Earn More Qualified & Exclusive Carpet Cleaning Leads With Digital Marketing

How do your customers find your business?

While some may hear about your business from friends and family, others discover your company by searching online for “carpet cleaners.” That’s why more than half of consumers become aware of a new business or brand after using a search engine, like Google.

With 80 percent of consumers, as well as 71 percent of business-to-business (B2B) organizations, relying on search for researching a service or product, SEO services are a trusted lead generation strategy.

When you invest in SEO, you make it easier for the right people to find your business.

What does that mean, though? SEO optimizes your website for users and search engines. A service page for a city, for example, may feature keywords like, “carpet cleaning for st. louis,”which helps that page appear for users that search, “carpet cleaning for st. louis.”

SEO provides your business with more visibility in search results too.

Instead of appearing on the second page of search results, for example, a well-planned SEO strategy can help you show up on the first page of search results for searches like, “carpet cleaning for st. louis.”

A top spot in search results offers immense value, as 75 percent of users stick to the first page.

New to SEO?

An experienced SEO agency, like WebFX, can help. With more than 20 years of experience, plus more than 200 digital marketing specialists, we can determine the best keywords and create the best content for your website. That results in more leads and revenue for your business.

If you want instant results — SEO can take a few months to deliver its noteworthy return — you can also use PPC services to generate leads for your carpet cleaning business. While a paid form of lead generation, it’s one of the most cost-effective tactics.

How cost-effective?

Companies see an average return of $2 per $1 invested. If your business uses Google Ads, a go-to advertising platform, that return on investment (ROI) increases to $8 per $1 invested. That’s a massive amount, demonstrating that PPC can provide your business with high-quality leads.

PPC is also more effective than traditional advertising.

When you advertise your carpet cleaning business in the local newspaper or a magazine, you pay for an ad space that doesn’t guarantee you’re reaching the right audience. Plus, you’re paying upfront to display your ad. With PPC, you only pay when users click on your ad.

PPC also provides your team with a more targeted lead generation approach.

Not only can you target a specific keyword, like “carpet cleaning companies for businesses,” but you can also focus on specific demographics and locations. You can even specify when you want your ad to appear to maximize your exposure to your target audience.

They say that content is king for a reason.

The way your company presents itself online serves as a reflection of your business. If you produce work with spelling errors or develop content that doesn’t appeal to your target market, it impacts your carpet cleaning company’s lead generation strategy.

If your business hasn’t developed a content marketing strategy, now’s the time to start.

A smart content marketing strategy can generate three times more leads than traditional marketing. It also costs 62 percent less than traditional marketing, demonstrating that this lead generation tactic is a must for businesses that want to grow.

How does content marketing work, though?

It focuses on taking full advantage of blogs, social media, email, and more. Via these content outlets, your team or digital marketing agency can develop content that meets the needs, answers the questions, and resolves the pain points of users.

For example, maybe you’ll write a blog post that answers when to use a carpet cleaning company. Or, you could develop a guide that talks about how professional carpet cleaning, versus do-it-yourself (DIY) works.

All this content helps your company reach users and build their trust in your business. It also helps move users from the top of your buying funnel to the bottom, which can result in new carpet cleaning leads and clients.

Lead generation for carpet cleaners can also include social media marketing.

As more than 70 percent of consumers use social media when making a purchase decision, social media networks like Facebook, Twitter, LinkedIn, and Instagram, can serve as an ideal platform for reaching new leads.

Whether you decide to focus on Facebook, Twitter, Instagram, or a combination of social media platforms, you’ll find that these sites offer you the perfect outlet for interacting with and instilling a sense of trust in your audience.

Plus, you can advertise on these networks to expand your reach.

How many times have you checked your email today?

If you’re like most consumers, you’ve probably browsed your inbox more than once today. The popularity and daily use of email is why email marketing is a top lead generation strategy for carpet cleaning companies.

The strategy even boasts one of the most impressive ROIs — $44 for every $1 invested.

An email marketing campaign helps your carpet cleaning company reach new leads, plus nurture them. With a well-planned strategy, you can create emails that help your audience learn more about your business, from your services to your benefits.

You can also use email to notify your audience whenever you’re running a new promotion, launching a new set of services, or expanding your service area. Email can also keep readers updated about the latest happenings at your company.

With all its features, it’s no surprise that email generates 50 percent more sales than other lead generation methods.