Richmond
SEO Company

SEO is the process of boosting your site’s ranking in the organic search results. You boost your site through optimizations that help it perform better. Considering 93% of all online experiences start with a search engine, it’s crucial that you invest in an SEO plan to obtain valuable leads.

To start using SEO, you will choose keywords. Users conduct searches with keywords to find relevant listings. If you want to appear in front of these relevant leads, you must choose the right keywords.

Keyword research will help you find relevant keywords for your site. Focus on long-tail keywords, which contain three or more words. These keywords drive more relevant traffic to your Richmond business’s page.

Once you have your keywords selected, you will integrate them into your site. Google crawls your page to find relevant keywords to properly index your site. Choosing the right keywords will help Google index your page in relevant search results.

Aside from keyword selection, there are other important factors that influence SEO performance. The user experience (UX) is a crucial part of your website. You want your audience to have a positive experience on your site, so they remain on it and learn about your Richmond business.

Here are a two UX factors you’ll want to consider:

Page speed:Users hate to wait for slow-loading pages. If your page takes too long to load, you’ll lose leads to the competition. You must fix your page speed by through optimizations like reducing redirects and image file sizes.

Responsive designEvery experience is different on various devices. A responsive design ensures that your audience has a positive experience on your site, regardless of the device. A positive experience keeps your audience engaged longer.

SEO has numerous benefits to offer for your business. Here are three of the biggest SEO benefits.

1. Earn more valuable traffic

SEO helps you connect with people that are interested in your business. This is due to your keyword selection. When you choose keywords that are specific, you help your business connect with more relevant traffic.

This valuable traffic turns into leads for your Richmond business. When you boost your website’s ranking, you help more valuable leads find your business.

2. Build brand recognition

SEO helps drive traffic to your website. When this traffic is on your site, they check out your business and become more familiar with it. This helps build brand recognition.

Brand recognition is crucial for helping your business earn conversions. Leads are more likely to choose your business over the competition when they are more familiar with your brand. Working to ensure your Richmond business has brand recognition will help you earn conversions.

3. Get ahead of competitors

When you’re competing against other businesses, you want every advantage you can get. SEO helps you get a leg up on your competitors. You’ll drive valuable traffic to your site because your page is more optimized than your competitors who aren’t using SEO.

Why should I choose WebFX as my SEO company?

There are dozens of Richmond SEO companies, but how to do you find the best one? At WebFX, we have over 20 years of experience creating SEO campaigns that work for our clients. We are uniquely qualified to help you run your campaign.

We have a team of experts

When you partner with us, you can rely on a team of experts to help you with your campaign. Our team is certified in Google Analytics, so you can count on us to analyze your site’s performance and make improvements to help it perform better.

We keep up with the latest SEO trends and changes to keep your campaign fresh and up to date. You’ll get a dedicated account representative that you can always turn to with questions. Our knowledgeable team members take pride in helping you fully understand your campaign and your results.

We create custom plans

You will never see a cookie-cutter solution from our team. We know your business is unique and you need a unique SEO plan to accompany it. That’s why we create customized plans that are tailored to your business’s specific needs.

Many companies offer a “one-size-fits-all” solution for their clients. We want you to maximize your campaign, so we customize your campaign to fit your business, your needs, and goals.

We drive results

When you partner with us, you’ll feel confident that we’ll drive results for your campaign. Our team of experts know how to help your business boost your website traffic and earn leads. If you don’t believe us, check out our 400+ client testimonials that attest to the great work we do!