5 Email Marketing Tips for Improving Your SEO
Email marketing is one of the best strategies for helping your business nurture leads and provide them with the information they need to convert. Did you know it can help you improve your search engine optimization (SEO) rankings, too?
On this page, we’ll provide you with five tips to help you use email marketing to improve your SEO. If you need help setting up your campaign, call us today at 888-601-5359 to speak with a strategist.
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1. Boost your content through email
Email helps you boost your content and attract more site visitors. When you create great content, you want people to see it. Who better to see it than the people you know are interested in your business?
Content comes in many forms including videos, blogs, infographics, ebooks, and more. Once you create content, you can share the link with your email subscribers. It will get them to check out your content and learn more.
When you send links to your content to your subscribers, you earn more traffic on your site. Since they are interested in your business already, they will spend more time reading your content. It may even convince them to convert!
Sending content to your email subscribers will bump up your content views. It will earn your content more shares and attract more people to your page. All of this will positively impact your SEO ranking and improve it.
These are all positive signals to Google that your content is interesting and valuable. They will boost your content’s ranking to help more people find your content. This means that more people will find your website.
Sharing content through email is a great way to improve your SEO. You’ll engage more interested leads, which will lead to more interactions with your content.
2. Earn backlinks through email
In addition to sharing your content with your subscribers, you can use email to reach out to authority sites to earn backlinks.
Backlinks are links to your page from other sites. You typically earn these links through creating content and sharing it with authority sites in your field.
When you earn backlinks, you boost your website’s credibility. Google trusts established authority sites. If they see these sites linking to your content, it will boost your website’s trust and authority.
These authority sites won’t always stumble across your content. You may need to reach out to them directly and invite them to check out your content. Email is one of the best ways to do that.
You can send them an email inviting them to check out a content you created. You’ll want to make your email interesting and engaging to really get them interested. If they like what they see, they may use your content within their own content.
Backlinks are great for increasing your website’s SEO ranking. By using email marketing SEO, you will improve your SEO ranking by sending valuable content to authority sites.
3. Create segmented email lists
If you want to get the most out of email marketing SEO, you need to segment your email lists. Segmenting your lists will help ensure you send the right content to the right people.
When you create content, you’re going to cover numerous subjects. Not every subscriber will be interested in every subject you discuss. To maximize your reach to your audience, you need to segment your mailing list to send appropriate content to each type of subscriber.
Your audience wants to see content that is pertinent to them. Segmented mailing lists ensure that they get content that is relevant. It will make them more interested in your content and more willing to check it out.
By tailoring your emails to your subscribers, you’ll reach people who are more interested. This means that they will spend more time on your page checking out your content. More time on your page leads to Google ranking your site higher to allow even more relevant leads to find your site.
4. Make newsletters and important information public
When you create email marketing campaigns, you want to send subscribers interesting content to get them to open your emails. Why limit this content to only your email subscribers? A great way to improve your SEO is to make your newsletters and other important emails public.
You can do this by taking the information and creating it into a blog. This may require combining a few similar emails to make sure you have enough content, but it will be well worth it. You’ll create and interesting and engaging blog that your email subscribers and SEO searchers can see.
When you format your email content into a blog, you’ll want to make sure it is SEO-friendly. This means adding keywords, keeping paragraphs small, and linking to relevant pages. These are all things that will help your page remain SEO friendly and rank.
By doing this, you will reach a larger audience. You’ll reach people, through SEO, that are interested in your business and your content. It may even help you earn more email subscribers!
In addition, you’ll want to archive all your newsletters and important email content. This means that people can always find this information when they conduct a search. It will drive them straight to your email content, which will lead them to your website.
5. Ask for feedback
Feedback is crucial to any business. With email marketing SEO, you can use feedback to help improve your site’s ranking.
Have you ever bought something online or visited in store and received an email asking you to document your experience? These emails are common, and visitors receive them frequently. Businesses want to know how they are doing and where they can make improvements.
Sending feedback emails will help you improve your SEO ranking in numerous ways.
1. Find new keywords
Keywords are a crucial part of SEO. When your audience conducts searches, they use keywords to generate a list of results that are pertinent to your business. You’ll spend a lot of time conducting keyword research to try and find the right keywords for your campaign.
Even as you conduct keyword research, you may not find all relevant keywords for your campaign. By asking for feedback from your customers, you may find keywords they are using to describe your business. It’s an opportunity for your business to find more relevant keywords.
This is extremely beneficial to your business because it helps you understand the language your audience uses. You may notice that your audience searches “ice cream parlor” more than “ice cream shop.” It’s important distinctions like these that can help you improve your SEO campaign and reach more leads.
2. Improve user experience
The user experience is extremely important to your business. You want your audience to have a good time on your website, so they will keep coming back to your site. By asking for feedback, you can see how users are experiencing your site and where you can make improvements.
There are numerous things that may require improvement.
For one, you may find that your website’s design isn’t very user friendly. If your audience struggles to use your site, they will likely hit the back button, and you will miss out on valuable conversions.
By asking for feedback, you can see where your audience struggles on your site. They may say the navigation is confusing, they can’t find certain pages, or they don’t know how to proceed next. This is all valuable feedback that would help you improve your design.
Your audience may experience other issues like load time. If your page loads too slowly for your audience, they will lose interest. It is important that your page loads quickly, so users remain on your site and continue to check it out.
Feedback can show you that you need to improve different aspects of your site, whether it is design, page speed, or functionality. It’s a great opportunity to use email marketing to improve your SEO rankings.
3. Create better content
Content is a crucial part of SEO. It helps you drive leads to your site that are the most interested. Asking for feedback about your content opens the opportunity to create better content for your audience.
You may find that there are certain subjects that are missing or aren’t covered. Your audience may want to learn about these but aren’t finding that information on your site. This feedback provides the opportunity for your business to expand your content and create even more appealing content.
WebFX will help you improve your SEO through email marketing
Email marketing serves a duel purpose for your business. Not only can you encourage interested leads to convert, but you can also help improve your website’s SEO rankings. At WebFX, we have more than 20 years of experience creating email marketing campaign and SEO campaigns that drive results.
We’re a full-service digital marketing company that specializes in email marketing SEO. Our team of 150+ experts have the knowledge and expertise to drive a successful campaign for your business. We know how to email marketing campaigns that help you improve your site’s SEO ranking.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. When you partner with us, you’ll feel confident that you’re partnering with a company that puts your success first.
Don’t believe us? Just ask our clients! Check out our 420+ client testimonials that attest to the great work we do for them!
Get started today
If you’re ready to improve your email marketing and SEO rankings, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.