A well-executed marketing plan can yield tremendous sales for your motorcycle dealership, not to mention new customers and referrals. However, it can also cost a lot of money if you use traditional methods—which is why Internet marketing is increasingly important.
Advertisements in the form of billboards and radio spots don’t have the same effect they used to. Instead, people use the Internet to search for everything they need—including motorcycle dealerships. So if you want to get their attention, you need to focus some of your marketing dollars on search engine optimization, or SEO.
With a diligent SEO strategy, your website will rank higher in relevant searches, which will generate more site traffic, referrals, and purchases. In fact, SEO is the best way to keep your site from getting buried at the bottom of the search results page.
If you’re still wondering why these rankings matter, keep reading to find out! You will also discover what you can do to boost your site’s rankings.
Independent research from Clutch has named WebFX the
top SEO company in the United States.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.Read More Clutch Reviews
Why is SEO important for motorcycle dealers?
The concept of SEO isn’t new, but it’s become more of a necessity as more businesses have started using it to promote themselves. Without a strategy, it’s nearly impossible to achieve a top rank in search engine results pages.
However, that’s only one reason to start doing SEO. Here are a few others:
Rankings generate responses
According to just about every study of search engine results, the page ranked first gets the most clicks. In many cases, the page gets more clicks than all the other pages combined. The increased number of clicks leads to more conversions, sales, and revenue.
It helps you stay competitive
As mentioned before, high rankings don’t occur naturally—they’re the result of an ongoing effort to track, monitor, and optimize page performance. If your competitors are implementing SEO, and you’re not, your site falls further and further down the results page.
This means decreased sales for you, and increased sales for your competitors. Other dealerships work hard to maintain high rankings, so yours needs to do the same.
Search behaviors shift
Consumers’ preferences change regularly, and so do the ways they search for products and services online. SEO is the only way your dealership can not only identify these changes in search patterns, but also adapt to them.
Algorithms change all the time
Search engine algorithms are constantly being updated, and with every change, new best practices develop. Keeping up with these changes and then making the appropriate adjustments enables your site to maintain its ranking, regardless of what the latest algorithms are evaluating.
That’s why SEO matters. The next section offers some tips to help your dealership put an SEO plan in place.
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“WebFX really provides a total solution team that will progressively guide you thru impactful changes to your site, helping you stand apart from your competition.”
How can your motorcycle dealership start using SEO?
You want your site to show up when people are looking for motorcycles, and you want to be as close to the top of the results page as possible. You can do it, but you have to put in the time and effort to make it happen. These tips will get you off to a good start:
Optimize for local search
Although ecommerce has become a major part of our lives over the past few years, the vast majority of buyers want to purchase from a local dealership. And if you want to catch the eyes of local buyers, include location-based terms in your SEO strategy.
Not all potential buyers are necessarily from your town or city, but many will be willing to travel an hour or so. Because of this, you should include regional terms like, “Central PA motorcycle dealership” or “motorcycle dealership in Western PA.”
Of course, this information should be on your contact page, but you can also include it in the title tags of your other pages if relevant. This will help potential buyers find you and decide for themselves if it’s worth going a little out of their way to stop by your dealership.
Optimize your images
It’s hard to move merchandise without showing it, so your site likely has many photos of your motorcycles and other products. These are necessary, but remember to add the proper tags so that search engine crawlers can understand what they are.
Instead of using default filenames (like “PHOTO001.jpg”), give each image a unique name with its make and model. This will not only help search engines put them into context, but it also helps boost the visibility of those photos if someone is doing a photo search.
More and more people are searching on the go, and they’re certainly not bringing their desktops and laptops with them to do it. As more prospective motorcycle buyers search for their dream bikes on mobile devices, your site has to be mobile-friendly.
If your site doesn’t load properly on smartphones, you can lose potential visitors. The best way to address this issue is by using responsive design. This will ensure that your site displays and functions well regardless of a visitor’s browser or screen size.
Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.Read the Case Study
How WebFX can help with motorcycle dealership SEO
If you’d like to start using SEO to attract more buyers to your motorcycle dealership, don’t hesitate to contact us! Our strategists are more than happy to discuss your Internet marketing options and help you start generating more revenue with search engine optimization.