in your industry. Knowing where to focus your social media campaign keeps you moving in the right direction. Of course, we’re talking about generating new leads for your motorcycle dealership.
Heading where the numbers are for your social media campaign helps you get your messages out to the masses. Create accounts on the platforms below for a well-rounded social media strategy.
- Facebook: Post images, videos, status updates, and content related to your mission.
- Instagram: Show your followers pictures of new inventory arrivals.
- Twitter: Share brief statements about events, industry news, and upcoming sales.
- LinkedIn: Help others see company milestones and hire new employees.
- Pinterest: Explain how enthusiasts can complete custom motorcycle projects and inspire them.
4 Tips for your motorcycle dealership’s next social media campaign
Posting original content across your social media pages is an exciting way to communicate with your audience. Once your social media accounts are up and running, keep the following in mind to ensure you utilize the platforms to their fullest potential and put your best foot forward.
1. Maintain a professional appearance online
Remain consistent across all of your social media accounts. Details like branding logos and fonts can make or break your brand’s online appearance.
When you’d like to incorporate custom backgrounds, headers, and profile designs across pages, working with a credible social media advertising agency is the right decision. Maintain an online presence that corresponds with your motorcycle dealership’s mission and aesthetic.
The right social media page design helps users identify your brand and trust they’re following the right business online.
2. Create content that followers want to see
Followers are more inclined to follow your accounts when your social media posts are engaging. You know your motorcycle dealership better than anyone else. See what you can do to post a mixture of content across various social media outlets.
Get creative with content ranging from exclusive looks at the latest gear on the market to recorded question-and-answer sessions about the bikes your employees recommend.
3. Lead prospective customers to different parts of your site
Social media is a wonderful way to post links to sections of your site you’d like more traffic. Maybe your motorcycle dealership will come up with how-to guides for an online blog. Telling your social media audience to check out your articles with an intriguing post or appealing infographic will encourage followers to read more and put your online content in front of new eyes.
Your followers may end up sharing your original content with fellow motorcycle fans, which could result in your dealership generating leads.
Social media advertisements are also effective for reaching your business goals. Leave your campaign in the hands of knowledgeable professionals who will place company ads on Facebook, Instagram, Twitter, and other outlets to direct users to your inventory of new and used motorcycles.
4. Make informative videos about your motorcycle selection
Your customers want to see what a new or used bike has to offer before they purchase. Roughly 81% of all adults in the United States use YouTube, which makes this site the perfect place to share details about your inventory.
When selling new and used bikes, YouTube videos are useful for prospective customers interested in what you have to offer. Your motorcycle dealership can show viewers bikes from leading brands and persuade them to visit your location for a test drive with attractive videos highlighting each bike’s best features.
Take your marketing campaign a step further by relying on an advertising partner who can create YouTube ads that increase brand awareness. Original video ads about your motorcycle dealership can be seen before, during, and after content plays on YouTube to keep your dealership on viewers’ minds.
Why your motorcycle dealership should start a social media campaign
Kickstarting a social media campaign for your dealership presents you with numerous benefits. Review the perks below if you need a bit more persuasion to bring your business to social media:
- Information reaches consumers in a timely manner.
- You can post seasonal-related content to keep your business relevant year-round.
- Some platforms provide opportunities for followers to purchase bike accessories via social media.
- You can see what online users have to say about your motorcycle dealership.
- You can learn about your customers and their motorcycle journeys through direct interactions
Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.
Count on WebFX to manage your social media accounts
Want to stay active on social media and convert leads into customers? WebFX offers social media management services in multiple tiers to help you generate revenue.
Decide the number of posts you’d like per month, and we’ll work with you to create original posts, custom images, compelling advertisements, and other solutions for your small-to-medium-size dealership.
Take your campaign to Facebook, Twitter, Pinterest, Instagram, and LinkedIn with WebFX. Get in touch with us via our contact form to get started. You can also speak to one of our experts by dialing 888-601-5359 for more information about our services!
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