If you’re looking for fast results, PPC is an excellent option. Once you launch your ad, it will start displaying for your targeted keywords or search phrases — keep in mind that your bid and quality score will influence the placement and appearance of your ad.
In comparison, other digital marketing strategies take time to deliver results. One example is search engine optimization (SEO), which features an umbrella of techniques that improve your ranking in organic search results.
While PPC offers a shorter turnaround time than SEO, both are valuable in digital marketing. In fact, they often work together to deliver results for your company, as well as maximize your marketing budget’s return.