Advantages of PPC advertising

PPC advertising offers several benefits to your Pittsburgh business, including the following:

1. See immediate results

If you’re looking for fast results, PPC is an excellent option. Once you launch your ad, it will start displaying for your targeted keywords or search phrases — keep in mind that your bid and quality score will influence the placement and appearance of your ad.

In comparison, other digital marketing strategies take time to deliver results. One example is search engine optimization (SEO), which features an umbrella of techniques that improve your ranking in organic search results.

While PPC offers a shorter turnaround time than SEO, both are valuable in digital marketing. In fact, they often work together to deliver results for your company, as well as maximize your marketing budget’s return.

2. Earn valuable traffic

Another benefit of PPC is the website traffic. When you create a PPC campaign, you target people ready to buy. That means you’re bringing qualified, high-value traffic to your website that’s ready to convert, whether that’s by calling for a quote, purchasing a product, or joining an email newsletter.

Studies also show that people who click on an ad are 50 percent more likely to buy a product or service than people that click on an organic search result. To maximize on that user intent, however, you need to create compelling ads and landing pages.

It’s also critical that your ads and landing pages coordinate. If you create an ad campaign to promote a seasonal sale, for example, you need to send users to a landing page that delivers on that promise. Drop them at your homepage, versus sale page, and you’ll likely miss out on valuable purchases.

3. Optimize ad spend

PPC is one of the most cost-effective ways to advertise in the online marketplace, and for a few reasons:

1. It’s targeted: Unlike print advertising, which underdelivers when it comes to targeting, PPC lets your company create a hyper-targeted ad. Google Ads, for example, lets you target your audience by location, age, searches, and past interactions with your business — that level of detail is impossible when it comes to print advertising. With PPC, you reach the audience you want, which can improve your click-through-rate (CTR) and conversions.
2. It’s auction-based: PPC is also auction-based. As a result, you can customize your bid throughout your campaign in response to ad performance, trends, and new keyword insights. That lets you optimize your ad spend, which is an immense difference from advertising in print media, like newspapers, magazines, and billboards.
3. It’s data-driven: When you launch a PPC ad, you receive a lot of data. By tracking your results, you can make informed decisions about your bid, ad copy, landing page design, and more. Plus, you can also run A/B tests to see how different ad features, such as your title tag, may influence user behavior.

For the best success in optimizing your ad budget, monitor your ad campaign on a routine basis.

4. Generate an impressive ROI

For many companies, the return on investment (ROI) of PPC is a significant benefit. On average, companies make $2 for every $1 invested in PPC — if they use Google Ads, however, that return increases to $8. With that kind of return, which is an average, it makes sense to use PPC ads.

With your ROI, you can re-invest in your digital marketing strategy. Maybe, for example, you’ll increase your monthly ad spend, or you’ll expand your strategy to include SEO. You can also use those funds towards your daily business operations, such as to accommodate your increased consumer base.