SMB Martech Agency: Unlock a 20% Greater ROI With WebFX
Get Transparent Plans & Pricing From Our SMB Martech Agency
Wondering if our SMB martech services fit in your budget? See our pricing and packages below!
Foundation
$675 / month
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20,000 first-party data profiles -
10 Nutshell Pro seats
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300 calls tracked
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15 lookalike or custom audiences
Data Professional
$1,175 / month
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50,000 first-party data profiles
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20 Nutshell Pro seats
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500 calls tracked
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30 lookalike or custom audiences
Innovator
$2,500 / month
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100,000 first-party data profiles
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Up to 40 Nutshell Pro seats
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1000 calls tracked
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50 lookalike or custom audiences
We improve the numbers that matter most
Read our case studies for more a more in-depth look at our results.
What to Expect from WebFX as your SMB Martech Agency
WebFX is an award-winning SMB martech agency that provides you with everything you need to launch a successful campaign. When you partner with us, you can expect:
- A team of over 500 marketing experts backing your campaign
- A dedicated account representative to serve as your go-to for all questions about your campaign
- 25+ years of experience in digital marketing powering your campaigns
- In-house martech that uses data to drive results
- Monthly reporting to keep tabs on your campaign progress
- And more!
If you’re looking for an SMB martech company that offers everything you need to skyrocket your marketing growth, WebFX is the solution!
Explore our SMB Martech Company’s Plans & Pricing
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 contacts / 160,000 emails/mo | Up to 50,000 contacts / 400,000 emails/mo | Up to 100,000 contacts / 800,000 emails/mo | Up to 250,000 contacts / 2,000,000 emails/mo |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 Pro Nutshell seats | 20 Pro Nutshell seats | 40 Pro Nutshell seats | Unlimited Pro Nutshell seats |
Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat | 150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users | 150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users | 150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users | 150 outbound SMS per user, with your unlimited users |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by RevenueCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into RevenueCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between RevenueCloudFX and the original Martech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 750 calls tracked / mo | 2,500 calls tracked / mo | 5,000 calls tracked / mo | 10,000 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 25 unique numbers | 50 unique numbers | 75 unique numbers | 150 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
AIConversationsFX  Caller and agent sentiment analysis and intent powered by Google AI | ||||
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & Martech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic Martech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
| Annual Martech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
| Dedicated Martech Expert | ||||
| Execution of Martech FuelFX Assets | 3 per quarter / 12 per year | |||
| Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
| Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |
Learn More About SMB Martech Agencies
Have questions about martech? We’ve got answers!
Should I invest in martech?
Yes! Martech is a key component to helping you manage your marketing. When you have dozens of tasks on your to-do list, it’s difficult to find time to manage repetitive marketing tasks.
Martech enables you to automate simple marketing tasks, so you can focus your time and energy on more pressing marketing to-dos.
Additionally, martech makes it easy for you to track your campaign progress to see if you’re getting a good ROI with your marketing. It’s a great way to help you improve your marketing to continually drive more leads and revenue for your business.
How do I find the best martech software?
When you’re looking to automate your marketing, you want to find the best software for your business. So, how you determine what software is good for your business?
First, you need to determine what you need from your martech software. Do you want to track lead data, automate email campaigns, or something similar? When you know what you want your martech to do, you can narrow your focus to companies that offer the martech you need.
Additionally, you’ll want to consult your budget. Focus on martech options that fit with your budget, so you’re not overspending to track and automate your marketing campaigns.
Choose WebFX as your SMB martech agency
If you’re looking for a small business martech agency, look no further than WebFX. We offer martech that helps your business optimize your marketing strategies to drive better results.
Our team of experts knows how to drive results through marketing. We’ve driven over $10 billion in revenue and over 24 million leads for our clients in the past five years alone. You can feel confident our martech will help your SMB drive your desired results.
If you’re looking for an SMB martech company to help you grow online, look no further than WebFX. Ready to get an edge on your competition? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech services!