With businesses earning $8 back — on average — for every $1 spent on Google Ads, PPC is a competitive choice for companies looking to attract and convert more customers. What is PPC, though, and how does it work?
PPC is a form of paid advertising that lets you bid on select search terms or keywords. If you’re a home builder, for example, you may bid on the search phrase, “pittsburgh custom home builders,” to reach customers looking for a home built to their specifications.
From the example above, you can see that search engines, like Google, distinguish PPC ads from organic search results. Unlike organic search results, PPC ads feature an icon with a green outline that says, “Ad.”
When it comes to cost, PPC ads offer a cost-effective approach. As the name pay-per-click suggests, you only pay for your ad when a user clicks on it, versus when search engines or social media platforms display it.
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WebFX has partnered with numerous local businesses in Pittsburgh to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
PPC advertising offers several benefits to your Pittsburgh business, including the following:
If you’re looking for fast results, PPC is an excellent option. Once you launch your ad, it will start displaying for your targeted keywords or search phrases — keep in mind that your bid and quality score will influence the placement and appearance of your ad.
In comparison, other digital marketing strategies take time to deliver results. One example is search engine optimization (SEO), which features an umbrella of techniques that improve your ranking in organic search results.
While PPC offers a shorter turnaround time than SEO, both are valuable in digital marketing. In fact, they often work together to deliver results for your company, as well as maximize your marketing budget’s return.
Another benefit of PPC is the website traffic. When you create a PPC campaign, you target people ready to buy. That means you’re bringing qualified, high-value traffic to your website that’s ready to convert, whether that’s by calling for a quote, purchasing a product, or joining an email newsletter.
Studies also show that people who click on an ad are 50 percent more likely to buy a product or service than people that click on an organic search result. To maximize on that user intent, however, you need to create compelling ads and landing pages.
It’s also critical that your ads and landing pages coordinate. If you create an ad campaign to promote a seasonal sale, for example, you need to send users to a landing page that delivers on that promise. Drop them at your homepage, versus sale page, and you’ll likely miss out on valuable purchases.
PPC is one of the most cost-effective ways to advertise in the online marketplace, and for a few reasons:
For the best success in optimizing your ad budget, monitor your ad campaign on a routine basis.
For many companies, the return on investment (ROI) of PPC is a significant benefit. On average, companies make $2 for every $1 invested in PPC — if they use Google Ads, however, that return increases to $8. With that kind of return, which is an average, it makes sense to use PPC ads.
With your ROI, you can re-invest in your digital marketing strategy. Maybe, for example, you’ll increase your monthly ad spend, or you’ll expand your strategy to include SEO. You can also use those funds towards your daily business operations, such as to accommodate your increased consumer base.
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In the ‘Burgh, WebFX is the PPC agency companies trust — here’s why:
Transparency is a critical part of our company. That’s why we publish our PPC management prices. By sharing our prices, we provide you and your team with information that’s essential when considering a PPC company.
If you require a personalized quote, our strategists also ensure transparency. They’ll discuss with you each service and its price, explaining what it includes so that you and your team can make an informed decision.
As a Google Premier Partner with more than 20 years of experience, WebFX offers unmatched expertise. Our team features some of the best Internet marketers in the industry, who stay up-to-date on the latest changes to PPC. That’s why we deliver competitive PPC campaigns that are ready to drive results.
We also share that experience with you. Whether you have questions, concerns, or ideas, your dedicated account manager is always ready to help. Our commitment to you, as well as to your goals, is why our client retention rate is almost 100 percent.
As a performance-driven digital marketing agency, we know that results matter. That’s why we focus on not only driving results that coincide with your goals, such as increasing conversions, but also tracking those results.
With MarketingCloudFX, which is our proprietary and industry-leading software for ROI tracking, you can see the impact of your PPC campaign — plus your investment in other digital marketing services, like SEO.
At WebFX, we provide three management plans for PPC:
While each plan varies in its ad spend, they all feature a hands-on account manager and a tenacious team of PPC experts that are ready to drive revenue for your company — one reason why we’ve driven more than $2.4 billion in revenue and more than 6.3 million leads for our clients.
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Our team is made up of elite designers, developers, and marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
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