Do you want to grow your janitorial business?
If so, pay-per-click (PPC) advertising is a great strategy for reaching more leads. PPC advertisements are paid ads that appear at the top of the search results, and they help you attract more qualified leads — people who are most likely to become customers.
On this page, we’ll provide you with five tips to get started with your PPC campaign. If you need help creating your customized PPC campaign, call us today at 888-601-5359 or contact us online to speak with a strategist.
Let’s get started!
1. Set goals
When you’re starting your PPC campaign, it’s important that you set goals for your campaign. You should know exactly what you want to achieve with your PPC campaign.
There are numerous types of goals you can set. The most common goal is increasing conversions. You can focus on creating ad copy that helps you earn valuable conversions for your janitorial business.
If you set this as your goal, you’ll want to create a specific conversion rate you want to achieve, or the number of conversions you want to obtain. This will give you a solid goal that will be practical to reach.
You can also focus on earning impressions. Impressions are measured by the number of times your ad appears in front of people, regardless of whether they interact with your ad.
While Google only charges you every time someone clicks on your ad, you can still focus on achieving impressions with your ad. This is a great way to increase brand awareness, which is the process of exposing your business to different leads to help them become more familiar with it.
Brand awareness is great for helping your business earn conversions down the line. Your audience will be more familiar with your brand and feel comfortable choosing your business over the competition.
These are just two of the many goals you can set with your PPC campaign. The important part is that you set an achievable and measurable objective for earning leads and conversions. Setting goals helps you create an ad that will guide you towards achieving that goal.
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2. Conduct keyword research
When users conduct searches, they use keywords to find relevant listings. If you want your business to appear in the right search results, you must choose keywords that are relevant to your janitorial business.
To find the right keywords, you will conduct keyword research. Keyword research generates a list of keywords you can use for your PPC ad. There are numerous keyword research tools you can use, such as Google Keyword Tool or Buzzsumo.
As you conduct keyword research, you’ll want to focus on long-tail keywords which contain three or more words. An example of a long-tail keyword is “janitors in Harrisburg, PA.”
Long-tail keywords are better for your campaign because they drive more valuable results for your campaign. Users search with specific keywords, so you want to use specific keywords to connect with these leads.
These keywords also have a lower cost-per-click (CPC) because they are more specific and fewer companies bid on these keywords. This means you can get more clicks for your budget.
By choosing the right keywords, you’ll help your business connect with valuable leads that are interested in your janitorial business. If you need to know more on keyword research or keyword density in your content, call WebFX today. Our team of over 200 experts is dedicated to helping your janitorial business grow!
3. Research your target audience
When you conduct a PPC campaign, it’s crucial that you know your audience. You must know who you are targeting with your ad. The best way to know your audience is to research your target audience.
But how do you know who is in your target audience?
Think about the type of person or company that is likely to hire a janitor. This can be anything from demographics to socioeconomic status.
For example, what defining qualities do they have? What is their household income? What age range do they fall under?
These qualities will help you better understand your audience. You’ll know exactly who to target and what information will appeal to them.
From this information, you can create personas — representations of your ideal customers. You can use all that valuable information to create personas, which will help you stay focused with who you want to target.
It is important to know who you are targeting, so you can create an effective campaign for your audience. It helps determine numerous factors.
One important thing it helps you determine is the time of day to run your campaign. You want to run your ad when your audience is most likely to be online and conduct searches. Knowing your target audience will help you run your ad at the appropriate time.
This is just one of the many factors that is influenced by your target audience. If you want to see the best results with your PPC campaign, focus on researching your target audience.
4. Focus on creating relevant ad copy
Not only is it important to focus on keywords relevant to your janitorial business, but it’s also crucial that you create ad copy that is relevant to your keyword. Your audience expects that, if your ad appears for certain keywords, it is relevant to those keywords.
Let’s say you’re focusing on “organic cleaning services” as your keyword. When you create your PPC ad for this keyword, what do you think your audience hopes to find?
In this case, they wouldn’t want to see anything pertaining to regular cleaning solutions. This audience is specifically looking for an organic solution. If your ad didn’t talk about organic cleaning services, it wouldn’t be relevant to your audience.
Relevant ad copy impacts more than just your audience. It determines where your ad appears in the search results.
Google uses your bid amount, the amount you are willing to pay each time someone clicks, and your quality score to determine ad placement. Quality score is determined by factors like ad relevancy.
You want to have a high quality score to get a better ad placement. A high quality score, which is directly associated with your topic relevance, will help you reach excellent leads for your janitorial business.
5. Monitor your campaign results
PPC enables you to track your campaign results the moment you launch your campaign. It’s a great way to see how your campaign is performing.
This feature allows you to make changes to improve your campaign. If you notice that certain elements are working with your ad, you can change them to produce better results. When you track your campaign, you’ll see which elements drive success and which ones need improvement.
Monitoring your campaign allows you to understand how your audience perceives your campaign, too. You can see if there is a lot of interest or if engagement is low. Keeping track of your progress is a great way to see how you can improve your campaign to better appeal to your audience.
WebFX is a top PPC company for janitors
If you’re looking for a way to reach new leads for your janitorial business, PPC is a great method to add to your digital marketing arsenal. This method helps you reach more valuable leads that will convert. At WebFX, we have a team of 500+ experts that will help you run your campaign.
We’re a full-service digital marketing company that specializes in customized PPC campaigns. With over 25 years of experience, you can count on us to create a PPC campaign that works for your janitorial business.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. Our hands-on approach allows us to drive valuable results for our clients.
Our clients love the work we do for them. In fact, we have over 1090 client testimonials that attest to the great work we do for them. Check them out to see what it’s like to partner with a top PPC company like WebFX!
Earn valuable leads today
We look forward to helping your business reach new heights!